Marketing
Mine your Zoom calls for video marketing
In an era of Zoom calls and casual TikTok videos, your video content marketing doesn't have to be polished.
Marketing
Marketing
Department stores find their way in a new era
From Macy's to Kohl's to Saks Fifth Avenue, department stores have long been a stalwart of retail. But what's next? It depends on who you ask.
Marketing
Brand enthusiasts back beliefs, not products
For effective word-of-mouth marketing, brands need to consider the "primal branding" model.
Marketing
In-person events are back. What do marketers think about it?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Marketing
With all eyes on digital, think out of home
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
Social Media
A guide to TikTok marketing strategy
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
Digital Technology
How to boost your brand awareness online
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Marketing
7 powerful digital marketing strategies for your small business
Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.
Sponsored
DOCSIS 4.0: The devil is in the deployment details
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
Marketing
Understanding the influence of heritage on Black consumers
Numerator’s Amanda Schoenbauer details findings from her firm’s study on Black consumers, and how their heritage influences their shopping.
Social Media
What’s next for social commerce?
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
Marketing
Brand voice: 3 steps to success
What's your brand's voice? Do you know? Discover three ways to develop your brand's voice.
Marketing
Fewer people, more ROI: Why smaller, hybrid events are best
Splash CEO Eric Holmen details why hybrid events using today’s event technology coupled with smaller in-person components provide the best ROI and event outcomes.
Marketing
How to implement effective DEI marketing strategies
Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?
Digital Technology
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Marketing
3 HR strategies for 2022 to help you grow talent
Here are three HR strategies from Digital Turnbine that has enabled it to withstand changes amidst the Great Resignation.
Marketing
To reach Hispanic consumers, marketing nuance is key
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.
Marketing
Why conversational marketing works
Marketers are looking for more ways to reach customers today that facilitate engagement, conversation and a more meaningful connection rather than simply relying on one-way messaging.
Digital Technology
Backstage passes and custom shoes: Taking NFTs beyond auctions
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Digital Technology
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Marketing
Hybrid events: A marketer’s best practices guide
Hybrid events are here to stay and Ambreen Ali offers five tips to help marketers engage both virtual and in-person audiences.
Public Relations
Commentary: Why the ICCO World PR Report is a wake-up call
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Digital Technology
Video measurement must evolve with changing privacy regulations
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Marketing
People are not spoils of war
Lupine Creative CEO Kate Wolff says the time of seeing advertising agency employees just as “talent” or a “commodity” are over. To build healthy employee cultures, “we need more empathy, transparency, and authentic curiosity.”
Digital Technology
How Google algorithm updates impact your SEO
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
Digital Technology
How to launch a video marketing plan
Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.
Digital Technology
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
Social Media
TikTok? Pinterest? How to choose the right social platform
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
Marketing Strategy
Benefits and pitfalls of thought leadership
Thought leadership is a powerful way to cement your reputation as an expert and a trustworthy influencer. These strategies can give your business that competitive edge needed to stay top-of-mind with consumers, generate sales leads and close deals.
Digital Technology
3 challenges to overcome with self-serve digital conversion tools
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Digital Technology
Is Facebook too big to fail?
Lotame’s Mike Woosley examines the effect Facebook’s October 2021 outage and answers the question: Is Facebook too big to fail?
Marketing Strategy
What writing 4,700 microstories taught me about marketing
Author and content marketing writer Jesse Stanchak offers four marketing lessons he learned from writing nearly 5,000 microstories on Twitter.
Digital Technology
Extended deadlines or not, it’s time to move on from cookies
No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”
Brands & Campaigns
How a DEI commitment can innovate your marketing
An ethnically and culturally diverse marketing campaign starts with an inclusive creative brief, writes Rikki Roehrich, who offers steps on how to ensure your next campaign incorporates a DEI mindset.
Marketing Strategy
Why marketing’s age-old sexism problem is easy to fix
Though today’s marketing still has a sexist issue, Sway Group’s Danielle Wiley offers an easy solution to fix it: Influencer marketing. And, here’s how.
Social Media
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
Social Media
Why influencers are the secret sauce to successful social commerce
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
Marketing Strategy
It’s not business, it’s personal.
Emmanuel Probst looks at how brands can deliver long-term satisfaction that’s built around consumer anticipation for their product and create positive memories post-purchase.
Marketing Strategy
Creating the most effective OOH ads for the holiday season
AdQuick’s Matthew O’conner provides three tips for successful OOH ad campaigns as we head into the 2021 holiday season.
Digital Technology
3 secrets to NFT marketing success
Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.
Digital Technology
5 easy changes Google could make to be less monopolistic
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
Marketing Strategy
Opinion: Why Biden’s “gig economy” policy needs a rethink
Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.