What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
TikTok? Pinterest? How to choose the right social platform
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
Why influencers are the secret sauce to successful social commerce
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
Social commerce emerges as the new capital for brands to reach customers
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.
Business Resilience in Digital Media: Shama Hyder Interview
The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.
Why agencies should include newsletters in their media buys
SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.
Storytelling increases social media audience engagement and loyalty
Social media marketers should create campaigns that focus on story, dialogue and visuals to attract users' attentions.
6 social media trends revamping digital advertising
Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.
Marketers: Media friction will change where you go to market
With content consumption changing rapidly, marketers must find ways to reduce friction to engage consumers seamlessly.
Why associations are thinking like digital media companies
How associations can fill news gaps and earn consumer trust
Best practices for using social media at live events
How can you integrate social media into your event marketing strategy without spending all your time on it?
What social media marketers are discussing this month
Instagram and AI are among the hot topics being discussed at industry events this month.
Why social media must helm a 360-degree customer view
As more and more consumer activity moves to social media, it’s clear that social media IDs should be linked to the CRM for a truly complete customer view.
How business development can benefit from social intelligence
Social intelligence gives the business development team real insights about prospects.
Reputation recovery 101 after a social media disaster
Kindness matters, in life and in business. Showing a lack of kindness can land a business or a brand in hot water with consumers and the media.
The time you will spend on social media (Infographic)
A study from Mediakix shows that we’re probably spending more time on social media than we think.
Andy Sernovitz: How FedEx built a social media command center, and how you can too
FedEx builds a social media command center to monitor and management content.
Andy’s Answers: How Cineplex improved their social strategy
Cineplex creates movie buzz through the help of influencers, location-based marketing, hashtags and user-generated content.
Andy’s Answers: How an emergency baby delivery in a Kroger changed the brand’s social media engagement strategy
The Kroger Company’s Social Media Manager, Jorie Mark, explains how the emergency birth of a baby in one of their stores changed the way they managed their social media engagement and curation strategy.
Social media automation: Unlocking the power of IFTTT recipes
The use of IFTTT (If This Then That) recipes in the social media world has transformed how many marketers do business, the result of which has led to the brands at the center of these contracts being rather impressed
Solving social media ROI with effective measurement and strategy
We were all supposed to become data scientists in 2014. Billed as a year of “data explosion” by ZDNet, brands were expected to make...