Marketing during coronavirus: Psychologists can help
RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.
Video marketing is the future of content marketing
Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.
Marketing agencies: How to get to the other side of crisis
Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.
Q&A: eBay Advertising exec on real intent, cookies and new tech
In this interview, eBay exec Scott Kelliher sits down to talk about the importance of first-party data, defining true intent, the challenges of audience targeting, a cookie-less future and where eBay Advertising's new technology fits in.
Opinion: Coronavirus rewriting social connection rules
Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.
How cable broadband operators can extend the life of HFC
Cable broadband providers are navigating a pandemic that is driving demand for bandwidth availability. They must be able to meet that demand cost effectively. Read about the obstacles they face in meeting rising demand, and where 10G fits in the picture.
Quickserve restaurants: Marketing post-coronavirus
Influence Central’s Stacy DeBroff shares consumer insights from a recent study on quickserve restaurants, and offers 11 ways QSRs can pivot their marketing to make the most of post-COVID-19 trends.
Global e-commerce tactics to keep retail business alive
Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.
Coronavirus tracking apps could threaten personal privacy
As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.
Digital marketing’s effectiveness during the coronavirus
A resource for brands to better understand what audiences are gravitating toward amid the coronavirus crisis. Original research by SmartBrief.
Location data is the future for marketers and it’s changing
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
11 web design best practices to elevate user experience
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
Commentary: Why in-house programmatic will transform how brands communicate
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.
Old school, millennial combo: 2020 marketing strategies
OnCourse’s Erin Merrill looks at the benefits of various old-school and new-school marketing techniques, and how they can be combined to meeting marketing goals.
What do consumers think about artificial intelligence?
While artificial intelligence is ready to be leveraged by global enterprise, many consumers still express reservations about its uses and deployment. A recent consumer-focused survey reveals some of their feelings about AI and its implementation.
Your media plan is missing audience unless you measure all screens
Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”
Why COVID-19 may call for a brand reset (and how to pull it off)
With the business disruption caused by the coronavirus pandemic, MediaNet’s Julia Amorim says now may be a good time to do a brand rest – and offers three steps to do so confidently in a way that will be easy to understand and implement.
Consumers force brands to rewrite marketing playbooks amidst coronavirus
Yotpo’s Raj Nijjer offers several takeaways from a recent Yotpo consumer survey and explores how marketers can “shift their priorities” in light of the findings.
Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization
Airship’s Mike Herrick explores how B2C and B2B marketers should “embrace customers digitally” and explore new ways to experiment to maintain their customer connections during and after the coronavirus pandemic.
B2B marketing automation platforms: Making the right choice
Choosing the right B2B marketing automation platform for your company can be difficult. SmartBrief provides best practices for navigating the situation.
Influencers see surge in engagement, want to help SMBs
Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.
Future-proof your resume: The top 5 digital marketing skills to learn now
BrainStation CEO Jason Field explores digital marketing skills professionals need to know to help recession-proof their careers.
Striking a balance between data privacy & digital personalization
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
Business Resilience in Digital Media: Shama Hyder Interview
The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.
The third-party cookie is dead. Why adtech needs optimism now more than ever
EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
Adapting digital strategies for a cookieless world
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
Addressable TV advertising: Seeing opportunities, striking a balance
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
IoT Security Flaws Are Putting Your Business at Risk
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
Q&A: Antronix execs on 4 decades of change, adaptation and success in cable broadband
Cable broadband has seen many changes and transitions through the years. What does it take to be successful in such an environment? Leaders from Antronix talk about how the company has been successful over 40 years, and what's in store for the industry.
The Iowa Caucus App and Nevada: A Cybersecurity Perspective
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
Why agencies should include newsletters in their media buys
SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.
Leading e-commerce market expands its reach
Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.
5 ways to boost your digital marketing campaign ROI
To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.
Is trying to be ‘different’ actually killing your brand?
StrawberryFrog’s Chip Walker looks at why trying to be ‘different’ can be counterproductive — and what brands can do instead.