Marketing Strategy
Who knew Black Friday online sales were so big in China?
Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.
Marketing
Digital Technology
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Marketing
Advertising Week report: Viewability alone can’t predict ad effectiveness
At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.
Sponsored
Live from Advertising Week: Measurement solution aims to bridge the gap between linear, OTT
Roku and video marketing platform Innovid have teamed up to launch a new solution that allows marketers to compare linear and OTT data at scale. At Advertising Week in New York, a panel talked about the implications of the new solution.
Marketing
#NRPAConference: How to make your program surveys smarter
Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.
Marketing
What do influencers want in brand relationships?
CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.
Marketing Strategy
3 things you should know before running Facebook ads
Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.
Brands & Campaigns
Influencer marketing trends: Part 3
In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.
Marketing Strategy
How to take your Facebook ads to the next level in one easy step
Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.
Brands & Campaigns
Creating an effective influencer marketing program: Part 2
In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.
Brands & Campaigns
Despite challenges, influencer marketing is here to stay: Part 1
In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.
Sponsored
Advertising Week preview: GM’s CMO on connected TV, personalization, customer experience
Ahead of her upcoming appearance at Advertising Week in New York City, General Motor’s Global Chief Marketing Officer Deborah Wahl sat down to talk about connected TV, personalization, how technology is changing the customer experience and more.
Marketing Strategy
How US retailers in Hong Kong can bounce back from unrest
Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.
Digital Technology
5 Google ranking factors you must consider
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
Sponsored
Q&A: How DTC brands use smart B2B techniques to connect with consumers
As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.
Marketing
What it takes to select and integrate new marketing technology
Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.
Marketing
Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
Read SmartBrief's marketing & advertising editor's take on the latest trends in the news.
Marketing
Top-clicked headlines in retail: Brick-and-mortar in 2019, homing in on innovation and unique brand stories
Read SmartBrief's retail editor's take on the latest trends in the news – from how brick-and-mortar is shaping up in Q2, to how retailers are approaching innovation so far this year.
Sponsored
Signal conditioning for DOCSIS 3.1-compliant network performance upgrades
Drop signal conditioning is a key part of delivering quality service to customers. Read about why plug-ins are a cost-effective option that allow operators to meet customer demand, and what plug-in options you should be considering.
Marketing Strategy
Design for the experience economy: Buying the brand experience
ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.
Marketing Strategy
Customer retention: The next frontier for CMOs
Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.
Marketing Strategy
5 tools to create engaging content with automation
Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.
Digital Technology
It’s not personal. It’s private.
Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”
Digital Technology
Playing the community game
How marketers and developers can create, guide and find advantages in mobile gaming communities
Digital Technology
Can brands automate emotional intelligence?
Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.
Marketing Strategy
Omnichannel lessons from global e-commerce leaders
What Amazon and Alibaba can teach other retailers about investing in offline retail expansion.
Sponsored
Q&A: How 10G will bring cable broadband to the next level
In this Q&A, Antronix's president discusses the evolution to 10G, its challenges and benefits and how this technology platform will be more cost efficient and scalable.
Digital Technology
3 SEO tools you cannot afford to skip
Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.
Digital Technology
Finding the Perfect Partner: Questions Marketers Need to Ask
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Marketing Strategy
Glimpse into the future of retail
Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.
Digital Technology
Why is data integration still such a challenge?
Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”
Marketing Strategy
Great presentation design requires a center of gravity
Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.
Marketing
Survey Report: Landing Page Habits of Marketers
In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.
Digital Technology
Don’t hold your breath waiting for a common currency
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Marketing Strategy
It is time for big retailers to make big customer changes
Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.
Marketing Strategy
The secret ingredient for successful brand innovation
Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.
Marketing Strategy
Customer experience innovations soothe the anxiety of tax season
Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.
Marketing Strategy
Mobile’s swinging pendulum
Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?
Marketing Strategy
How to demystify wellness: Focus on science, not sizzle
Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.
Marketing Strategy
Is brand authenticity disrupting advertising?
In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.
Marketing
5 budget-friendly ways to make an impact at your next conference
If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.
Marketing Strategy
Mobile-first strategy is really about cross-platform experience
"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.