Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
Pushed to reinvent, retailers rethink collaborations
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?
How retailers can pivot their brand identities and adopt brand values
Consumers tend to gravitate toward brands that are authentic with their brand identities and values.
Life after cookies: Retailers test 4 targeting alternatives
Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.
5 ways to write effective user-friendly product descriptions
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Shopify vs. Amazon: What’s the best way forward for DTC e-commerce?
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
How to maximize marketing ROI with content creators
Zo Asmail raised $165,000 for a nonprofit with eight TikTok content creators. Learn how to launch a successful campaign of your own while maximizing your ROI on creator fees.
Opinion: Verification must evolve to power media performance
DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”
What the Google cookie delay means for the ad industry
Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.
It’s time for contextual to get creative and adaptive to level up
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
Changing media landscape brings new opportunities for brand magnification
VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.
How the death of cookies will spur a digital creativity renaissance
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Think of your business online as a “general store”
Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.
Make a splash with unexpected OOH summer campaigns
AdQuick’s Matthew O’Connor details three eye-catching ways to get noticed this summer through out-of-home advertising.
Why CTV is a key answer in a cookieless future
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
Why empathy is still crucial for successful marketing
While data-driving marketing has become important as technology has advanced, Do Supply’s Hanna Marcus cautions that empathetic marketing always "will stand the test of time."
How your multilingual marketing can strike the right tone
Sarah Evans of Sevans Digital PR writes about why voice localization is vital in international marketing and how you can ensure your next campaign sounds right. Evans also offers four ideas to improve your customers’ content experience.
A new creative renaissance
With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.
Digital accessibility survey reveals misunderstandings
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
Ad industry success and future depend on diversity
Advertising industry veteran Ron Owens says the industry’s diversity must echo that of American consumers it’s trying to reach, calling DEI “an economic necessity.”
5 benefits of outsourcing your digital marketing
Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.
Maya Angelou is right: Branding is how people feel about you
Nancy Marshall uses inspiration from Maya Angelou to talk about the importance of empathy and how that can empower your brand ambassadors -- and grow your business.
Why and how to expand your influencer marketing strategy beyond the usual
The Glew’s Dylan Duke goes over not only why you should be making more of your influencer marketing strategy but also how. Using these three actionable tips, brand can make better use of influencer marketing for greater success and ROI.
How our favorite ‘90s brands made modern comebacks
Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.
Enhance your brand with these 4 marketing hacks
There are always the go-to marketing hacks that professionals tend to preach, but, although they are useful in helping businesses grow, there are other tips that aren’t always shared that can boost your brand’s reputation. Here are four of them.
New decade, new rules: Why marketers must rethink everything after privacy
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”
5 reasons why content marketing is essential in 2021
Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.
Movement: A CEO’s secret weapon for cultural transformation
StrawberryFrog’s Scott Goodson and Chip Walker, co-authors of “Activate Brand Purpose,” detail what it takes for an organziation to create a successful culture-change movement.
Democratizing digital marketing for brick-and-mortar and franchise businesses
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Employee-based targeting: The next big thing in B2B
Semcasting CEO Ray Kingman looks at how employee-based targeting can help B2B marketers fill the top of their sales funnel with qualified prospects to dramatically improve the quality and scale of engagement.
Social commerce emerges as the new capital for brands to reach customers
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.