Marketing

Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.

Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.

MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.

Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.

Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.

Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.

Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.

Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.

Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.

Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.

Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.

Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.