Public Relations
Contributed content: Why it’s worth your time
In a time when media staffs are spread thin, contributed content can help brands share thought leadership while giving media outlets helpful stories for readers.
Public Relations
Public Relations
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.
Public Relations
Commentary: Why the ICCO World PR Report is a wake-up call
Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.
Public Relations
Think of your business online as a “general store”
Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.
Public Relations
6 ways to pace the relationship building process
Nancy Marshall of Marshall Communications writes about the importance of relationships, and offers six ways to build trusted, valuable business relationships.