PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
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PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
Amazon is the giant that sets the bar higher and higher for retailers. But what is the Amazon retail end game? Is there a clear vision?
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered on human connections.
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
The growth of e-commerce is making returns a massive problem for retailers. They need a strategic plan to curb it.
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.
The creator economy is growing, and so are advertising opportunities within it.
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.
Dove's latest campaign focuses on self esteem and social media, issues that align with the brand's values.
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Brand consistency is essential as content marketing becomes a more common tactic.
Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
Snap's ad sales saw a dip in Q1 due to a host of factors, including a shift in Apple's rules around how apps can track users.
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
In an era of Zoom calls and casual TikTok videos, your video content marketing doesn't have to be polished.
From Macy's to Kohl's to Saks Fifth Avenue, department stores have long been a stalwart of retail. But what's next? It depends on who you ask.
For effective word-of-mouth marketing, brands need to consider the "primal branding" model.
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.