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It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Public transportation, hotels and resorts led the growth in OHH industry categories.
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.
AdQuick’s Matthew O’Connor offers a refresher on about 20 terms often used in out-of-home media. It’s a look that’s helpful whether you’re a newbie or a veteran in the OOH industry.
Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.
Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.
MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.
Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.
In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.
Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.
Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.
How publication companies are coping with our rapidly changing media environment.
Media outlets are expected to be faster and share better quality content -- yet have less time or staff to do either. Communications teams can help.
Some of the most successful internet brands still spend the bulk of their ad budget on television.
On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play? Let’s...
By now you have probably heard of Twitter’s new video-sharing application called Vine. If not, here is a quick snapshot. Users can record motion...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing,...
As an early believer in the potential of social media for business-to-business brands, SAP is one of the most advanced companies in the space....
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social...
This post is by TJ McCue of TechBizTalk. One of the challenges of business-to-business sales is that it has such a long funnel —...
Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working...
Andy DeBrunner is social media manager at Godfrey and has worked with Fortune 100 companies to tackle their social media needs. He was also...
“I didn’t know what to do, so I just Googled it.” The lead corporate social strategist at one of the top hospitality brands in...
There seems to be a perception that social media is better suited for business-to-consumer brands than business-to-business marketing. This view is supported by a...
Customer satisfaction is an aim that every company — whether in the B2C or B2B business — has been pursuing for years. Or at...
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but...