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Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.
In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.
Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.
Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.
Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?
Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.
In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.
If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.
"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.
The best engineers for a marketing organization combines soft skills and technical abilities.
Telecom mergers and acquisitions, the movement toward 5G and advances in hardware and services were among the top stoiries of Q1. Find out what's coming next.
Major data breaches, new types of attack methods and a presidential candidate's hacker past are among the top cybersecurity stories of the first quarter of 2019.
In this Q&A, Antronix exec Neil Tang talks about how cable broadband has changed, what’s next and how Antronix has tackled new challenges and industry evolution for 40 years.
Self-confidence is key for entrepreneurs looking to jump-start a new business.
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
From scalable tech tools to engaging with shoppers, read SmartBrief's retail editor's take on the latest trends in the news.
Read about the top trends in marketing and advertising from Q1 of 2019.
China has evolved from e-commerce toward social commerce thanks to platforms that rewards consumers with volume discounts when they buy in groups. Learn how and why group buying might be the future of online shopping in the U.S. through this case study.
Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.
Construction companies frequently market their commitment to safety and ability to finish projects on time. In today's market, it takes more than that to stand out.
To create content that engages readers and builds relationships with clients, brands should focus on educating their target audience rather than making a sales pitch.
In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.
In this Q&A, a Pathmatics exec discusses the changing ad landscape, innovation and the importance of real-time data with a human element.
Social media marketers should create campaigns that focus on story, dialogue and visuals to attract users' attentions.
In this Q&A, Blueday CEO Graeme Grant discusses the role of stores in retail’s new era, why people are critical for retailers and the mistakes to avoid.
The most successful logos are often the simplest. Try creating your own by finding an icon that represents your brand and is easy to duplicate.
To win at social media you must ask yourself, “What would Judd Apatow do?” Find humor, be yourself, and make sure you capture it on camera.
The Engine is Red’s founder, Chris Denny, explores the worlds and values of investor-owned and independent marketing agencies.
Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.
Hear from a Toshiba exec on what retailers need to know about tech, what trends and types of technology they should incorporate into their businesses this year and more.
We are now at the stage where the content we want should come to us -- without our having to search for it.
From keynote addresses, to educational sessions, to the EXPO floor, read about three of the biggest takeaways from NRF 2019: Retail's Big Show.
To make sure you’re getting the most from your trade show marketing efforts, a program that extends beyond the event is key.
Accountability, connected TV growth and 5G advancement will led technology trends in 2019.
The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.
Brand, branding and brand identity describe different concepts, although they are commonly and often incorrectly used interchangeably.
Trade via smart TVs, with everyday consumers as the buyers right from their sets, is poised for rapid growth and adoption in 2019.
Shelly Palmer sheds light on why CES 2019 is not just a window into the future for consumer brands but also a must-see experience for business-to-business marketers.
The most surprising thing about machine learning is how quickly the technology is developing