How to embrace brand culture through digital experiences
Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.
How to use predictive marketing to personalize the email experience
Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.
Why voice integration for brands is more important than voice search
Voice Search is not the Future. Voice integration is.
New technologies revolutionize the branded live event experience
Connecting with an audience through live events is effective but takes the right teams, technology and targeting to succeed.
How to control your brand message from the ground up
With offensive events going viral, brands have to enable employees through knowledge to always have the brand's values at the forefront.
Here’s why TV is still the most powerful ad medium
Television watching is not dying out -- it is evolving and marketers should tap the technology available to reach new audience segments more effectively.
You’re already behind: Here’s why rebranding matters
Brands need a refresh every three years, or sooner, to keep up with changing technologies and consumer preferences.
Playable ads and gaming: What’s next for marketers?
Playable ads are the next big thing for gaming, but are they ready for marketing primetime?
Combining brand voice and user generated content effectively
User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.
Advertisers, consumers and data: Finding the balance in an era of customization
It's imperative that marketers understand how to reach consumers -- and where and when.
How brands can adapt to the changing in-store model
Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.
The key to branded voice integrations: Relevancy and requests
How can brands integrate messaging in the new voice-centric culture?
SmartBrief report: How retailers can fill in the gaps of today’s customer experience
Consumers have a lot of demands in today's digital shopping environment, but sometimes meeting them is easier said than done. Where does that leave retailers? A new report from SmartBrief found out.
Marketers: Get ready for Google’s podcasting initiatives
The pdocasting phenomenon is only expected to increase as Google moves into the space.
Business messaging channels: Customers are ready but are brands?
How can brands tap messaging popularity to improve customer service?
How hubless cities can attract higher spending fly-in visitors
Take a look at these marketing strategies to increase revenue and attract higher spending travelers.
Retail is alive and well: How brands are evolving for today’s consumer
Traditional and non-traditional retailers alike are adapting their brands to meet the needs of today's consumers. Read more about the evolving consumer-brand relationship in retail.
5 reasons to pay attention to Facebook Watch right now
Now is the perfect time for marketers to take advantage of the opportunity and the potential of Facebook Watch
Lessons for marketers from China’s e-commerce 618 Festival
Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers
Cognitive diversity and marketing: How AI is improving innovation
Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.
Tech giants, microbrands are challenging Amazon’s ecommerce dominance
Direct-to-consumer commerce is proving a strong force for brands that want to build relationships with customers.
How marketers can protect the brand safety of their clients
Marketers have a responsibility to protect the reputation of brands and can use technology to make it happen.
Transparency and truth: Is it time to retire the term “fake news”?
Here's how to find real, credible information