Marketing
What marketers can learn from America’s most-loved brands
Passion, trust and customer satisfaction are the cornerstones of brand love. Talkwaker and Hootsuite offer takeaways from the 10 most-loved brands in the US.
Marketing
Digital Technology
What travel and hospitality brands need to know before a critical vacation season
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Marketing
CPMs: A how-to guide for marketers
Understanding CPM can yield positive returns on your marketing investments.
Marketing
Gift card branding offers a marketing opportunity
Vericast’s Josh Hatcher talks gift card design and branding.
Brands & Campaigns
Seventh Generation, TOMS top purposeful brands index
Google, GE, Toyota and Pfizer among companies entering the top 20 for the first time.
Marketing
3 content marketing trends for marketers to watch
Marketers can deliver results by focusing on social media, strategy and community connections.
Communication
We’ve returned to in-person events. Here’s what we’re learning
Our team recently attended the ASAE 2022 Marketing, Membership & Communications Conference, which provided unique insights into the association world.
Brands & Campaigns
Travel marketing takes flight again
Marketers and brands are flocking back to the travel sector.
Marketing
Retail marketers adapt to our new normal
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Brands & Campaigns
Sprite and M&M’s: How brands connect through music
Sprite and M&M’s are among brands collaborating with music artists.
Digital Technology
Marketing automation to close in on $4.7B globally by 2028
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Marketing
What makes podcast ads good?
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Marketing
Pay inequity is a problem in the influencer market
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
Marketing
Going green becomes mainstream for brands
How purpose-driven brands can connect with consumers.
Marketing
The power of small moments for brands on social media
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
Brands & Campaigns
Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
Marketing
Gartner: Marketing budgets up, focused on hybrid channels
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Marketing Strategy
Q&A: Pantheon’s CMO on data-driven marketing
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
Social Media
Social platforms unite in anti-drug effort
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Marketing
Wedding travel spurs excitement, anxiety
As consumers travel for this busy wedding season, many of them are looking for deals.
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Digital Technology
3 reasons podcast advertising is taking off
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Event marketing in the Zoom era
Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.
Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Brands & Campaigns
Rockstar treads carefully in Hispanic ad campaign
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Marketing Strategy
Q&A: Career advice from Optimizely’s CMO
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
Marketing Strategy
Podcasts are growing, even as Facebook draws back
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Marketing
Inflation is making purchases stressful, survey finds
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
Marketing
Career advice from 7 marketing leaders
We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
Marketing
What is the Amazon retail game plan?
Amazon is the giant that sets the bar higher and higher for retailers. But what is the Amazon retail end game? Is there a clear vision?
Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Marketing
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered on human connections.