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Social Media

Marketing

What’s next for social commerce?

As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.

Social Media

The future of e-commerce is social media

Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.

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