Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Marketing Strategy
Marketing
4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Marketing
Nonprofits’ purpose in purpose-driven marketing
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
Marketing
Marketing agencies are talking mental health, but what are we doing about it?
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
Marketing
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
Marketing
Marketing experts share their 2023 trends
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Marketing
4 ways to become a creative problem-solver
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
Marketing
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Marketing
Brands experiment with audio ad interactivity
How audio is helping marketers turn audience heads.
Marketing Strategy
How marketing associations see 2023 shaping up
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Marketing
Brands engage with gamers
Why in-game advertising and game tie-ups should matter to marketers.
Marketing
Scholarships help brands reach Gen Z
How marketers are using scholarships to build brand trust and connections with this demographic.
Marketing
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Marketing
Why marketing is even more important during a recession
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Marketing
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Social Media
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Marketing
How to Talk to Your Audience: The right message to the right people at the right time
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
Marketing
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Marketing
Customer service teams are a brand’s best ambassadors
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Marketing
Kantar: Southeast Asia winners reveal what makes digital ads effective
Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.
Marketing
How marketing agencies are marking Juneteenth
While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.
Marketing
What marketers can learn from America’s most-loved brands
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.
Marketing
CPMs: A how-to guide for marketers
Understanding CPM can yield positive returns on your marketing investments.
Marketing
Gift card branding offers a marketing opportunity
Vericast’s Josh Hatcher talks gift card design and branding.
Marketing
3 content marketing trends for marketers to watch
Marketers can deliver results by focusing on social media, strategy and community connections.
Marketing
Retail marketers adapt to our new normal
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Marketing
What makes podcast ads good?
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?