Update your browser to view this website correctly. Update my browser now
In a social media-obsessed world, influencers are becoming increasingly common and brands are taking notice. Carl Garner-Watts discusses the benefits and challenges of influencer marketing brands face.
Marketing thought leader Kent Lewis takes a deep dive into Meta’s Threads app, including best practices and what the future may hold.
How transparency, honesty and authenticity in social media marketing lead to brand loyalty with consumers.
Learn how de-influencers and influencers play a part in brand marketing
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
While no one likes receiving negative reviews, often they contain important information. Here’s how to use even negative reviews to your company’s advantage.
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Influencer marketing has evolved. What marketers need to know to shape strategy.
Instagram brings people and brands closer, survey finds.
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Trend showcases how marketers can tap into organic moments on TikTok.
Marketers should shape their social strategies based on what generation they are trying to reach.
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
What can brands can do to reach these younger consumers?
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
The creator economy is growing, and so are advertising opportunities within it.
Snap's ad sales saw a dip in Q1 due to a host of factors, including a shift in Apple's rules around how apps can track users.
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.
Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.
The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.
SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.