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How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.
Brand consistency is essential as content marketing becomes a more common tactic.
Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
In an era of Zoom calls and casual TikTok videos, your video content marketing doesn't have to be polished.
For effective word-of-mouth marketing, brands need to consider the "primal branding" model.
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.
Numerator’s Amanda Schoenbauer details findings from her firm’s study on Black consumers, and how their heritage influences their shopping.
What's your brand's voice? Do you know? Discover three ways to develop your brand's voice.
Splash CEO Eric Holmen details why hybrid events using today’s event technology coupled with smaller in-person components provide the best ROI and event outcomes.
Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?
Here are three HR strategies from Digital Turnbine that has enabled it to withstand changes amidst the Great Resignation.
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.
Marketers are looking for more ways to reach customers today that facilitate engagement, conversation and a more meaningful connection rather than simply relying on one-way messaging.
Hybrid events are here to stay and Ambreen Ali offers five tips to help marketers engage both virtual and in-person audiences.
Lupine Creative CEO Kate Wolff says the time of seeing advertising agency employees just as “talent” or a “commodity” are over. To build healthy employee cultures, “we need more empathy, transparency, and authentic curiosity.”
Experts from across the marketing spectrum share their insights for what marketers should plan for in 2022.
As 2022 gets underway, marketers must understand these shifts and be prepared to shift strategies to address them. Here are four trends to watch.
Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.
Thought leadership is a powerful way to cement your reputation as an expert and a trustworthy influencer. These strategies can give your business that competitive edge needed to stay top-of-mind with consumers, generate sales leads and close deals.
Representatives from Refersion, Anvil Media, Attock, as well as trade groups OAAA, MMA, IAB and AAF offer their take on what marketers can expect in 2022.
Author and content marketing writer Jesse Stanchak offers four marketing lessons he learned from writing nearly 5,000 microstories on Twitter.
Though today’s marketing still has a sexist issue, Sway Group’s Danielle Wiley offers an easy solution to fix it: Influencer marketing. And, here’s how.
Emmanuel Probst looks at how brands can deliver long-term satisfaction that’s built around consumer anticipation for their product and create positive memories post-purchase.
AdQuick’s Matthew O’conner provides three tips for successful OOH ad campaigns as we head into the 2021 holiday season.
Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.
AdColony’s Jean Ortiz-Luis reveals study results that apps are gaining ground on websites as a way to reach consumers as part of a full-funnel marketing approach.
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?
Consumers tend to gravitate toward brands that are authentic with their brand identities and values.