How social media fits into the content marketing workflow
Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure...
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Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure...
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services. Recognized...
Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and...
If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing...
There’s no doubt that marketers understand the importance of daily social media engagement, but few utilize Twitter Chats as a way to engage with...
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten,...
Kraft Foods Group faced several marketing challenges in 2010, and wasn’t set up to solve them, said Julie Fleischer, a Kraft executive, in a presentation...
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but...
Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on,...
Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game? Crowdtap polled...
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount...
In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...
As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...
About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According...
Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case...
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for....