Career advice from 7 marketing leaders
We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
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We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
Amazon is the giant that sets the bar higher and higher for retailers. But what is the Amazon retail end game? Is there a clear vision?
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered on human connections.
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
The growth of e-commerce is making returns a massive problem for retailers. They need a strategic plan to curb it.
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.
The creator economy is growing, and so are advertising opportunities within it.
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.
Dove's latest campaign focuses on self esteem and social media, issues that align with the brand's values.
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Brand consistency is essential as content marketing becomes a more common tactic.
Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
Snap's ad sales saw a dip in Q1 due to a host of factors, including a shift in Apple's rules around how apps can track users.
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
In an era of Zoom calls and casual TikTok videos, your video content marketing doesn't have to be polished.
From Macy's to Kohl's to Saks Fifth Avenue, department stores have long been a stalwart of retail. But what's next? It depends on who you ask.
For effective word-of-mouth marketing, brands need to consider the "primal branding" model.
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
Numerator’s Amanda Schoenbauer details findings from her firm’s study on Black consumers, and how their heritage influences their shopping.
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
What's your brand's voice? Do you know? Discover three ways to develop your brand's voice.
Splash CEO Eric Holmen details why hybrid events using today’s event technology coupled with smaller in-person components provide the best ROI and event outcomes.
Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?