Marketing Strategy

Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of...

The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference a...

Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past...

“Video is exploding.” That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment...

There is no secret ingredient for successful content strategy, but there is a tried and true recipe. To create brand authority, increase conversion and...

A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving...

In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message,...

As we approach the holiday season, brands will be competing for the attention of customers and every single interaction will be crucial. So what...

The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos...

Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social. This research was conducted with...

In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video...

I work in an industry that has a unique training process. Experiential marketing takes part-time, temporary employees and quickly turns them into go-to experts...

Given that the internet has become a stable, ever-present tool in any information-seeker’s arsenal, your company’s Web presence plays a key role in the...

The Abbi Agency is in the middle of collecting data on the life of UGC. If you are a marketer, contribute your personal experience...

As marketers, we gather an abundance of data from digital interactions every day. A “like” on Facebook, a “retweet” on Twitter, a click-through on...

There’s no doubt that marketers understand the importance of  daily social media engagement, but few utilize Twitter Chats as a way to engage with...

In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...

As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...