Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
Marketing
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Marketing
Marketing experts share their 2023 trends
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Digital Technology
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Social Media
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Sponsored
Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketing
4 ways to become a creative problem-solver
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
Marketing
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Social Media
How to build better relationships with influencers
Influencer marketing has evolved. What marketers need to know to shape strategy.
Marketing
Brands experiment with audio ad interactivity
How audio is helping marketers turn audience heads.
Marketing Strategy
How marketing associations see 2023 shaping up
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Marketing
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
Marketing
Brands engage with gamers
Why in-game advertising and game tie-ups should matter to marketers.
Sponsored
Antronix gears up for SCTE Cable-Tec Expo
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Marketing
Scholarships help brands reach Gen Z
How marketers are using scholarships to build brand trust and connections with this demographic.
Social Media
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Marketing
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Digital Technology
Retail media ad market poised for growth
In-Store Marketplace launches to simplify retail media ad inventory access.
Public Relations
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Marketing
Why marketing is even more important during a recession
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Brands & Campaigns
How the NIL market is shaping up for brands, athletes
Brands and athletes are still learning what makes a good NIL deal.
Digital Technology
4 ways blockchain technology is transforming marketing
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Digital Technology
Understanding the metaverse by studying developers
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Marketing
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Marketing
Would a TikTok Music app disrupt music streaming?
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Social Media
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Marketing
How to Talk to Your Audience: The right message to the right people at the right time
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
Marketing
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Digital Technology
Virtual worlds give consumers a place to belong
Consumers feel more included, accepted in the metaverse, report finds.
Digital Technology
Digital marketing skills are in demand
Digital marketers and their related skillsets are among top trending skills in the US.
Marketing
Customer service teams are a brand’s best ambassadors
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
Marketing
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Digital Technology
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Digital Technology
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.