Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Update your browser to view this website correctly. Update my browser now
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Discover how customer loyatly and engagement programs can boost your brand.
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Why the employee experience and brand purpose should take center stage next year.
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
How audio is helping marketers turn audience heads.
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Why in-game advertising and game tie-ups should matter to marketers.
How marketers are using scholarships to build brand trust and connections with this demographic.
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Marketers look to AR to connect in new ways with audiences in gaming and retail.
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
The collaboration aims to ease purpose-driven marketing efforts for brands.
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.
While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.
Understanding CPM can yield positive returns on your marketing investments.
Vericast’s Josh Hatcher talks gift card design and branding.
Marketers can deliver results by focusing on social media, strategy and community connections.
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?