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Marketing Strategy

Marketing

Marketers: Get all in on AI

It’s time to take an in-depth look at AI with the SmartBrief AI Impact Summit, Sept. 27 to 28, 2023. Check out the keynotes, marketing- and tech-related sessions and register now.

Marketing

How to conduct a mid-year marketing checkup

Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.

Marketing

What’s all the hype about customer experience?

There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.

Marketing

Where’s all the Hispanic marketing?

Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.

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