Marketing tips from Meta’s community playbook
Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
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Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
Snap's ad sales saw a dip in Q1 due to a host of factors, including a shift in Apple's rules around how apps can track users.
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
In an era of Zoom calls and casual TikTok videos, your video content marketing doesn't have to be polished.
From Macy's to Kohl's to Saks Fifth Avenue, department stores have long been a stalwart of retail. But what's next? It depends on who you ask.
For effective word-of-mouth marketing, brands need to consider the "primal branding" model.
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
Numerator’s Amanda Schoenbauer details findings from her firm’s study on Black consumers, and how their heritage influences their shopping.
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
What's your brand's voice? Do you know? Discover three ways to develop your brand's voice.
Splash CEO Eric Holmen details why hybrid events using today’s event technology coupled with smaller in-person components provide the best ROI and event outcomes.
Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Here are three HR strategies from Digital Turnbine that has enabled it to withstand changes amidst the Great Resignation.
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.
Marketers are looking for more ways to reach customers today that facilitate engagement, conversation and a more meaningful connection rather than simply relying on one-way messaging.
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Hybrid events are here to stay and Ambreen Ali offers five tips to help marketers engage both virtual and in-person audiences.
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Lupine Creative CEO Kate Wolff says the time of seeing advertising agency employees just as “talent” or a “commodity” are over. To build healthy employee cultures, “we need more empathy, transparency, and authentic curiosity.”
Experts from across the marketing spectrum share their insights for what marketers should plan for in 2022.
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
As 2022 gets underway, marketers must understand these shifts and be prepared to shift strategies to address them. Here are four trends to watch.
Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
Thought leadership is a powerful way to cement your reputation as an expert and a trustworthy influencer. These strategies can give your business that competitive edge needed to stay top-of-mind with consumers, generate sales leads and close deals.
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Representatives from Refersion, Anvil Media, Attock, as well as trade groups OAAA, MMA, IAB and AAF offer their take on what marketers can expect in 2022.
Lotame’s Mike Woosley examines the effect Facebook’s October 2021 outage and answers the question: Is Facebook too big to fail?
Author and content marketing writer Jesse Stanchak offers four marketing lessons he learned from writing nearly 5,000 microstories on Twitter.