Brands & Campaigns
Social loyalty programs pay off for retailers
The squeeze is on. Consumer spending has been slow to recover with the economy, and, as a result, the size of the retail pie...
Marketing
Brands & Campaigns
Building a social media presence for CEOs
Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g.,...
Marketing Strategy
Breaking down data silos with consumer data profiles
As marketers, we gather an abundance of data from digital interactions every day. A “like” on Facebook, a “retweet” on Twitter, a click-through on...
Marketing
Why millennials will report to Gen Z
“Do what you love, and the money will follow” is seductive advice, especially when wealth is scarce and jobs are few. The millennial generation...
Brands & Campaigns
4 ways to excel in thought leadership
You’re an entrepreneur, you’ve got great ideas, and business is booming. So why not be recognized as a thought leader in your industry? After...
Social Media
How to align your social strategy with the rise of private sharing
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into...
Digital Technology
4A’s Transformation 2015: Putting creativity and technology together to reach mobile consumers
Now is what’s next. That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the...
Digital Technology
Tracking the evolution of content publishing at #SXSW
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest. Although all tend...
Social Media
How social media fits into the content marketing workflow
Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure...
Brands & Campaigns
Small brands are becoming the new heroes of search marketing
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services. Recognized...
Brands & Campaigns
MMA Forum New York speaker preview
Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and...
Brands & Campaigns
3 signs your small business is ready for Snapchat
If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing...
Marketing Strategy
What you need to know to host a Twitter Chat
There’s no doubt that marketers understand the importance of daily social media engagement, but few utilize Twitter Chats as a way to engage with...
Brands & Campaigns
Andy’s Answers: How Wendy’s embraced digital and social media marketing
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten,...
Digital Technology
Behind Kraft Foods’ data-driven marketing reinvention
Kraft Foods Group faced several marketing challenges in 2010, and wasn’t set up to solve them, said Julie Fleischer, a Kraft executive, in a presentation...
Media
How 2 distributors created a digital tools strategy
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but...
Brands & Campaigns
Andy’s Answers: How REI created a sustainable, user-generated content resource
Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on,...
Marketing
Infographic: Do people really watch the Super Bowl for the ads?
Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game? Crowdtap polled...
Social Media
10 predictions for marketers, the TV industry and the state of social in 2015
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount...
Marketing Strategy
How to create a winning YouTube channel
In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...
Marketing Strategy
2015 priorities for professional services marketers
As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...
Brands & Campaigns
Andy’s Answers: Olive Garden’s 5 steps to turn around their social customer service
About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According...
Brands & Campaigns
Social marketing success begins with a strategy
Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case...
Brands & Campaigns
5 surprising stats about user-generated content
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their...
Social Media
Live From #SXSW: How to get the social media budget you need
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
Will social media iTunes-ify content?
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for....