In-person events are back. What do marketers think about it?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
7 powerful digital marketing strategies for your small business
Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.
DOCSIS 4.0: The devil is in the deployment details
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
Understanding the influence of heritage on Black consumers
Numerator’s Amanda Schoenbauer details findings from her firm’s study on Black consumers, and how their heritage influences their shopping.
Fewer people, more ROI: Why smaller, hybrid events are best
Splash CEO Eric Holmen details why hybrid events using today’s event technology coupled with smaller in-person components provide the best ROI and event outcomes.
How to implement effective DEI marketing strategies
Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
To reach Hispanic consumers, marketing nuance is key
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.
Backstage passes and custom shoes: Taking NFTs beyond auctions
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Commentary: Why the ICCO World PR Report is a wake-up call
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Video measurement must evolve with changing privacy regulations
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
TikTok? Pinterest? How to choose the right social platform
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
Benefits and pitfalls of thought leadership
Thought leadership is a powerful way to cement your reputation as an expert and a trustworthy influencer. These strategies can give your business that competitive edge needed to stay top-of-mind with consumers, generate sales leads and close deals.
3 challenges to overcome with self-serve digital conversion tools
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
What writing 4,700 microstories taught me about marketing
Author and content marketing writer Jesse Stanchak offers four marketing lessons he learned from writing nearly 5,000 microstories on Twitter.
Extended deadlines or not, it’s time to move on from cookies
No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”
Why marketing’s age-old sexism problem is easy to fix
Though today’s marketing still has a sexist issue, Sway Group’s Danielle Wiley offers an easy solution to fix it: Influencer marketing. And, here’s how.
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
Why influencers are the secret sauce to successful social commerce
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
Creating the most effective OOH ads for the holiday season
AdQuick’s Matthew O’conner provides three tips for successful OOH ad campaigns as we head into the 2021 holiday season.
5 easy changes Google could make to be less monopolistic
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
Opinion: Why Biden’s “gig economy” policy needs a rethink
Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.