Social marketing: How to reach your audience
Marketers should shape their social strategies based on what generation they are trying to reach.
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Marketers should shape their social strategies based on what generation they are trying to reach.
Mobile data privacy concerns take center stage in wake of Roe decision.
Brands are embracing the 50th anniversary of Title 50 by working to advance equality for women in sports and beyond.
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
DAAP issues warning to interest-based advertisers.
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.
Why the emergence of the metaverse will be a boon for marketers.
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
The National Association of REALTORS® has chosen SmartBrief as its new publishing partner in the production and distribution of Navigate With NAR Daily News...
What can brands can do to reach these younger consumers?
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Understanding CPM can yield positive returns on your marketing investments.
Vericast’s Josh Hatcher talks gift card design and branding.
Google, GE, Toyota and Pfizer among companies entering the top 20 for the first time.
Marketers can deliver results by focusing on social media, strategy and community connections.
Our team recently attended the ASAE 2022 Marketing, Membership & Communications Conference, which provided unique insights into the association world.
Marketers and brands are flocking back to the travel sector.
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Sprite and M&M’s are among brands collaborating with music artists.
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
How purpose-driven brands can connect with consumers.
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
As America becomes more diverse, inclusivity is mission critical.
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Have you wondered how COVID-19 spiked subscription services?
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
As consumers travel for this busy wedding season, many of them are looking for deals.
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.