3 new challenges for brands in social media marketing
In the constant-changing social space, there are new opportunities coming to marketers nearly every single day – all presenting unique challenges along with them. ...
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In the constant-changing social space, there are new opportunities coming to marketers nearly every single day – all presenting unique challenges along with them. ...
Adaptation from SHAREOLOGY: How Sharing is Powering the Human Economy (Morgan James, 2015) by Bryan Kramer, CEO of PureMatters. The term “selling” tends to...
It’s probably no secret to you that, “When it comes to trust, third-party and word-of-mouth sharing has always carried more weight than advertising,” as...
One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently...
One of the most common challenges I see my clients coming up against in social media marketing is a lack of time and focus....
Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which...
Do you ever get the sense that retail technology is overhyped? Personally, I love it. In my career, I have overseen technology roll-outs at...
The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning...
Today, your pipeline depends on digital marketing. Customers aren’t taking the time to talk to your sales team before making a purchase; instead, they’re...
I work in an industry that has a unique training process. Experiential marketing takes part-time, temporary employees and quickly turns them into go-to experts...
Given all of the pronouncements regarding the failing health of organic social media, we’re reminded of the peasant in “Monty Python and the Holy...
You understand the value of referrals. With the goal of attracting new business coming in so high on the list of firms’ marketing priorities,...
With an audience size on social that rivals some media outlets they pay to advertise, EA’s David Tinson says it makes sense for the...
Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your...
Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about...
Given that the internet has become a stable, ever-present tool in any information-seeker’s arsenal, your company’s Web presence plays a key role in the...
As the top-selling sedan in America for 13 years in a row, Toyota’s Camry had a problem: Its popularity earned it a reputation for...
Taking a critical look at the success of others is a key way to gain insight into how you too can succeed at a...
The Abbi Agency is in the middle of collecting data on the life of UGC. If you are a marketer, contribute your personal experience...
Rapid changes are occurring in the business-to-business space, and one of the takeaways at this week’s BMA15 conference is how marketers can – rather,...
Customer loyalty is very hard to gain in an era where countless businesses are offering the same products and services to the same audience....
The squeeze is on. Consumer spending has been slow to recover with the economy, and, as a result, the size of the retail pie...
Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g.,...
As marketers, we gather an abundance of data from digital interactions every day. A “like” on Facebook, a “retweet” on Twitter, a click-through on...
“Do what you love, and the money will follow” is seductive advice, especially when wealth is scarce and jobs are few. The millennial generation...
You’re an entrepreneur, you’ve got great ideas, and business is booming. So why not be recognized as a thought leader in your industry? After...
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into...
Now is what’s next. That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the...
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest. Although all tend...
Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure...
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services. Recognized...
Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and...
If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing...
There’s no doubt that marketers understand the importance of daily social media engagement, but few utilize Twitter Chats as a way to engage with...
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten,...
Kraft Foods Group faced several marketing challenges in 2010, and wasn’t set up to solve them, said Julie Fleischer, a Kraft executive, in a presentation...
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but...
Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on,...
Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game? Crowdtap polled...
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount...
In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...
As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...