Survey data from 4,835 US consumers shows differences between November and December holiday shopper behavior -- what retail brands should know as they optimize their end-of-year holiday strategies to maximize results.
Have you taken a look at your original content recently? If not, you're probably overdue for an audit. Content audits are recommended every three to six months. This might seem like a daunting task but we'll show you how to do it.
Brand partnerships are key to unlocking unlimited possibilities when it comes to building a brand's audience. SmartNews’ AJ Brustein dives into 3 factors that consumer-facing brands must keep in mind in order to get the most out of their collaborations.
In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. SmartBrief explores how marketing teams should be discussing and implementing DE&I strategies.
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.
There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.
Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.
A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.