Marketing Strategy

Marketing

How to use content marketing to increase brand awareness

The Content Marketing Institute survey weighs in on the value of content marketing for brands.

Marketing

Marketing 101: Ask me anything

SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.

Marketing

What should B2B marketers prioritize in 2023?

Why the employee experience and brand purpose should take center stage next year.

Marketing

Marketing experts share their 2023 trends

Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.

Marketing

4 ways to become a creative problem-solver

Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.

Marketing

How to craft a value proposition for your brand

A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.

Marketing

Why marketers need to ensure disability is part of the mix

A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.

Marketing Strategy

4 ways marketers can prepare for 2023

As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.

Marketing

Brands experiment with audio ad interactivity

How audio is helping marketers turn audience heads.

Marketing Strategy

How marketing associations see 2023 shaping up

Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.

Marketing

Brands engage with gamers

Why in-game advertising and game tie-ups should matter to marketers.

Marketing

Scholarships help brands reach Gen Z

How marketers are using scholarships to build brand trust and connections with this demographic.

Marketing

A marketer’s cheat sheet to back-to-school shoppers?

Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.

Marketing

Why marketing is even more important during a recession

Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.

Marketing

Out-of-home ads see a resurgence, blend with digital

Collective Liberty is among a growing number of organizations flocking to OOH advertising.

Marketing

How to Talk to Your Audience: The right message to the right people at the right time

The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you

Marketing

Qonsent, Givsly blend cause marketing and data privacy

The collaboration aims to ease purpose-driven marketing efforts for brands.

Marketing

Customer service teams are a brand’s best ambassadors

Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.

Marketing

Independent retailers create in-store, e-commerce experiences

A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.

Marketing

Kantar: Southeast Asia winners reveal what makes digital ads effective

Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.

Marketing

How marketing agencies are marking Juneteenth

While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.

Marketing

What marketers can learn from America’s most-loved brands

Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.

Marketing

CPMs: A how-to guide for marketers

Understanding CPM can yield positive returns on your marketing investments.

Marketing

Gift card branding offers a marketing opportunity

Vericast’s Josh Hatcher talks gift card design and branding.

Marketing

3 content marketing trends for marketers to watch

Marketers can deliver results by focusing on social media, strategy and community connections.

Marketing

Retail marketers adapt to our new normal

Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.

Marketing

What makes podcast ads good?

Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?

Marketing

Going green becomes mainstream for brands

How purpose-driven brands can connect with consumers.

Marketing

Gartner: Marketing budgets up, focused on hybrid channels

CMOs have a reasonably positive outlook on their allocated marketing dollars.

Marketing

Lessons from the rise and fall (and rise again) of Abercrombie & Fitch

How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.