Marketing

How do you provide personalized marketing content that is profitable to the brand and valuable to customers?

The best logos are timeless - but incorporating some design trends can make a brand stand out in a crowded marketing space.

Failure to implement marketing tactics and analytics effectively can prove troublesome for brands.

Ad fraud is becoming increasingly pervasive in mobile advertising -- a critical channel for advertisers in 2018 -- and it’s not just growing, it’s evolving too.

Modern marketers need carefully considered strategies and data, not just tools and technology, to implement successful digital marketing.

Many organizations are looking to agencies to provide skill sets not core to the team, as well as to quickly scale as needs or opportunities emerge -- without being locked into permanent overhead.

People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power and value of programmatic.

Where do segmentation clusters fit in in the new world order of micro-audience targeting?

A quarter of all holiday shipping is now taking place in November before Black Friday.

Just like going outside to kick around the soccer ball with friends, Gen Z now hops on a gaming device to compete and connect with friends playing games like Grand Theft Auto Online, Fortnite and Clash Royale, or watch professional gamers and streamers.

With the loss of big in-store player Toys R Us, and more of a digital reliance, here are the trends to expect in retail this holiday season.

The fact is, loyalty has no rules; it only has leaders and followers. And followers will always be two steps behind.

This will be the year of the holiday marketing video.

For data to provide real value, it needs to be on-demand and fresh, and enable accurate decision-making.

The so-called duopoly is a lazy narrative that describes a narrow and outdated snapshot of ad tech, circa 2015. The reality is that the idea of a duopoly faces three systemic challenges that aren’t going away.

Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top search ranking in those moments to take advantage of this response. When they do, the results can be dramatic.

The majority of Chinese consumers has middle-class status and have disposable income for American and foreign product consumption.

To communicate strategically during a high-pressure moment in a way that provides value quickly, you must start planning now -- in the calm moment in which you don’t yet need to enact your plan.

The chief marketing officer as CEO of Marketing

News streaming services are cutting through fake news issues with technology and a different approach to news delivery

Firms that encourage huddles, not hurdles, deliver the best results

Approaching an audience in a way that helps, instead of overly promotional content, can improve a brand's reputation and ultimate bottom line.

The California Consumer Privacy Act (CCPA) needs to find a middle ground that strikes a balance between privacy and commerce.

Consider transitioning to DRTV in order to directly engage customers and yield results.

When disaster strikes, businesses have a responsibility to act as citizens first.