Marketing
3 takeaways from NRF Big Show: A human touch, sustainability and the changing role of tech
Tens of thousands of attendees headed to NYC for NRF's Big Show this year. Read about the three biggest trends from the show.
Marketing
Marketing
From industry giant to rising startup: CPGs make genuine connections between brands and consumers
Executives from P&G and oral care startup Hello Products talked to attendees at Retail's Big Show about how the way they approach advertising and talk to consumers has changed in the era of DTC.
Digital Technology
Human-Centered Design lets carriers unlock the door to the Experience Economy
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
Marketing
2020 digital marketing trends: Emerging tech is no longer considered ’emerging’
Blue Fountain Media’s Brian Byer looks at three key trends for 2020 – AI, voice search and 5G – and why your company must put these on your to-do list, or get left behind.
Digital Technology
2020 Cybersecurity Trends: Industry Poll + Interview
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
Brands & Campaigns
60-second branding
THINKTOPIA’s Patrick Hanlon tells how you can improve your brand in 60 seconds and details the meaning and importance of primal branding.
Marketing Strategy
US retail giants invest in strategic partnerships
Azoya USA’s Franklin Chu explores how Amazon, Kroger and Walmart created strategic partnerships with Chinese companies, and offers three key takeaways to show how other retailers can do the same.
Marketing Strategy
A glimpse into what’s coming in 2020
SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.
Sponsored
How protection services combat retail’s promotional environment and boost sales margins
Retailers' sales margins can suffer in today's highly promotional environment -- especially coming off of the holiday season. Find out how extended warranties and other protection services help combat that promotional environment and boost margins.
Digital Technology
Getting to the how and why of data
MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.
Marketing Strategy
5 Steps to a Crisis Communication Plan
In the age of information, organizations need to be proactive in planning for a crisis and communicating their response. Five steps for PR pros to create a crisis management plan before the inevitable happens.
Digital Technology
Opinion: Brands can bring down walled gardens, but only if they want to
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Digital Technology
Forget digital transformation: Companies must evaluate digital maturity instead
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
Marketing
Marketing, data tips from Pinterest, YouTube, SRAX
Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.
Social Media
How to win with social at live experiences
GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.
Sponsored
Are retailers missing out on protection services opportunities?: 3 misconceptions about product warranties
Shoppers crave more than just merchandise -- they want services like product warranties to complete their purchase journey. Read about the most common misconceptions about warranties and why they’re a natural addition for retail businesses.
Marketing
FAQ: Top Digital Marketing Trends Q4 2019
SmartBrief answers the most frequently asked digital marketing questions from across the internet - Q4 2019 edition.
Digital Technology
Data clean rooms offer new opportunities to data-poor verticals
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
Marketing Strategy
Make the most out of your Q4 budget
Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020
Media
Static vs. Digital OOH: Here is how they stack up
Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.
Sponsored
Q&A: How services, warranties bring the retail customer journey full circle
Retailers are always thinking about the customer journey up until the purchase, but what happens beyond the buy? Cover Genius exec Peter Paine talks about the importance of service offerings and how insurance and warranties complete the customer journey.
Marketing Strategy
The Anatomy of Facebook Audiences: Why Audience Matters
Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.
Digital Technology
Is the static banner’s demise finally near?
InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.
Marketing Strategy
3 things retail brands can learn from China about winning in a competitive market
If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.
Marketing Strategy
Getting ahead in the retail content game: A conversation with a SmartBrief publisher
Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.
Marketing Strategy
Firefox nudges advertisers toward cookie alternative
Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?
Marketing Strategy
Who knew Black Friday online sales were so big in China?
Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.
Digital Technology
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Marketing
Advertising Week report: Viewability alone can’t predict ad effectiveness
At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.
Sponsored
Live from Advertising Week: Measurement solution aims to bridge the gap between linear, OTT
Roku and video marketing platform Innovid have teamed up to launch a new solution that allows marketers to compare linear and OTT data at scale. At Advertising Week in New York, a panel talked about the implications of the new solution.
Marketing
#NRPAConference: How to make your program surveys smarter
Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.
Marketing
What do influencers want in brand relationships?
CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.
Marketing Strategy
3 things you should know before running Facebook ads
Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.
Brands & Campaigns
Influencer marketing trends: Part 3
In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.
Marketing Strategy
How to take your Facebook ads to the next level in one easy step
Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.
Brands & Campaigns
Creating an effective influencer marketing program: Part 2
In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.
Brands & Campaigns
Despite challenges, influencer marketing is here to stay: Part 1
In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.
Sponsored
Advertising Week preview: GM’s CMO on connected TV, personalization, customer experience
Ahead of her upcoming appearance at Advertising Week in New York City, General Motor’s Global Chief Marketing Officer Deborah Wahl sat down to talk about connected TV, personalization, how technology is changing the customer experience and more.
Marketing Strategy
How US retailers in Hong Kong can bounce back from unrest
Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.
Digital Technology
5 Google ranking factors you must consider
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
Sponsored
Q&A: How DTC brands use smart B2B techniques to connect with consumers
As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.
Marketing
What it takes to select and integrate new marketing technology
Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.