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Marketing Strategy

Marketing Strategy

Event marketing in the Zoom era

Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.

By Doug Baird 05/12/22

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Marketing Strategy

Music enhances shopping experience

By Jo Hamilton 05/11/22

Marketing Strategy

Q&A: Career advice from Optimizely’s CMO

By Ambreen Ali 05/11/22

Marketing Strategy

Podcasts are growing, even as Facebook draws back

By Jo Hamilton 05/10/22

Marketing Strategy

To reach diverse audiences, trust the influencer

By Ambreen Ali 05/04/22

Marketing Strategy

B2B marketers adjust to shifts in buyer behavior

By Ambreen Ali 05/03/22

Marketing Strategy

IAB: As video ad spend soars, connected TV shines

By Ambreen Ali 05/02/22

Marketing Strategy

What if Elon Musk ditches Twitter advertising?

By Jo Hamilton 04/27/22

Marketing Strategy

3 reasons why brand consistency matters

By May Habib 04/26/22

Marketing Strategy

Marketing tips from Meta’s community playbook

By Jo Hamilton 04/25/22

Marketing Strategy

Cannabis marketing remains a challenge

By Ambreen Ali 04/21/22

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