Social Media
How to find time for social media: Tips and motivation for getting started and being consistent
Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to...
Marketing
Social Media
How produce suppliers are leveraging social media to add customers
If you are paying attention to marketing and social media, you come to realize there is always a newest and greatest flavor of the...
Social Media
5 ways social media is transforming travel
In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot...
Social Media
Why paid media is essential in social marketing’s next phase
The first phase of social media marketing wasn’t really about marketing at all. It focused on amassing fans, and monitoring and responding to brand...
Social Media
How to use social psychology to boost your business
Henry James once said that the most beautiful words in the English language are “summer afternoon.” Other words long-loved by writers and creatives for...
Social Media
Takeaways from 3 failed introductions of social media ads
Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready...
Social Media
What to expect in 2014: Social media optimization
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
Social Media
7 steps to socializing your customer service
Customer service isn’t just about taking complaints and shooting out replies anymore. Today, brands find themselves moving away from traditional channels for providing resolutions...
Social Media
5½ questions about the value of social media
Buyer behavior in B2B marketing has changed. And social media has made a huge impact. thought to be a modern marketing techniques, but in...
Social Media
Q-and-A: The destructive social media habits you need to stop
David Spark David Spark is the founder of the brand journalism firm Spark Media Solutions. Spark blogs regularly at Spark Minute and you can...
Social Media
Social business is more than businesses using social media
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
Social Media
5 musts to get people on board with social business
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
Social Media
4 ways to add personality to social communication
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy. Let’s do a quick recap: Part 1 introduced...
Social Media
4 ways financial advisers can build a social media strategy
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder...
Social Media
Media companies race to embrace digital marketing
No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you. By reading this...
Social Media
The truth about social reviews
To be a business owner, you’ve got to have thick skin. Sooner or later — and probably sooner — somebody’s going to offer a...
Social Media
3 social video trends to implement in your content marketing
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role...
Social Media
The secret ingredient of social business success
Are you struggling with being a social business? Social media has enabled unprecedented two–way connection opportunities between organizations, their customers and prospects. Today everyone...
Brands & Campaigns
How to cook up a best-selling social media strategy
Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.
Brands & Campaigns
How to be prepared for customer-service disasters
Customer service disasters can strie at any moment. Many companies believe it won’t happen to them. The truth is that you can never know.
Brands & Campaigns
Is the era of the brand mascot over?
Traditional brand mascots are going extinct. Brands must innovate to stay relevant.
Social Media
Is social media customer service bound to fail?
Customer service through social media is ineffective. Here's why.
Brands & Campaigns
Rebranding in the digital era
The fast pace of digital media has had ripple effects on every aspect of marketing, including the company rebrand. Brand Zoo's Phil Battat talks strategy.
Brands & Campaigns
How to pick the right social platform
Social media can be an incredibly useful tool for companies, but usage needs to be regulated and monitored to avoid agitating your customer base.
Brands & Campaigns
Storytelling is the brand marketer’s secret weapon
Brand marketers need to be good storytellers. A good story line can turn a prospect into a customer, and a customer into a loyal follower.
Brands & Campaigns
How to pick the right social media consultant
Look beyond the jargon. Vetting any social media expert who is trying to earn your business is critical to your success.
Brands & Campaigns
3 social audiences you should target
When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the...
Brands & Campaigns
How to use social media to make something real
How do you turn a company into the career destination for job seekers? Show them how your company makes something that they can relate...
Marketing Strategy
Will Periscope marketing take off in 2016?
In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video...
Social Media
10 predictions for marketers, the TV industry, and the state of social in 2016
The start of a new year means a new slate of predictions — we were pretty pleased with how the last 2 years of...
Brands & Campaigns
Developing a 2016 digital content strategy that works
While the saying “content is king” still holds true today, content alone will not translate into results or separate your business from the competition....
Brands & Campaigns
How to create your own lead-generating social marketing quiz
Social media in general has had a large and everlasting impact on the world as a whole — 58% of marketers have stated that...
Brands & Campaigns
Why followers, likes & retweets are worthless
How to provide value on social media.
Brands & Campaigns
How to maximize your e-commerce site’s social media success
Your social media strategy success equals your e-commerce business’ success, which yields a greater sales conversion More brick-and-mortar stores are entering the e-commerce arena...
Brands & Campaigns
Tips to better promote your brand online
Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your...
Brands & Campaigns
Why Content Should be a S-E-R-V-I-C-E
Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the...
Brands & Campaigns
3 reasons to incorporate branded communities into your social business plan
As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the...
Brands & Campaigns
How to build a compelling social media marketing plan
Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking – they may have big...
Brands & Campaigns
Corporations and the digital skills gap: how to attract, retain and train the top digital talent
Ninety percent of companies don’t have employees with the right skills in social media, mobile and data analysis to keep the company competitive in...
Brands & Campaigns
How social media has transformed customer care
Three years ago a gathering of customer service professionals proved to be a dour affair, as these well-meaning folks grappled with the onslaught of...
Social Media
Why social buy buttons will fail for many marketers
With more direct social buying options being added to the social landscape than ever before, there is a great deal of excitement from marketers...