What to expect in 2014: Social media optimization
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
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Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
It’s a bit overwhelming to follow blogs like Mashable or Techcrunch that seem to report a new social media platform twice daily. Especially with...
Today’s guest post was written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. Just...
Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer...
Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government...
Just about anywhere you go, TV commercials for local car dealerships are a joke. The low production values, the cheesy jingles, the guy in...
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have...
Traditional marketing doesn’t rely on anecdotal evidence. I don’t think there’s a profession this side of the Census Bureau that loves data about people...
Does a Twitter topic need to trend to have an impact? Is a topic less important if it has a deep resonance for a...
If you work in word of mouth and social media, you’re in the trust business. It’s this trust that earns you the respect and...
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools, but new gadgets aren’t what make companies...
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise...
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed...
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Since 2009, Earth Day has been a United Nations-recognized holiday to raise environmental awareness and encourage us all to be better stewards of the...
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market...
Customer service isn’t just about taking complaints and shooting out replies anymore. Today, brands find themselves moving away from traditional channels for providing resolutions...
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social...
There’s a scene in the movie Goodfellas where Ray Liotta’s character, Henry Hill, takes his new girlfriend out to the Copacabana for the first...
Social media is good for more than just wooing retail customers. In the Las Vegas area, commercial realtors are using it to find new...
Today’s guest post comes from Jen Nedeau, Director of Digital Strategy at Air America Media. You can follow her on Twitter @HumanFolly. With the...
Today’s guest post comes from SmartBrief on Social Media reader Bill Sebald, SEO consultant and agency SEO manager at TrueAction. His blog about SEO...
Yesterday, I wrote about my dream of a unified social platform that’s as versatile and intuitive as e-mail. Google Buzz doesn’t appear to be...
Social-media news often focuses on consumer-facing companies, but social platforms can be a boon to a wide variety of organizations, including nonprofits. While the...
Here at SmartBrief, we’re huge fans of the power of e-mail. But as social technologies become more powerful and more prevalent, it can be...
Almost every day we see talented, creative individuals do amazing things in social media. With so much yet to discover, the brands that do...
When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see...
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP...
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice...
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with...
Murray Newlands offers an in-depth tutorial on social media monitoring in this week’s “Future of Engagement.” Part 1 of this six-part discussion of principles...
In our personal lives, we talk about things like security and privacy all the time. Last week’s uproar on Facebook is only the latest...
Buyer behavior in B2B marketing has changed. And social media has made a huge impact. thought to be a modern marketing techniques, but in...
iMedia Connections – Social Media Marketing blog focused on helping businesses tap into social media.
Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1. Each month we will select from scores...
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
The intersection of social media and search has left progressive marketers optimistic about what the future may bring. In advance of the upcoming SES...
Every day more businesses realize they can use social tools to change the way they do business. But does social media have the power...
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn’t mean users are lining up to...
TurboTax is a brand built on the principles of word of mouth. For 25 years, TurboTax (and parent brand, Intuit) has focused on building...
Keeping up with changing technology is a big part of being a social-media enthusiast — but we have to be careful not to let...
This post is by SmartBrief’s Doris Nhan. Last month, SmartBrief senior editor Mary Ellen Slayter attended the Society for Human Resource Management’s annual conference...