Marketing Strategy

SmartBrief has grown a lot during the past year. We’ve covered conferences, launched briefs, held seminars and attracted hundreds of thousands of new readers....

The growing authority of blogs makes them a worthwhile marketing investment for companies — especially for small businesses lacking the funds and manpower to...

The bill passed. The storm hit. The war is over — and you weren’t paying attention. Current events are the lifeblood of many conversations...

Pinterest is getting a ton of buzz as the hottest new social network. For those who haven’t dived into the site yet, think of...

Last week, I wrote about how Apple is a master at announcing products. But the company’s marketing strategy isn’t infallible. In a recent Monday...

Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came...

Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper...

How to Change the World Silicon Valley VC Guy Kawasaki’s take on all things business and innovation, including social media.

Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. Widgets, portable...

Ask for reviews. Sites like Yelp! and Angie’s List are where people go to find out if you’ve got a good reputation. Odds are...

The updated edition of my book, “Word of Mouth Marketing: How Smart Companies Get People Talking,” contains five new case studies. In one, I...

It’s that time of the morning to share a few extra links that our SmartBrief on Social Media editors didn’t want you to miss....

It’s Friday – and we wanted to share some bonus links with you this morning to celebrate the arrival of the weekend. Our SmartBrief...

Hey you! Don’t skip this blog post. You don’t want to miss these four articles that our SmartBrief on Social Media editors wanted you...

A message board or online forum is the digital version of an old fashioned bulletin board.  You know those cork bulletin boards, the ones...

Top companies are finally wising up: it’s impossible to keep employees out of social media entirely, so you might as teach them how to...

The name Greg Grunberg probably doesn’t mean a thing to you. Oh, you’ve seen him before– he’s had a string of roles in hit...

Home sales might be down, but virtual commerce is booming. According to a new survey, an amazing 12% of Americans say they’ve bought a...

I can almost hear the eyeballs rolling. Yeah, the Internet is full of spammers promising to help you make money online from home– but...

SmartBrief is made for business leaders who don’t have time to read everything. Our new iPhone app takes the SmartBrief brand promise to a...

Tobacco company’s have a very narrow advertising window in many countries, with limits on print and television advertising. Now an Australian academic says she’s...

Creating a sense of authenticity is key to making your social media posts interesting and meaningful. But how do you do that? Does being...

MasterCard and Amazon are teaming up for a holiday promotion that will ostensibly help customers buy gifts targeted toward their friends on social networks....

In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video...

I work in an industry that has a unique training process. Experiential marketing takes part-time, temporary employees and quickly turns them into go-to experts...

Given that the internet has become a stable, ever-present tool in any information-seeker’s arsenal, your company’s Web presence plays a key role in the...

The Abbi Agency is in the middle of collecting data on the life of UGC. If you are a marketer, contribute your personal experience...

As marketers, we gather an abundance of data from digital interactions every day. A “like” on Facebook, a “retweet” on Twitter, a click-through on...

There’s no doubt that marketers understand the importance of  daily social media engagement, but few utilize Twitter Chats as a way to engage with...

In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...

As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...