Full-funnel marketing in the age of mobile
AdColony’s Jean Ortiz-Luis reveals study results that apps are gaining ground on websites as a way to reach consumers as part of a full-funnel marketing approach.
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AdColony’s Jean Ortiz-Luis reveals study results that apps are gaining ground on websites as a way to reach consumers as part of a full-funnel marketing approach.
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?
Consumers tend to gravitate toward brands that are authentic with their brand identities and values.
Emerald-Jane (EJ) Hunter of myWHY agency explains three mistakes commonly made in a company’s diversity and inclusion marketing efforts -- and how to fix them.
Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.
As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
SmartBrief’s Kelly Bragg offers key takeaways from the 2021 American Society of Association Executive’s annual conference, which dealt with how COVID-19 has affected advocacy efforts and global partnerships, communication skills and other topics.
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Innovid CMO Stephanie Geno reflects on the DEI advancements made in the past year and offers four ways the adtech industry can continue to advance inclusion from within.
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
Zo Asmail raised $165,000 for a nonprofit with eight TikTok content creators. Learn how to launch a successful campaign of your own while maximizing your ROI on creator fees.
As livestreamed shopping continues to grow in China and starts to take root in America, there are many considerations for brands as they choose products to promote and influencers to work with.
DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”
Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Sarah Evans talks about the lack of trust marketers have -- and how a marketing tech stack and rebuild that trust and what it should include.
Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.
AdQuick’s Matthew O’Connor details three eye-catching ways to get noticed this summer through out-of-home advertising.
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
While data-driving marketing has become important as technology has advanced, Do Supply’s Hanna Marcus cautions that empathetic marketing always "will stand the test of time."
Sarah Evans of Sevans Digital PR writes about why voice localization is vital in international marketing and how you can ensure your next campaign sounds right. Evans also offers four ideas to improve your customers’ content experience.
May Habib, co-founder of Writer, an AI writing assistant tool, lists 20 buzzwords that every writer should remove from their vocabulary immediately.
With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
Advertising industry veteran Ron Owens says the industry’s diversity must echo that of American consumers it’s trying to reach, calling DEI “an economic necessity.”
SmartBrief’s Kelly Bragg and Sara Brigagliano detail four takeaways from the recent ASAE’s Marketing Membership and Communications Conference: creativity, experimentation, inclusivity and grace.
Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.
Some of the biggest advertising agencies gathered at Best of the West to discuss how they’re dealing with changing consumer media habits, technology trends and privacy laws.
Nancy Marshall uses inspiration from Maya Angelou to talk about the importance of empathy and how that can empower your brand ambassadors -- and grow your business.
The Glew’s Dylan Duke goes over not only why you should be making more of your influencer marketing strategy but also how. Using these three actionable tips, brand can make better use of influencer marketing for greater success and ROI.
Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.
There are always the go-to marketing hacks that professionals tend to preach, but, although they are useful in helping businesses grow, there are other tips that aren’t always shared that can boost your brand’s reputation. Here are four of them.
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”
Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.
StrawberryFrog’s Scott Goodson and Chip Walker, co-authors of “Activate Brand Purpose,” detail what it takes for an organziation to create a successful culture-change movement.
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Semcasting CEO Ray Kingman looks at how employee-based targeting can help B2B marketers fill the top of their sales funnel with qualified prospects to dramatically improve the quality and scale of engagement.
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.