Live from SXSW: Fortune 500 experiments in social media
One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises...
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One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises...
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting–...
Today’s guest post was written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. Just...
There’s a scene in the movie Goodfellas where Ray Liotta’s character, Henry Hill, takes his new girlfriend out to the Copacabana for the first...
Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1. Each month we will select from scores...
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. In ...
A super-sized portion of useful social media nuggets was served up by Bradley Kay, president of independent marketing and communications firm SS+K, and the...
Know anyone in the association or non-profit world? On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups...
Pop quiz hotshot: there’s an ongoing crisis and a lack of official information. Where do you turn to get your news fix? If you’re...
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If...
Should you hire a mainstream media public relations professional to run your social media outfit? Radian6 Community Director Amber Naslund argues that non-profit professionals...
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate...
The jury is still out on what it takes to succeed in social media, but a new study by Wetpaint/Altimer Group certainly drops a...
During the planning of Buzz2009, we reached out to Business Wire, our partner in industry-specific press release listings, to try out their new EON...
Social media isn’t all word-of-mouth, viral videos and tepid personal insights — it can help spread important info too. The Centers for Disease Control...
This guest post is by Jeffrey Phillips, vice president of sales and marketing for OVO. While it was once regarded primarily as a private...
Social networks can be a source of information, community and advice for people with health troubles or questions, notes Dr. David Nash. But instead...
The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate...
Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer...
Social media is good for more than just wooing retail customers. In the Las Vegas area, commercial realtors are using it to find new...
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies....
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
Today’s guest post is from Doug Naegele, founder of TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug is attending the...
How do you know if your social campaign is working? Here’s a simple tip from Thomas McMahon: pick a metric. Any metric will do,...
Moxsie is one of a growing number of fashion retailers that targets bloggers and social media users in its marketing efforts. focused on how...
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying...
Wanna look good online? Try doing good in the real world first. Mitchell Markson argues that consumer interest in socially responsible businesses is leading...
If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying...
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
Social media services may be free, but the time it takes to maintain a social presence can be quite costly. To get your social...
The conventional wisdom is that Facebook is a huge waste of time around the office. But Erik Qualman argues that it’s just the opposite...
Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government...
Today’s guest post comes from Jen Nedeau, Director of Digital Strategy at Air America Media. You can follow her on Twitter @HumanFolly. With the...
The intersection of social media and search has left progressive marketers optimistic about what the future may bring. In advance of the upcoming SES...
Here’s a scary thought: The traditional Web is in decline. Traffic to a range of major corporate sites has been sliding lately, Nikos Anagnostou...
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...
The Sheriff’s Office in Dutchess County, N.Y., is at the forefront of law enforcement’s social-media use. Instead of just sending out press releases, the...
I can’t think of two things that have a more complicated relationship than social media and the mainstream press. They need each other. Sure,...