Live from Social Media Week: Is it time for marketers to check in to location-based social services?
A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells...
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A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells...
During the 2006 Idaho governor’s race, there was a lesser-known candidate named Dan Adamson who was looking for a way to drum up interest...
Mobile access to social networks is on the rise, and marketers everywhere are looking for ways to combine these two powerful technologies. Worried you’ve...
I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff,...
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel...
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms...
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York...
The quest for return on investment is an old problem. John Wanamaker once famously complained, “Half the money I spend on advertising is wasted;...
Frequent flyers, you missed out if you did not catch the 50% off fall-flights deal that Southwest Airlines offered via Twitter, Facebook or Mashable...
Henry James once said that the most beautiful words in the English language are “summer afternoon.” Other words long-loved by writers and creatives for...
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. What are...
One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises...
Social networks can be a source of information, community and advice for people with health troubles or questions, notes Dr. David Nash. But instead...
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
Nonprofits and traditional businesses aren’t always as different as they appear. Sure, they’re going to do different things with their revenue. But on the...
Today’s guest post comes from Joseph M. Caruso, Publisher of SmartBrief’s Health Care Group A Social Media Week panel on health care and social...
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools...
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social...
SmartBrief’s recent webinar “Building Equity: Social Media Meets Finance” covered best practices for developing a social-media strategy ,as well as how financial companies in...
It’s almost a cliche at this point: The stodgy old CEO, the technophobic board of directors, the knee-jerk legal department — all with their...
“Social media is not a trend — it’s the way your customers are communicating,” said Ford Saeks, president and CEO of Prime Concepts Group,...
Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” I interviewed Qualman to learn more...
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated...
Last week, Justin Bieber launched his new single, “Boyfriend” — largely by promoting it on social media. It’s been wildly successful so far, and...
Politics is local, so the saying goes. As blogging and social media become more networked into the fabric of public discourse, politics is more...
Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready...
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social...
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting–...
The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate...
The conventional wisdom is that Facebook is a huge waste of time around the office. But Erik Qualman argues that it’s just the opposite...
It’s fun to scoff at haters who don’t get the power of social media or flaunt the wisdom of the crowd. But what do...
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the...
The top story in today’s issue of the SmartBrief on Social Media e-mail newsletter is this sharp little piece by Judy Shapiro that does...
Facebook’s stance on user privacy is anything but straightforward. Facebook CEO Mark Zuckerberg claims the concept is irrelevant — but it’s clear from looking...
As part of last week’s Buzz2010 in downtown Washington, D.C., SmartBrief and SocialFish hosted a panel of experts who have been working through the...
Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance...
Social media, like other aspects of business, has a twist in the franchise world, according to Ford Saeks, president and CEO of Prime Concepts...
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Last week, Google unveiled its upcoming Project Glass, a pair of augmented-reality glasses. The company launched the marketing campaign by making creative videos and...
When starting a business, it’s vital that every business owner focus on the term “return on investment.” ROI is the ratio of the amount...