Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
How to build better relationships with influencers
Influencer marketing has evolved. What marketers need to know to shape strategy.
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Why marketing is even more important during a recession
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
How the NIL market is shaping up for brands, athletes
Brands and athletes are still learning what makes a good NIL deal.
4 ways blockchain technology is transforming marketing
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Understanding the metaverse by studying developers
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
How to Talk to Your Audience: The right message to the right people at the right time
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Customer service teams are a brand’s best ambassadors
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.