Social Media
Live from SXSW: Fortune 500 experiments in social media
One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises...
Social Media
Social Media
4 reasons ads on social networks are annoying
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting–...
Social Media
Is social media becoming a search engine?
Today’s guest post was written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. Just...
Social Media
Social Media lessons from the Copacabana
There’s a scene in the movie Goodfellas where Ray Liotta’s character, Henry Hill, takes his new girlfriend out to the Copacabana for the first...
Social Media
If You Can Get to Just 1: IAB Social Media Marketplace
Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1. Each month we will select from scores...
Social Media
The costs of failing in social media
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. In ...
Social Media
Social Media (Mc)Nuggets
A super-sized portion of useful social media nuggets was served up by Bradley Kay, president of independent marketing and communications firm SS+K, and the...
Social Media
Buzz2009: Social Media for Associations
Know anyone in the association or non-profit world? On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups...
Social Media
Today’s bonus tracks: Social media in a crisis
Pop quiz hotshot: there’s an ongoing crisis and a lack of official information. Where do you turn to get your news fix? If you’re...
Social Media
Today’s bonus tracks: Social media planning 101
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If...
Social Media
Today’s bonus tracks: Can PR pros hack it in social media?
Should you hire a mainstream media public relations professional to run your social media outfit? Radian6 Community Director Amber Naslund argues that non-profit professionals...
Social Media
Andy’s Answers: 3 tips from Wells Fargo on social media in a crisis
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate...
Social Media
Today’s bonus tracks: Meet social media’s mavens
The jury is still out on what it takes to succeed in social media, but a new study by Wetpaint/Altimer Group certainly drops a...
Social Media
Review of Business Wire’s social media PR tool
During the planning of Buzz2009, we reached out to Business Wire, our partner in industry-specific press release listings, to try out their new EON...
Social Media
Today’s bonus tracks: CDC gets social
Social media isn’t all word-of-mouth, viral videos and tepid personal insights — it can help spread important info too. The Centers for Disease Control...
Social Media
Where social media and innovation intersect
This guest post is by Jeffrey Phillips, vice president of sales and marketing for OVO. While it was once regarded primarily as a private...
Social Media
Today’s bonus tracks: Social health
Social networks can be a source of information, community and advice for people with health troubles or questions, notes Dr. David Nash. But instead...
Social Media
Today’s bonus tracks: How to manage a social campaign
The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate...
Social Media
Today’s bonus tracks: 10 things you think you know about social media
Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer...
Social Media
Today’s bonus tracks: Real estate meets social media
Social media is good for more than just wooing retail customers. In the Las Vegas area, commercial realtors are using it to find new...
Social Media
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
Social Media
Today’s bonus tracks: Ford’s social strategy
At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies....
Social Media
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
Social Media
Live from CTIA Wireless IT and Entertainment Expo: Social Media and Mobile
Today’s guest post is from Doug Naegele, founder of TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug is attending the...
Social Media
Today’s bonus tracks: Social values
How do you know if your social campaign is working? Here’s a simple tip from Thomas McMahon: pick a metric. Any metric will do,...
Social Media
Today’s bonus tracks: Fashion’s social side
Moxsie is one of a growing number of fashion retailers that targets bloggers and social media users in its marketing efforts. focused on how...
Social Media
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
Social Media
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
Social Media
Today’s bonus tracks: So social, it’s spooky
If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying...
Social Media
Today’s bonus tracks: Social vanity, for a good cause
Wanna look good online? Try doing good in the real world first. Mitchell Markson argues that consumer interest in socially responsible businesses is leading...
Social Media
Today’s bonus tracks: So social, it’s spooky
If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying...
Social Media
Today’s bonus tracks: Social media time management
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
Social Media
Today’s bonus tracks: Social media time management
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
Social Media
Today’s bonus tracks: The social time paradox
The conventional wisdom is that Facebook is a huge waste of time around the office. But Erik Qualman argues that it’s just the opposite...
Social Media
Today’s bonus tracks: Are Ford’s profits social-powered?
Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government...
Social Media
Can social media save the radio star?
Today’s guest post comes from Jen Nedeau, Director of Digital Strategy at Air America Media. You can follow her on Twitter @HumanFolly. With the...
Social Media
The future of social search: Questions for Facebook’s Brian Boland
The intersection of social media and search has left progressive marketers optimistic about what the future may bring. In advance of the upcoming SES...
Social Media
Today’s bonus tracks: What social search means for SEO
Here’s a scary thought: The traditional Web is in decline. Traffic to a range of major corporate sites has been sliding lately, Nikos Anagnostou...
Social Media
Today’s bonus tracks: Why social media is still a hard sell
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...
Social Media
Today’s bonus tracks: Why social media is still a hard sell
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...
Social Media
Today’s bonus tracks: Social lays down the law
The Sheriff’s Office in Dutchess County, N.Y., is at the forefront of law enforcement’s social-media use. Instead of just sending out press releases, the...
Social Media
Can social media ride to newspapers’ rescue?
I can’t think of two things that have a more complicated relationship than social media and the mainstream press. They need each other. Sure,...