Inflation is making purchases stressful, survey finds
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
In mobile games, it’s a race for the best brand IP
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Survey: Market research grows as browser cookies fade
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Metaverse, social commerce — What’s next in digital retail?
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
In-person events are back. What do marketers think about it?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.