Marketing
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Marketing
Digital Technology
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Digital Technology
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Social Media
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Marketing
Kantar: Southeast Asia winners reveal what makes digital ads effective
Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.
Brands & Campaigns
Why personalization is more important than ever for brands
Personalization is the key to consumers' hearts. Twillo research shows 62% of consumers say brands will lose their loyalty for not delivering personalized experiences,
Digital Technology
How Douyin (TikTok in China) is emphasizing e-commerce
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Social Media
Social marketing: How to reach your audience
Marketers should shape their social strategies based on what generation they are trying to reach.
Digital Technology
Mobile data privacy concerns mount for marketers
Mobile data privacy concerns take center stage in wake of Roe decision.
Brands & Campaigns
How brands are marking Title IX turning 50
Brands are embracing the 50th anniversary of Title 50 by working to advance equality for women in sports and beyond.
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Digital Technology
Do interest-based ads present a privacy problem?
DAAP issues warning to interest-based advertisers.
Brands & Campaigns
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
Marketing
How marketing agencies are marking Juneteenth
While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Digital Technology
How does emerging tech fit into marketers’ budgets?
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Digital Technology
How to get started creating your company’s martech plan
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Infrastructure
NAR selects SmartBrief as digital publishing partner
The National Association of REALTORS® has chosen SmartBrief as its new publishing partner in the production and distribution of Navigate With NAR Daily News...
Social Media
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers?
Marketing
What marketers can learn from America’s most-loved brands
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.
Digital Technology
What travel and hospitality brands need to know before a critical vacation season
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Marketing
CPMs: A how-to guide for marketers
Understanding CPM can yield positive returns on your marketing investments.
Marketing
Gift card branding offers a marketing opportunity
Vericast’s Josh Hatcher talks gift card design and branding.
Brands & Campaigns
Seventh Generation, TOMS top purposeful brands index
Google, GE, Toyota and Pfizer among companies entering the top 20 for the first time.
Marketing
3 content marketing trends for marketers to watch
Marketers can deliver results by focusing on social media, strategy and community connections.
Communication
We’ve returned to in-person events. Here’s what we’re learning
Our team recently attended the ASAE 2022 Marketing, Membership & Communications Conference, which provided unique insights into the association world.
Brands & Campaigns
Travel marketing takes flight again
Marketers and brands are flocking back to the travel sector.
Marketing
Retail marketers adapt to our new normal
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Brands & Campaigns
Sprite and M&M’s: How brands connect through music
Sprite and M&M’s are among brands collaborating with music artists.
Digital Technology
Marketing automation to close in on $4.7B globally by 2028
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Marketing
What makes podcast ads good?
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Social Media
Pay inequity is a problem in the influencer market
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
Marketing
Going green becomes mainstream for brands
How purpose-driven brands can connect with consumers.
Social Media
The power of small moments for brands on social media
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
Brands & Campaigns
Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
Marketing
Gartner: Marketing budgets up, focused on hybrid channels
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.