Marketing Strategy
How marketing associations see 2023 shaping up
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Marketing
Marketing
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
Marketing
Brands engage with gamers
Why in-game advertising and game tie-ups should matter to marketers.
Sponsored
Antronix gears up for SCTE Cable-Tec Expo
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Marketing
Scholarships help brands reach Gen Z
How marketers are using scholarships to build brand trust and connections with this demographic.
Social Media
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Marketing
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Digital Technology
Retail media ad market poised for growth
In-Store Marketplace launches to simplify retail media ad inventory access.
Public Relations
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Marketing
Why marketing is even more important during a recession
Despite economic headwinds, do not stop marketing during a recession, writes Bowery Boost’s Fulya Uygun, who offers steps brands can take to ensure their long-term success.
Brands & Campaigns
How the NIL market is shaping up for brands, athletes
Brands and athletes are still learning what makes a good NIL deal.
Digital Technology
4 ways blockchain technology is transforming marketing
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Digital Technology
Understanding the metaverse by studying developers
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Marketing
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Marketing
Would a TikTok Music app disrupt music streaming?
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Social Media
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Marketing
How to Talk to Your Audience: The right message to the right people at the right time
The way you talk to your audience can make or break a sale. We know that different audiences benefit from different messaging strategies but knowing how to position those messages to the proper audience can be tough. We are here to help you
Marketing
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Digital Technology
Virtual worlds give consumers a place to belong
Consumers feel more included, accepted in the metaverse, report finds.
Digital Technology
Digital marketing skills are in demand
Digital marketers and their related skillsets are among top trending skills in the US.
Marketing
Customer service teams are a brand’s best ambassadors
Ruby’s Patti Crume explores how customer service teams can serve as brand ambassadors to embody your brand and build customer loyalty.
Marketing
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Digital Technology
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Digital Technology
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Social Media
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Marketing
Kantar: Southeast Asia winners reveal what makes digital ads effective
Five creative themes can be found in the winning digital advertising campaigns honored recently by Kantar for the Southeast Asia market.
Brands & Campaigns
Why personalization is more important than ever for brands
Personalization is the key to consumers' hearts. Twillo research shows 62% of consumers say brands will lose their loyalty for not delivering personalized experiences,
Digital Technology
How Douyin (TikTok in China) is emphasizing e-commerce
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Social Media
Social marketing: How to reach your audience
Marketers should shape their social strategies based on what generation they are trying to reach.
Digital Technology
Mobile data privacy concerns mount for marketers
Mobile data privacy concerns take center stage in wake of Roe decision.
Brands & Campaigns
How brands are marking Title IX turning 50
Brands are embracing the 50th anniversary of Title 50 by working to advance equality for women in sports and beyond.
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Digital Technology
Do interest-based ads present a privacy problem?
DAAP issues warning to interest-based advertisers.
Brands & Campaigns
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
Marketing
How marketing agencies are marking Juneteenth
While many ad agencies are giving employees the day off for the federal Juneteenth National Independence Day holiday, here’s a look at the action some are taking.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Digital Technology
How does emerging tech fit into marketers’ budgets?
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Digital Technology
How to get started creating your company’s martech plan
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Infrastructure
NAR selects SmartBrief as digital publishing partner
The National Association of REALTORS® has chosen SmartBrief as its new publishing partner in the production and distribution of Navigate With NAR Daily News...
Social Media
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers?