Social Media
10 predictions for marketers, the TV industry and the state of social in 2015
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount...
Marketing
Marketing Strategy
How to create a winning YouTube channel
In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube,...
Marketing Strategy
2015 priorities for professional services marketers
As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge...
Brands & Campaigns
Andy’s Answers: Olive Garden’s 5 steps to turn around their social customer service
About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According...
Brands & Campaigns
Social marketing success begins with a strategy
Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case...
Brands & Campaigns
5 surprising stats about user-generated content
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their...
Social Media
Live From #SXSW: How to get the social media budget you need
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
Will social media iTunes-ify content?
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for....