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In today's digitized marketing world, where clicks and pixels are the metrics of success and AI is a growing concern, is it worth looking back at the fundamentals and history of marketing?
Understanding the importance of innovative strategies in today's fast-paced and technology-driven world.
If you sell on Amazon, you know that you need an omnichannel strategy? But how? Emplicit’s Seb Lyner looks at the benefits and how-tos of off-Amazon advertising.
Since before the days when Blue Coal brought The Shadow’s adventures to radio listeners and Little Orphan Annie reminded kids to drink their Ovaltine,...
Take your small business to the next level with generative AI
Explore how the emergence of the chief revenue officer role affects marketing and how marketing and sales teams can benefit from this “merger.”
It’s time to take an in-depth look at AI with the SmartBrief AI Impact Summit, Sept. 27 to 28, 2023. Check out the keynotes, marketing- and tech-related sessions and register now.
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love to help drive consistent and predictable growth.
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.
The Shipyard’s Lauren Arnold details three forward-leaning strategies that financial brands must take for their marketing to get noticed.
How to maximize sales by placing products in their sweet spot.
Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.
How to keep customers coming back for more after their initial purchase.
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.
Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.
There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.
Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.
A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.
A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.
Rihanna's Super Bowl 2023 show scored big but a deeper dive shows how it could’ve been even better.
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
With 35% of shoppers discovering new brands on Amazon, a solid sales strategy there is a must. Follow these Amazon best practices to boost your e-commerce sales.
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Discover how customer loyatly and engagement programs can boost your brand.
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.