4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
How home and furniture brands can build customer trust today
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Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Marketing agencies are talking mental health, but what are we doing about it?
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Why marketing is even more important during a recession
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
How to Talk to Your Audience: The right message to the right people at the right time
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Customer service teams are a brand’s best ambassadors
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Kantar: Southeast Asia winners reveal what makes digital ads effective
Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.
What marketers can learn from America’s most-loved brands
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.