The labor market is tight, and retailers are feeling the squeeze when it comes to hiring workers. From TikTok's Resumes platform, to tuition reimbursement, to flexible work programs, find out how retailers are preparing for the future of work.
Many marketers are optimistic about the prospects of once again attending in-person events, and yet, many others still plan to stick with virtual conferences and shows. So what does the future hold for events?
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?
Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.
As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.
SmartBrief’s Kelly Bragg offers key takeaways from the 2021 American Society of Association Executive’s annual conference, which dealt with how COVID-19 has affected advocacy efforts and global partnerships, communication skills and other topics.
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
Sarah Evans of Sevans Digital PR writes about why voice localization is vital in international marketing and how you can ensure your next campaign sounds right. Evans also offers four ideas to improve your customers’ content experience.
With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.
Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.
The Glew’s Dylan Duke goes over not only why you should be making more of your influencer marketing strategy but also how. Using these three actionable tips, brand can make better use of influencer marketing for greater success and ROI.
There are always the go-to marketing hacks that professionals tend to preach, but, although they are useful in helping businesses grow, there are other tips that aren’t always shared that can boost your brand’s reputation. Here are four of them.
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”