Marketing
Reinventing Retail – The View from Optoro
Optoro's Larisa Summers discusses retail changes spurred by the pandemic and building brand loyalty.
Marketing
Marketing
Reinventing Retail – The View from IDC
Leslie Hand of IDC Retail and Financial Insights looks forward to what retailers should focus on in 2021.
Marketing
Reinventing Retail – The View from Qlik
Qlik's Poornima Ramaswamy talks about how this year changed the game for retailers and how data and analytics can help them succeed now and in the future.
Digital Technology
Here’s why SEO must be your organization’s marketing integration tool
Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.
Marketing Strategy
Your brand is probably missing out on the true value of influencers
Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”
Media
The only email marketing checklist you need
Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.
Digital Technology
Opinion: 3 Ways audio OOH can generate revenue
Vibenomics' Paul Brenner makes the case for audio out-of-home media, noting that it's "a natural extension of other forms of audio."
Marketing Strategy
2020 may be “tipping point” for brand purpose cultures
Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.
Marketing Strategy
Can brands bring more racial equity to America’s national pastime?
Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.
Sponsored
Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.
Marketing Strategy
B2B content marketing tactics to increase your content ROI: Part 2
Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.
Marketing Strategy
B2B content marketing tactics to increase your content ROI: Part 1
Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.
Marketing
Association marketing strategies must adapt during COVID
Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.
Sponsored
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.
Brands & Campaigns
How luxury brands use celebrity influencers to attract Chinese millennials
Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
Digital Technology
The Best Cybersecurity Certifications You Can Take Right Now
Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.
Marketing Strategy
Developing the right brand voice and brand tone
Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.
Marketing Strategy
How to optimize your visual content marketing strategy
Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.
Marketing Strategy
COVID-19 changed consumer behavior and marketing strategy
Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.
Marketing Strategy
Marketing during COVID-19: Doing nothing is not an option
Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.
Sponsored
eBay Advertising survey: COVID’s online shopping boost likely to continue through holidays
Nearly two-thirds of eBay shoppers will spend the same or more on holiday shopping this year. Learn more about this, and how the pandemic-driven shift to online shopping will come into play during the holidays, when consumers will start shopping and more.
Marketing
Report: Digital marketing agencies during COVID-19
An Uplers survey of digital agencies around the world looks at how the industry has pivoted and adjusted during the coronavirus pandemic – and points to a desire for outsourcing to try to be flexible for market conditions.
Marketing Strategy
Higher education marketing strategy during the pandemic
Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.
Marketing Strategy
How to think about content creation and personal branding
Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.
Brands & Campaigns
Digital CX: How brands can win the new normal and beyond
Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.
Marketing Strategy
What SMBs can learn about content marketing from Tiger King
ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.
Social Media
The future of e-commerce is social media
Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.
Marketing Strategy
How the work-from-home trend became a marketing opportunity
With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.
Marketing Strategy
How to rebrand a company and find your true brand identity
Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.
Digital Technology
Real solutions for cookieless targeting
Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.
Marketing Strategy
As pandemic quarantines lift, brand marketing cannot maintain status quo
MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.
Digital Technology
The top cybersecurity news sources you should be reading
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
Marketing Strategy
How to achieve brand safety in digital advertising
SmartBrief discusses the importance of brand safety through native advertising.
Digital Technology
Voice assistants grow in importance as businesses reopen
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Digital Technology
How to defend against a ransomware attack
Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.
Brands & Campaigns
3 things influencers want brands to know
Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.
Marketing Strategy
5 new trends in digital marketing you might have overlooked
Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.
Marketing Strategy
Omnichannel marketing in the new digital age
Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.
Marketing Strategy
Marketing during coronavirus: Psychologists can help
RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.
Marketing Strategy
Video marketing is the future of content marketing
Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.
Marketing Strategy
Marketing agencies: How to get to the other side of crisis
Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.
Sponsored
Q&A: eBay Advertising exec on real intent, cookies and new tech
In this interview, eBay exec Scott Kelliher sits down to talk about the importance of first-party data, defining true intent, the challenges of audience targeting, a cookie-less future and where eBay Advertising's new technology fits in.