5 trends in smart home technology
What's next for smart home technology - and what are consumers willing to actually buy?
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What's next for smart home technology - and what are consumers willing to actually buy?
Has social media reached a saturation level - and what will happen in 2019?
Raise click through rate, and engage more readers, by following these tips for embedded email video
How do you provide personalized marketing content that is profitable to the brand and valuable to customers?
The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."
The best logos are timeless - but incorporating some design trends can make a brand stand out in a crowded marketing space.
Failure to implement marketing tactics and analytics effectively can prove troublesome for brands.
Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich
Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.
Read about the biggest news and trends from SmartBrief's Q3 coverage of the retail industry.
In this Q&A, Facebook exec Emma Rodgers talks about how time- and resource-strapped small business owners can set themselves up for mobile marketing success.
Ad fraud is becoming increasingly pervasive in mobile advertising -- a critical channel for advertisers in 2018 -- and it’s not just growing, it’s evolving too.
Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.
Modern marketers need carefully considered strategies and data, not just tools and technology, to implement successful digital marketing.
When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?
Many organizations are looking to agencies to provide skill sets not core to the team, as well as to quickly scale as needs or opportunities emerge -- without being locked into permanent overhead.
With the right platform, a solution can deliver B2B ad impressions to specific accounts at scale.
Digital and mobile technology permeate nearly every facet of consumers’ lives – are you applying this to your potential renters? Read about how digital tools like Facebook Marketplace can help you improve your real estate business.
People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power and value of programmatic.
Where do segmentation clusters fit in in the new world order of micro-audience targeting?
A quarter of all holiday shipping is now taking place in November before Black Friday.
Just like going outside to kick around the soccer ball with friends, Gen Z now hops on a gaming device to compete and connect with friends playing games like Grand Theft Auto Online, Fortnite and Clash Royale, or watch professional gamers and streamers.
With the loss of big in-store player Toys R Us, and more of a digital reliance, here are the trends to expect in retail this holiday season.
The fact is, loyalty has no rules; it only has leaders and followers. And followers will always be two steps behind.
In this interview, Toshiba exec Fredrik Carlegren talks about brand authenticity, bringing tech into stores and new consumer research ahead of the holidays.
This will be the year of the holiday marketing video.
For data to provide real value, it needs to be on-demand and fresh, and enable accurate decision-making.
The so-called duopoly is a lazy narrative that describes a narrow and outdated snapshot of ad tech, circa 2015. The reality is that the idea of a duopoly faces three systemic challenges that aren’t going away.
The combination of cloud computing and ubiquitous internet has become the great equalizer in business, and cloud-based telephony can be a game-changer for small businesses. Find out how SMBs can take advantage of cloud-based VoIP technology.
In this interview, Facebook exec Michelle Bonner Techel talks about the challenges businesses face in today's omnichannel world, and how they can deliver on consumer demands.
Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top search ranking in those moments to take advantage of this response. When they do, the results can be dramatic.
The majority of Chinese consumers has middle-class status and have disposable income for American and foreign product consumption.
To communicate strategically during a high-pressure moment in a way that provides value quickly, you must start planning now -- in the calm moment in which you don’t yet need to enact your plan.
The chief marketing officer as CEO of Marketing
News streaming services are cutting through fake news issues with technology and a different approach to news delivery
Firms that encourage huddles, not hurdles, deliver the best results
Approaching an audience in a way that helps, instead of overly promotional content, can improve a brand's reputation and ultimate bottom line.
The California Consumer Privacy Act (CCPA) needs to find a middle ground that strikes a balance between privacy and commerce.
Consider transitioning to DRTV in order to directly engage customers and yield results.
Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.
When disaster strikes, businesses have a responsibility to act as citizens first.
Preferences shared to one system should easily propagate across all your outbound communication platforms with a clear understanding of the source of the change.