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Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.
Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.
Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.
Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.
Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.
Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.
Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.
Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.
Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.
Nearly two-thirds of eBay shoppers will spend the same or more on holiday shopping this year. Learn more about this, and how the pandemic-driven shift to online shopping will come into play during the holidays, when consumers will start shopping and more.
An Uplers survey of digital agencies around the world looks at how the industry has pivoted and adjusted during the coronavirus pandemic – and points to a desire for outsourcing to try to be flexible for market conditions.
Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.
Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.
Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.
ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.
Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.
With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.
Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.
Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.
MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
SmartBrief discusses the importance of brand safety through native advertising.
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.
Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.
Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.
Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.
RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.
Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.
Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.
In this interview, eBay exec Scott Kelliher sits down to talk about the importance of first-party data, defining true intent, the challenges of audience targeting, a cookie-less future and where eBay Advertising's new technology fits in.
Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.
Cable broadband providers are navigating a pandemic that is driving demand for bandwidth availability. They must be able to meet that demand cost effectively. Read about the obstacles they face in meeting rising demand, and where 10G fits in the picture.
Influence Central’s Stacy DeBroff shares consumer insights from a recent study on quickserve restaurants, and offers 11 ways QSRs can pivot their marketing to make the most of post-COVID-19 trends.
Digilant’s Raquel Rosenthal offers six steps marketers can start taking to prepare for a cookie-less digital marketing world.
Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.
As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.
Patrick Gentempo uses an excerpt from his “Your Stand Is Your Brand” book to highlight the importance of brand purity.
Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.
A resource for brands to better understand what audiences are gravitating toward amid the coronavirus crisis. Original research by SmartBrief.