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There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Discover how customer loyatly and engagement programs can boost your brand.
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
This post is sponsored by Penguin Random House Every interaction one has is an opportunity to make a positive impact. If you knew that...
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Here's how marketing communications pros can help give students a leg-up on the job market and real-world experience by connecting with their local universities and colleges.
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Why the employee experience and brand purpose should take center stage next year.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
How is this virtual reality shaping brands' approach to e-commerce marketing.
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Marketers are finding interactivity is a great way to boost awareness and recall.
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.