Marketing
How to get the most out of radio and podcast PR
Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage
Public Relations
Marketing
Tips for writing guest articles
Writing guest articles is a smart way to showcase your thought leadership and earn valuable exposure. Otter PR’s Amanda Reseburg offers several tips to write effective pieces.
Marketing
Opinion: The reality brands must face amid America’s culture war
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Marketing
Contributed content: Why it’s worth your time
In a time when media staffs are spread thin, contributed content can help brands share thought leadership while giving media outlets helpful stories for readers.
Marketing
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Marketing
Commentary: Why the ICCO World PR Report is a wake-up call
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Marketing
Think of your business online as a “general store”
Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.
Marketing
6 ways to pace the relationship building process
Nancy Marshall of Marshall Communications writes about the importance of relationships, and offers six ways to build trusted, valuable business relationships.