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A days-long malware attack this month targeting servers used by search giant Yahoo underscores the unique security challenges that continue to face companies transitioning...
Google uses more than 200 factors to determine how high your website should rank in search-engine results. What are the factors, and which are...
Pinterest’s popularity is growing faster than any other major social network, especially with women. According to a new report from Pew Research, the social...
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
Successfully running a small business is challenging. It requires perseverance, resolve and the ability to oversee multiple projects at once. With so many extraneous...
With the Olympics taking place this month, everyone is going to be thinking about going for the gold. Ever wonder whether your marketing is...
Sales is the nucleus to every business, and sales models these days are undergoing a tidal wave of change. Buzz words like social sales,...
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and...
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
We’re two months into 2014, and there’s been no shortage of excitement: Facebook made a $19 billion acquisition, journalists at Sochi flocked to Twitter...
SmartBrief on Social Media, the daily snapshot of social media news and insights, relaunched today as SmartBrief on Social Business. This new focus reflects...
During the most recent Weight Watchers earnings call, Nick Hotchkin, CFO, reported that total company revenues declined 11% in Q4. The company shares dropped...
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
This is Part 1 of a three-part series. My name is James Scherer and I live in Vancouver, British Columbia. I work for Wishpond...
Across business categories, we’ve all heard that referrals are the best source of new business for your brand. We agree that what existing customers...
One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple...
Though the Internet allowed us to consume information at the speed of light before Twitter, it wasn’t until the service launched that a societal...
Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners...
Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking...
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s technology...
(Brad Wang/Getty) The infamous remark from New York Times columnist Claire Cain Miller, that Google’s much maligned social network is like a “ghost town,”...
Every day, businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your...
Onsite and offsite SEO are incredibly important components to improving your website’s ability to organically rank on search engines. Onsite SEO uses keywords to...
The decline in organic reach for brand pages on Facebook is nothing new, but brands must be prepared for organic reach to decline further...
Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper...
Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of...
The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference a...
Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past...
“Video is exploding.” That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment...
There is no secret ingredient for successful content strategy, but there is a tried and true recipe. To create brand authority, increase conversion and...
A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving...
In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message,...
As we approach the holiday season, brands will be competing for the attention of customers and every single interaction will be crucial. So what...
The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos...
Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social. This research was conducted with...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
As an early believer in the potential of social media for business-to-business brands, SAP is one of the most advanced companies in the space....
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of...