Social Media
Live from Social Media Week: Is it time for marketers to check in to location-based social services?
A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells...
Social Media
Social Media
Social-media marketing and race
During the 2006 Idaho governor’s race, there was a lesser-known candidate named Dan Adamson who was looking for a way to drum up interest...
Social Media
SmartBrief on: Mobile marketing meets social media
Mobile access to social networks is on the rise, and marketers everywhere are looking for ways to combine these two powerful technologies. Worried you’ve...
Social Media
SHRM’s Curtis Midkiff on leadership buy-in and social-media evangelism
I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff,...
Social Media
Mark Ragan: Health care flocks to social media
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel...
Social Media
Live from Social Media Week: The Suxorz picks the worst social media moves of 2010
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every...
Social Media
From #SXSW: 4 emotional strategies for getting your company to embrace social media
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms...
Social Media
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York...
Social Media
The 5 big lies of social media ROI
The quest for return on investment is an old problem. John Wanamaker once famously complained, “Half the money I spend on advertising is wasted;...
Social Media
How Southwest Airlines bounced back from a social media snag
Frequent flyers, you missed out if you did not catch the 50% off fall-flights deal that Southwest Airlines offered via Twitter, Facebook or Mashable...
Social Media
How to use social psychology to boost your business
Henry James once said that the most beautiful words in the English language are “summer afternoon.” Other words long-loved by writers and creatives for...
Social Media
Social networks – a primer
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. What are...
Social Media
Live from SXSW: Fortune 500 experiments in social media
One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises...
Social Media
Today’s bonus tracks: Social health
Social networks can be a source of information, community and advice for people with health troubles or questions, notes Dr. David Nash. But instead...
Social Media
Today’s bonus tracks: Social media time management
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
Social Media
The social media challenge facing every nonprofit
Nonprofits and traditional businesses aren’t always as different as they appear. Sure, they’re going to do different things with their revenue. But on the...
Social Media
Live from Social Media Week: Health care industry still playing catch-up online
Today’s guest post comes from Joseph M. Caruso, Publisher of SmartBrief’s Health Care Group A Social Media Week panel on health care and social...
Social Media
Do luxury brands need social media?
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools...
Social Media
Where social media meets cause marketing
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social...
Social Media
Experts answer your questions about social media for the finance industry
SmartBrief’s recent webinar “Building Equity: Social Media Meets Finance” covered best practices for developing a social-media strategy ,as well as how financial companies in...
Social Media
5 business lessons social-media advocates must learn before they can earn leadership buy-in
It’s almost a cliche at this point: The stodgy old CEO, the technophobic board of directors, the knee-jerk legal department — all with their...
Social Media
Live from #IFA: “Social media is not a trend”
“Social media is not a trend — it’s the way your customers are communicating,” said Ford Saeks, president and CEO of Prime Concepts Group,...
Social Media
A look at social media costs and returns with Erik Qualman
Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” I interviewed Qualman to learn more...
Social Media
How Whole Foods Market uses social media to keep its marketing fresh
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated...
Social Media
Justin Bieber’s “Boyfriend”: The secret to Bieber’s social media success
Last week, Justin Bieber launched his new single, “Boyfriend” — largely by promoting it on social media. It’s been wildly successful so far, and...
Social Media
Putting social media to work to enhance political activism
Politics is local, so the saying goes. As blogging and social media become more networked into the fabric of public discourse, politics is more...
Social Media
Takeaways from 3 failed introductions of social media ads
Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready...
Social Media
Is social media ‘media’?
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social...
Social Media
4 reasons ads on social networks are annoying
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting–...
Social Media
Today’s bonus tracks: How to manage a social campaign
The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate...
Social Media
Today’s bonus tracks: The social time paradox
The conventional wisdom is that Facebook is a huge waste of time around the office. But Erik Qualman argues that it’s just the opposite...
Social Media
Is social media headed for a crash?
It’s fun to scoff at haters who don’t get the power of social media or flaunt the wisdom of the crowd. But what do...
Social Media
Golden Grahams uses social media to get the job done
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the...
Social Media
Which came first: Social tools or social attitudes?
The top story in today’s issue of the SmartBrief on Social Media e-mail newsletter is this sharp little piece by Judy Shapiro that does...
Social Media
Should social-media data be used for research?
Facebook’s stance on user privacy is anything but straightforward. Facebook CEO Mark Zuckerberg claims the concept is irrelevant — but it’s clear from looking...
Social Media
Taking your organization through the social-media transformation
As part of last week’s Buzz2010 in downtown Washington, D.C., SmartBrief and SocialFish hosted a panel of experts who have been working through the...
Social Media
Scott Monty explains what drives Ford’s social-media strategy
Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance...
Social Media
Live from #IFA: How franchises can put social media to work
Social media, like other aspects of business, has a twist in the franchise world, according to Ford Saeks, president and CEO of Prime Concepts...
Social Media
From #SXSW: 5 challenges for social media marketers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
Social Media
Creating a virtuous circle with search and social media: a Q-and-A with GroupM Search CEO Chris Copeland
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Social Media
What you can learn from Google’s social media unveiling of Project Glass
Last week, Google unveiled its upcoming Project Glass, a pair of augmented-reality glasses. The company launched the marketing campaign by making creative videos and...
Social Media
A startup’s guide to social media ROI
When starting a business, it’s vital that every business owner focus on the term “return on investment.” ROI is the ratio of the amount...