What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
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Why the employee experience and brand purpose should take center stage next year.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
How is this virtual reality shaping brands' approach to e-commerce marketing.
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Marketers are finding interactivity is a great way to boost awareness and recall.
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Influencer marketing has evolved. What marketers need to know to shape strategy.
How audio is helping marketers turn audience heads.
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Public transportation, hotels and resorts led the growth in OHH industry categories.
Why in-game advertising and game tie-ups should matter to marketers.
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
How marketers are using scholarships to build brand trust and connections with this demographic.
Instagram brings people and brands closer, survey finds.
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
In-Store Marketplace launches to simplify retail media ad inventory access.
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Brands and athletes are still learning what makes a good NIL deal.
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Marketers look to AR to connect in new ways with audiences in gaming and retail.
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
The collaboration aims to ease purpose-driven marketing efforts for brands.
Consumers feel more included, accepted in the metaverse, report finds.
Digital marketers and their related skillsets are among top trending skills in the US.
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.