Social Media
Live from #IFA: How franchises can put social media to work
Social media, like other aspects of business, has a twist in the franchise world, according to Ford Saeks, president and CEO of Prime Concepts...
Marketing
Social Media
Live from #IFA: A checklist for franchises getting started with social media
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise...
Social Media
What Egypt’s revolution tells us about the nature of social media
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP...
Social Media
Wool.labs health care panelists see pros, cons to social media
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs...
Social Media
Are search and social media really adversaries?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at...
Social Media
10 tips for social media introverts
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to...
Social Media
Live from #SXSW: Do we need a social media bill of rights?
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
Live from #SXSW: 6 ways to avoid a social media catastrophe
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
Mobile giving: Where does social media fit in?
The earthquake and tsunami that hit Japan last week is once again proving the mobile phone has become a viable tool in raising funds...
Social Media
From #SXSW: The ins and outs of integrating social media within your company
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
From #SXSW: How social media could affect the future of shipping
This post is by Stephen J. Easley, vice president for government affairs and general counsel at F2 Technologies. At the South By Southwest Interactive...
Social Media
From #SXSW: 5 new corporate rules for avoiding social media legal woes
This post is by Stephen Easley, vice president for government affairs and general counsel of F2 Technologies, a wireless data technology company. He is...
Social Media
Live from #SABEW11: 3 ways social media is changing journalism
A Pulitzer prize for investigative tweeting may not be that far-fetched, said Southern Methodist University journalism professor Jake Batsell, at the 2011 Society of...
Social Media
From #SXSW: 4 emotional strategies for getting your company to embrace social media
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms...
Social Media
A look at social media costs and returns with Erik Qualman
Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” I interviewed Qualman to learn more...
Social Media
From #SXSW: 5 challenges for social media marketers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
Social Media
How to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed...
Social Media
Discovery’s Gayle Weiswasser shares social-strategy secrets
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice...
Social Media
To be an effective social media marketer, try being a little more like Paul Revere
Paying homage to Revolutionary War hero Paul Revere, Stephen Moegling, Franklin Street Marketing senior vice president of client services, says that today’s health care...
Social Media
Technology and social media will put health care in the patient’s hands
With the rise of social media, patients are more informed than ever before and coupling that with the federal government’s push for electronic medical...
Social Media
6 tips for avoiding social media failure
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to...
Social Media
How Delta connected the dots between social media and customer service
The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service...
Social Media
How to blend mobile marketing with social media
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors,...
Social Media
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy...
Social Media
How ConAgra uses social media to manage its consumer brands
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented...
Social Media
How Century 21 makes social media hit home
Bev Thorne, chief marketing officer at Century 21 Real Estate, shared her company’s social media strategy with SmartBrief editor Jesse Stanchak at this year’s...
Social Media
Are you ready for the second wave of social media?
When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook...
Social Media
How USA TODAY balances journalistic values with its social media policy
Michelle Kessler, social media editor for USA TODAY, spoke with SmartBrief editor Jesse Stanchak at BlogWell, which was presented early May by SocialMedia.org in...
Social Media
Why video is valuable to Discovery’s social media strategy
On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at...
Social Media
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York...
Social Media
How Whole Foods Market uses social media to keep its marketing fresh
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated...
Social Media
Creating a virtuous circle with search and social media: a Q-and-A with GroupM Search CEO Chris Copeland
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Social Media
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Social Media
Q-and-A: Using social media to make connections in your career
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with...
Social Media
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems...
Social Media
Social media to die for: Preparing for a zombie apocalypse
This post was written by Troy Janisch, with art from Mark Anderson. Both contributors have two decades of digital-marketing experience and lead social media...
Social Media
Social is dead — long live social: How to be ready for the next phase of engagement
“Social,” as a buzzword, is dead, said Mark Sabec, product marketing manager at YouTube and one of the keynote speakers at this week’s Digital...
Social Media
How to grow your e-mail and SMS subscriber lists using social media
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile...
Social Media
Do consumers turn to social media to make tech-accessory buying decisions?
Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis...
Social Media
Did Yelp benefit from social media hype surrounding its IPO? Find out in “Future of Engagement”!
You’d have more money than Yelp’s made in eight years if you picked up a penny off the sidewalk. Yet you wouldn’t get a...
Social Media
Live from #SXSW: 3 keys to getting social media and your legal team to work together
There’s a vast gulf that often separates social media teams and their lawyers — but there are ways to overcome it, said Rich Pesce,...
Social Media
From #SXSW: Why IP law still matters in a social media age
At a recent South by Southwest Interactive Festival panel, intellectual property experts Chip Stewart, a Texas Christian University professor; Kathleen Olson, a Lehigh University...