Marketing
Reduce marketing costs by reducing your translation costs
Global organizations can cut their expenses (without sacrificing quality) by reducing their translation costs with the help of trusted language service providers.
Media
Marketing
What reading trends mean for content marketers
Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
Marketing
Marketers, publishers, agencies: It’s time to truly be customer-first
It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.
Marketing
AR meets billboards: 2023 trends in OOH advertising
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Marketing
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
Marketing
Would a TikTok Music app disrupt music streaming?
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Marketing
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Media
Streaming ads get green light from Netflix
Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.
Marketing
Why I was wrong about Clubhouse … and you are, too
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.
Media
Speaking the language of OOH advertisers in 2021
AdQuick’s Matthew O’Connor offers a refresher on about 20 terms often used in out-of-home media. It’s a look that’s helpful whether you’re a newbie or a veteran in the OOH industry.
Media
The only email marketing checklist you need
Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.
Media
Influencers see surge in engagement, want to help SMBs
Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.
Media
3 pitfalls marketers should avoid in 2020
MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.
Media
Static vs. Digital OOH: Here is how they stack up
Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.
Media
Marketers ramping up call for diversity and inclusion
In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.
Media
How we can restore consumer trust in brands
Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.
Media
3 ways retailers should be utilizing Instagram, according to COO Marne Levine
Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.
Media
How publications are coping with today’s media environment
How publication companies are coping with our rapidly changing media environment.
Media
How brands can capitalize on the digital media migration
Media outlets are expected to be faster and share better quality content -- yet have less time or staff to do either. Communications teams can help.
Media
Why TV is still powerful for building food brands
Some of the most successful internet brands still spend the bulk of their ad budget on television.
Media
Andy’s Answers: How SAP used social media to bring its conference to a bigger audience
As an early believer in the potential of social media for business-to-business brands, SAP is one of the most advanced companies in the space....
Media
Social media for business-to-business: How Kinaxis uses social media to target its marketing
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
Media
Spotlight on business-to-business: How Quantum Retail uses education as a marketing tool
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
Media
Spotlight on business-to-business: How Cisco uses social media to empower resellers
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
Media
Spotlight on business-to-business: How Kodak uses social media to tout its B2B side
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
Media
Spotlight on business-to-business: How Bizy brings daily deals to the world of business-to-business
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
Media
Spotlight on business-to-business: Inside Intel’s Facebook attack strategy
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
Media
4 traits business-to-business social media success stories have in common
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social...
Media
How B2B companies can create long-term sales engagement with social media
This post is by TJ McCue of TechBizTalk. One of the challenges of business-to-business sales is that it has such a long funnel —...
Media
Andy’s Answers: How Deluxe used a social project to reposition its brand
Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working...
Media
Social media for the complex sale: Where should you start?
Andy DeBrunner is social media manager at Godfrey and has worked with Fortune 100 companies to tackle their social media needs. He was also...
Media
6 must-haves for every enterprise social RFP
“I didn’t know what to do, so I just Googled it.” The lead corporate social strategist at one of the top hospitality brands in...
Media
Is B2B social media marketing lagging behind B2C?
There seems to be a perception that social media is better suited for business-to-consumer brands than business-to-business marketing. This view is supported by a...
Media
How the customer experience sets you apart in the age of social business: Part 1 — The value of knowing your customer
Customer satisfaction is an aim that every company — whether in the B2C or B2B business — has been pursuing for years. Or at...
Media
How the customer experience sets you apart in the age of social business: Part 2 — The value of community
On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play? Let’s...
Media
How to leverage Twitter’s Vine app for B2B content marketing
By now you have probably heard of Twitter’s new video-sharing application called Vine. If not, here is a quick snapshot. Users can record motion...
Media
From #SXSW: Charting the road ahead for B2B marketing
A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing,...
Media
How 2 distributors created a digital tools strategy
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but...