The dark side of social media
Social media might rely on technology, but it behaves like a force of nature. We use it to talk with friends, collaborate, share ideas...
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Social media might rely on technology, but it behaves like a force of nature. We use it to talk with friends, collaborate, share ideas...
Young social networks have a Goldilocks problem. If none of your friends are on a network, it’s dull. If everyone is on there, then...
This guest post is by Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production...
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius...
Parties are funny things. If just a few people show up, it’s kind of depressing. The more people the event draws, the more fun...
Hard questions about the concrete return on a social media campaign can be enough to make a marketer break out in a cold sweat....
Nonprofits and traditional businesses aren’t always as different as they appear. Sure, they’re going to do different things with their revenue. But on the...
It’s fun to scoff at haters who don’t get the power of social media or flaunt the wisdom of the crowd. But what do...
Just about anywhere you go, TV commercials for local car dealerships are a joke. The low production values, the cheesy jingles, the guy in...
Today’s guest post comes from SmartBrief on Social Media reader Bill Sebald, SEO consultant and agency SEO manager at TrueAction. His blog about SEO...
Every day more businesses realize they can use social tools to change the way they do business. But does social media have the power...
I’m a process guy. I like breaking big tasks down into little, manageable chunks and checking them off the list. A project as sprawling...
I learned something powerful about my own social network last year, as I slogged my way through a protracted job search. The weaker my...
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager...
We always knew it would come to this: The big four social networks are starting to get serious about making money. It makes perfect...
Social Media Week will be all over town next week in Toronto, Sao Paulo, San Francisco, New York City, London and Berlin. This five-day...
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
Twitter can save lives, influence world events and give ordinary citizens a way to take control of the flow of information, said NBC reporter...
Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful way to connect with others. In social...
A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells...
Today’s guest post comes from Joseph M. Caruso, Publisher of SmartBrief’s Health Care Group A Social Media Week panel on health care and social...
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the...
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have...
Yesterday, I wrote about my dream of a unified social platform that’s as versatile and intuitive as e-mail. Google Buzz doesn’t appear to be...
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn’t mean users are lining up to...
It comes as no surprise that sports are at the forefront of industry adoption of social media. Everyone has a local allegiance, and fans...
The Olympics are something of a social-media conundrum. The Olympics– as an event — embody the spirit of community and multiculturalism better than anything...
We’ve written extensively on this blog about the inclusion of social-media content in search engine results — we even produced a special report for...
The biggest barrier to maximizing the potential of social technology — in sales, PR, marketing or even internal collaboration — is the persistent notion...
In retrospect, Evgeny Morozov’s piece on social media and repressive regimes shouldn’t have been that shocking. Every other kind of media, from print to...
In many ways, social media can make the Web feel a bit smaller. Instead of spending hours on faceless corporate Web sites, I’m chatting...
Data is the heart of social media. Without the ability to solicit feedback, orders, customer service requests or usage information, it becomes dramatically more...
The shine is off the apple. Even marketers are sick of hearing about how great social media is and how it’s going to change...
This guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference &...
When I was in college, I worked at my school’s gym with a young woman we’ll call Zelda. We’d worked together for years, and...
During the 2006 Idaho governor’s race, there was a lesser-known candidate named Dan Adamson who was looking for a way to drum up interest...
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools...
The top story in today’s issue of the SmartBrief on Social Media e-mail newsletter is this sharp little piece by Judy Shapiro that does...
Traditional marketing doesn’t rely on anecdotal evidence. I don’t think there’s a profession this side of the Census Bureau that loves data about people...
Social-media news often focuses on consumer-facing companies, but social platforms can be a boon to a wide variety of organizations, including nonprofits. While the...
TurboTax is a brand built on the principles of word of mouth. For 25 years, TurboTax (and parent brand, Intuit) has focused on building...