How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Commentary: Why the ICCO World PR Report is a wake-up call
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Think of your business online as a “general store”
Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.