Social Media
How to use negative reviews to create customer loyalty
While no one likes receiving negative reviews, often they contain important information. Here’s how to use even negative reviews to your company’s advantage.
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Social Media
Which brands won the social media Super Bowl?
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
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ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Social Media
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
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ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Social Media
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Social Media
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
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8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
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Thinking of jumping in on that trending topic?
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
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Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
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How to build better relationships with influencers
Influencer marketing has evolved. What marketers need to know to shape strategy.
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How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
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Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
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“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Social Media
Social marketing: How to reach your audience
Marketers should shape their social strategies based on what generation they are trying to reach.
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Social Media
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers?
Social Media
Pay inequity is a problem in the influencer market
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
Social Media
The power of small moments for brands on social media
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
Social Media
Social platforms unite in anti-drug effort
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
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What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Social Media
Lessons from Samsung’s ad controversy
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Social Media
What you need to know about the creator economy
The creator economy is growing, and so are advertising opportunities within it.
Social Media
Snap reports ad losses amid privacy shift
Snap's ad sales saw a dip in Q1 due to a host of factors, including a shift in Apple's rules around how apps can track users.
Social Media
What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Social Media
A guide to TikTok marketing strategy
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
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What’s next for social commerce?
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
Social Media
TikTok? Pinterest? How to choose the right social media platform
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
Social Media
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
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Why influencers are the secret sauce to successful social commerce
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
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Social commerce emerges as the new capital for brands to reach customers
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.
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The future of e-commerce is social media
Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.
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Business Resilience in Digital Media: Shama Hyder Interview
The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.
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Why agencies should include newsletters in their media buys
SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.
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How to win with social at live experiences
GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.
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Storytelling increases social media audience engagement and loyalty
Social media marketers should create campaigns that focus on story, dialogue and visuals to attract users' attentions.
Social Media
To win at social media, embrace your inner Apatow
To win at social media you must ask yourself, “What would Judd Apatow do?” Find humor, be yourself, and make sure you capture it on camera.
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The frictionless mobile media experience
We are now at the stage where the content we want should come to us -- without our having to search for it.
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Can social networks regain momentum in 2019?
Has social media reached a saturation level - and what will happen in 2019?