There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Here's how marketing communications pros can help give students a leg-up on the job market and real-world experience by connecting with their local universities and colleges.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.