Marketing

Marketing agility is an organizational capability as well as a professional attribute -- and it is an extremely valuable trait during times of uncertainty and change.

The only way to go beyond the transaction-based engagement Amazon is so good at is to cultivate the emotional connection that drives consumer loyalty.

Promoting a branded podcast is all about optimization and engagement.

How every vertical can use playable mobile ads to drive conversions

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.

Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

Voice Search is not the Future. Voice integration is.

Connecting with an audience through live events is effective but takes the right teams, technology and targeting to succeed.

With offensive events going viral, brands have to enable employees through knowledge to always have the brand's values at the forefront.

Television watching is not dying out -- it is evolving and marketers should tap the technology available to reach new audience segments more effectively.

Brands need a refresh every three years, or sooner, to keep up with changing technologies and consumer preferences.

Playable ads are the next big thing for gaming, but are they ready for marketing primetime?

Why infographics should be part of your content-marketing strategy—and how to do them right.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

It's imperative that marketers understand how to reach consumers -- and where and when.

Four strategies for collecting and distributing customer video testimonials to boost the authenticity of your brand.

Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

how can brands build a brand strategy that makes consumers want to buy?

How can brands integrate messaging in the new voice-centric culture?

Content longevity and measurability are a few of the ways the Pinterest is offering engaging opportunities for creators and brands.

Consumers have a lot of demands in today's digital shopping environment, but sometimes meeting them is easier said than done. Where does that leave retailers? A new report from SmartBrief found out.

The pdocasting phenomenon is only expected to increase as Google moves into the space.