Marketing
AR meets billboards: 2023 trends in OOH advertising
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Marketing
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Marketing
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Marketing
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Marketing
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Marketing
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Marketing
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Digital Technology
Personalization has changed the face of ecommerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an ecommerce personalization strategy.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Marketing
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Sponsored
The Gift of Influence, A Powerful Path to Lead: A Q&A with author Tommy Spaulding
This post is sponsored by Penguin Random House Every interaction one has is an opportunity to make a positive impact. If you knew that...
Marketing
Nonprofits’ purpose in purpose-driven marketing
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
Marketing
Marketing agencies are talking mental health, but what are we doing about it?
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
Digital Technology
Competition sucks … but it does make us better
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Marketing
Thinking of jumping in on that trending topic?
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Marketing
Why communication professionals should partner with a local school
Here's how marketing communications pros can help give students a leg-up on the job market and real-world experience by connecting with their local universities and colleges.
Marketing
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Marketing
Marketing experts share their 2023 trends
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Digital Technology
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Marketing
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Sponsored
Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketing
4 ways to become a creative problem-solver
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
Marketing
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Marketing
How to build better relationships with influencers
Influencer marketing has evolved. What marketers need to know to shape strategy.
Marketing
Brands experiment with audio ad interactivity
How audio is helping marketers turn audience heads.