How to find time for social media: Tips and motivation for getting started and being consistent
Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to...
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Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to...
If you are paying attention to marketing and social media, you come to realize there is always a newest and greatest flavor of the...
In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot...
The first phase of social media marketing wasn’t really about marketing at all. It focused on amassing fans, and monitoring and responding to brand...
Henry James once said that the most beautiful words in the English language are “summer afternoon.” Other words long-loved by writers and creatives for...
Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready...
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
Customer service isn’t just about taking complaints and shooting out replies anymore. Today, brands find themselves moving away from traditional channels for providing resolutions...
Buyer behavior in B2B marketing has changed. And social media has made a huge impact. thought to be a modern marketing techniques, but in...
David Spark David Spark is the founder of the brand journalism firm Spark Media Solutions. Spark blogs regularly at Spark Minute and you can...
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy. Let’s do a quick recap: Part 1 introduced...
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder...
No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you. By reading this...
To be a business owner, you’ve got to have thick skin. Sooner or later — and probably sooner — somebody’s going to offer a...
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role...
Are you struggling with being a social business? Social media has enabled unprecedented two–way connection opportunities between organizations, their customers and prospects. Today everyone...
Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.
Customer service disasters can strie at any moment. Many companies believe it won’t happen to them. The truth is that you can never know.
Traditional brand mascots are going extinct. Brands must innovate to stay relevant.
Customer service through social media is ineffective. Here's why.
The fast pace of digital media has had ripple effects on every aspect of marketing, including the company rebrand. Brand Zoo's Phil Battat talks strategy.
Social media can be an incredibly useful tool for companies, but usage needs to be regulated and monitored to avoid agitating your customer base.
Brand marketers need to be good storytellers. A good story line can turn a prospect into a customer, and a customer into a loyal follower.
Look beyond the jargon. Vetting any social media expert who is trying to earn your business is critical to your success.
When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the...
How do you turn a company into the career destination for job seekers? Show them how your company makes something that they can relate...
In today’s nonstop digital world, it can be hard to get your message across, and as a consequence more brands are turning to video...
The start of a new year means a new slate of predictions — we were pretty pleased with how the last 2 years of...
While the saying “content is king” still holds true today, content alone will not translate into results or separate your business from the competition....
Social media in general has had a large and everlasting impact on the world as a whole — 58% of marketers have stated that...
How to provide value on social media.
Your social media strategy success equals your e-commerce business’ success, which yields a greater sales conversion More brick-and-mortar stores are entering the e-commerce arena...
Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your...
Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the...
As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the...
Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking – they may have big...
Ninety percent of companies don’t have employees with the right skills in social media, mobile and data analysis to keep the company competitive in...
Three years ago a gathering of customer service professionals proved to be a dour affair, as these well-meaning folks grappled with the onslaught of...
With more direct social buying options being added to the social landscape than ever before, there is a great deal of excitement from marketers...