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Marketing Strategy

Marketing Strategy

Commentary: Raising questions about agency-stockholder relations

The Engine is Red’s founder, Chris Denny, explores the worlds and values of investor-owned and independent marketing agencies.

By Chris Denny 03/12/19

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Marketing Strategy

Pre- and post-show planning can maximize trade show marketing ROI

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Marketing Strategy

Why brands need to revise their loyalty programs now

By Raj Nijjer 01/10/19

Marketing Strategy

A closer look at creating a strong brand identity

By Ross Kimbarovsky 01/10/19

Marketing Strategy

Marketers: T-commerce is ready to takeoff in 2019

By Tripp Boyle 01/09/19

Marketing Strategy

Time, effort and expertise impede targeted marketing

By Evan Magliocca 01/02/19

Marketing Strategy

8 innovative logo design trends and styles for 2019

By Amanda Bowman 12/11/18

Marketing Strategy

7 common marketing mistakes you might be making

By Aditya Narula 12/11/18

Marketing Strategy

Collaboration is the key to ending ad fraud

By Rajiv Bhat 12/07/18

Marketing Strategy

To succeed, start with customer-first goals and strategies

By Nina Church-Adams 12/05/18

Marketing Strategy

Plan to be nimble with agile marketing

By Amanda Creger 12/03/18

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