Marketing

Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?

Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.

SmartBrief’s Kelly Bragg offers key takeaways from the 2021 American Society of Association Executive’s annual conference, which dealt with how COVID-19 has affected advocacy efforts and global partnerships, communication skills and other topics.

As livestreamed shopping continues to grow in China and starts to take root in America, there are many considerations for brands as they choose products to promote and influencers to work with.

While data-driving marketing has become important as technology has advanced, Do Supply’s Hanna Marcus cautions that empathetic marketing always "will stand the test of time."

Sarah Evans of Sevans Digital PR writes about why voice localization is vital in international marketing and how you can ensure your next campaign sounds right. Evans also offers four ideas to improve your customers’ content experience.

May Habib, co-founder of Writer, an AI writing assistant tool, lists 20 buzzwords that every writer should remove from their vocabulary immediately.

With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.

Advertising industry veteran Ron Owens says the industry’s diversity must echo that of American consumers it’s trying to reach, calling DEI “an economic necessity.”

SmartBrief’s Kelly Bragg and Sara Brigagliano detail four takeaways from the recent ASAE’s Marketing Membership and Communications Conference: creativity, experimentation, inclusivity and grace.

Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.

Nancy Marshall uses inspiration from Maya Angelou to talk about the importance of empathy and how that can empower your brand ambassadors -- and grow your business.

The Glew’s Dylan Duke goes over not only why you should be making more of your influencer marketing strategy but also how. Using these three actionable tips, brand can make better use of influencer marketing for greater success and ROI.

Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.

There are always the go-to marketing hacks that professionals tend to preach, but, although they are useful in helping businesses grow, there are other tips that aren’t always shared that can boost your brand’s reputation. Here are four of them.

Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.

Semcasting CEO Ray Kingman looks at how employee-based targeting can help B2B marketers fill the top of their sales funnel with qualified prospects to dramatically improve the quality and scale of engagement.