Who knew Black Friday online sales were so big in China?
Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.
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Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.
Roku and video marketing platform Innovid have teamed up to launch a new solution that allows marketers to compare linear and OTT data at scale. At Advertising Week in New York, a panel talked about the implications of the new solution.
Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.
CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.
Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.
In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.
Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.
In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.
In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.
Ahead of her upcoming appearance at Advertising Week in New York City, General Motor’s Global Chief Marketing Officer Deborah Wahl sat down to talk about connected TV, personalization, how technology is changing the customer experience and more.
Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.
Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.
Read SmartBrief's marketing & advertising editor's take on the latest trends in the news.
Read SmartBrief's retail editor's take on the latest trends in the news – from how brick-and-mortar is shaping up in Q2, to how retailers are approaching innovation so far this year.
Drop signal conditioning is a key part of delivering quality service to customers. Read about why plug-ins are a cost-effective option that allow operators to meet customer demand, and what plug-in options you should be considering.
ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.
Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.
Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.
Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”
How marketers and developers can create, guide and find advantages in mobile gaming communities
Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.
What Amazon and Alibaba can teach other retailers about investing in offline retail expansion.
In this Q&A, Antronix's president discusses the evolution to 10G, its challenges and benefits and how this technology platform will be more cost efficient and scalable.
Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.
Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”
Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.
In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.
Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.
Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.
Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?
Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.
In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.
If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.
"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.