Media, advertising and technology: Most-clicked stories
Rebranding and trends in TV and video advertising led SmartBrief's top-clicked media, technology and advertising stories for Q3
Advent of the 5G era fuels wireless industry trends
The much-anticipated deployment of 5G networks will be the driving force for the wireless industry, starting very soon. 5G networks will enable vastly improved download speeds, lower latency, and improved processing power.
Q&A: Seeing retail operations and the customer experience through retail’s digital transformation
Retail is transforming, but are retailers ready? AT&T Business exec Phillip Hartfield talks about delivering on omnichannel experience and the role of evolving tech in retail in this Q&A.
How to embrace brand culture through digital experiences
Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.
How to use predictive marketing to personalize the email experience
Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.
What blockchain technology can do for online advertising
Blockchain holds a lot of potential for the online advertising industry and will lead to more secure, trustworthy transactions and engagements.
Why voice integration for brands is more important than voice search
Voice Search is not the Future. Voice integration is.
New technologies revolutionize the branded live event experience
Connecting with an audience through live events is effective but takes the right teams, technology and targeting to succeed.
How to control your brand message from the ground up
With offensive events going viral, brands have to enable employees through knowledge to always have the brand's values at the forefront.
Here’s why TV is still the most powerful ad medium
Television watching is not dying out -- it is evolving and marketers should tap the technology available to reach new audience segments more effectively.
You’re already behind: Here’s why rebranding matters
Brands need a refresh every three years, or sooner, to keep up with changing technologies and consumer preferences.
Q&A: Toshiba exec talks retail’s converging channels and today’s digital consumers
In this Q&A, Toshiba exec Kirk Goldman talks about findings from new Toshiba research on today's consumers, technology in retail and unified commerce.
Playable ads and gaming: What’s next for marketers?
Playable ads are the next big thing for gaming, but are they ready for marketing primetime?
The advantage of Artificial Intelligence in market research
Artificial intelligence can make brand campaigns better and more effective.
Will Walmart’s streaming approach appeal to heartland cord cutters?
With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?
SmartBrief report: 4 must-watch technologies for today’s marketers
Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.
Combining brand voice and user generated content effectively
User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.
Can China’s Alibaba and JD.com succeed in America?
With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.
Advertisers, consumers and data: Finding the balance in an era of customization
It's imperative that marketers understand how to reach consumers -- and where and when.
How brands can adapt to the changing in-store model
Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.
Media and technology: Most-clicked stories, Q2 2018
New logos and GDPR led the stories that marketing decision-makers clicked and read during the second quarter of 2018
Q&A: Addressable advertising and audience expectations
In this interview, Altice executive Paul Haddad talks about what he thinks the future of addressable advertising has in store and where a4 fits in.
The key to branded voice integrations: Relevancy and requests
How can brands integrate messaging in the new voice-centric culture?
Quarterly recap: Q2’s top retail news and trends from SmartBrief
Read about the biggest news and trends from SmartBrief's Q2 coverage of the retail industry.
SmartBrief report: How retailers can fill in the gaps of today’s customer experience
Consumers have a lot of demands in today's digital shopping environment, but sometimes meeting them is easier said than done. Where does that leave retailers? A new report from SmartBrief found out.
Marketers: Get ready for Google’s podcasting initiatives
The pdocasting phenomenon is only expected to increase as Google moves into the space.