Q&A: Antronix helps solves last-mile connectivity as upstream needs expand
Antronix's Joe Palermo discusses broadband as a necessity and how the company's Inverse Fiber Amplifier helps cable operators clear last-mile connectivity hurdles.
The most overlooked marketing asset? Brand ambassadors
Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
How to advocate for a bigger content marketing budget
Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.
How brands are leveraging long-form storytelling
MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.
Why I was wrong about Clubhouse … and you are, too
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.
5 ways marketers can overcome paralysis by complexity
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.
Why influencers don’t trust and promote your brand
Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.
Carve your space in influencer marketing just by being yourself
Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.
How to market to the ethical consumer: 6 effective marketing strategies
Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.
A Modern war of the Titans: How will the digital ad universe be divided?
DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”
Opinion: The pandemic is a test-run for brands to rescue the world
Alto New York’s Genevieve Hoey and Tara Fray make the case for B Corporations and why real change will come from brand activism when big brands take the lead.
It’s a make-or-break holiday season for retailers: Here’s how CTV can help
Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.
10 tips you need to host a successful virtual event
RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.
Shama Hyder talks about how brands can make the most out of livestreaming
Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.
How are influencers and brands treating this holiday season differently?
Bailey Lauerman’s Kathleen Al-Marhoon talks with several influencers about trends they see for the holiday shopping season and what they’re hearing from brands.
A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?
Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.
Here’s why SEO must be your organization’s marketing integration tool
Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.
Your brand is probably missing out on the true value of influencers
Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”
2020 may be “tipping point” for brand purpose cultures
Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.
Can brands bring more racial equity to America’s national pastime?
Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.
Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.
B2B content marketing tactics to increase your content ROI: Part 2
Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.