Social Media
The dark side of social media
Social media might rely on technology, but it behaves like a force of nature. We use it to talk with friends, collaborate, share ideas...
Social Media
Social Media
The problem with social success
Young social networks have a Goldilocks problem. If none of your friends are on a network, it’s dull. If everyone is on there, then...
Social Media
Shifting CPG resources from traditional to social media
This guest post is by Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production...
Social Media
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius...
Social Media
Will success ruin social media?
Parties are funny things. If just a few people show up, it’s kind of depressing. The more people the event draws, the more fun...
Social Media
Is social media ROI really just about social media?
Hard questions about the concrete return on a social media campaign can be enough to make a marketer break out in a cold sweat....
Social Media
The social media challenge facing every nonprofit
Nonprofits and traditional businesses aren’t always as different as they appear. Sure, they’re going to do different things with their revenue. But on the...
Social Media
Is social media headed for a crash?
It’s fun to scoff at haters who don’t get the power of social media or flaunt the wisdom of the crowd. But what do...
Social Media
Taking social media local
Just about anywhere you go, TV commercials for local car dealerships are a joke. The low production values, the cheesy jingles, the guy in...
Social Media
Blurring the Line Between SEO and Social Media
Today’s guest post comes from SmartBrief on Social Media reader Bill Sebald, SEO consultant and agency SEO manager at TrueAction. His blog about SEO...
Social Media
What the State Department can teach you about social media
Every day more businesses realize they can use social tools to change the way they do business. But does social media have the power...
Social Media
Building a perfect 10 social media presence
I’m a process guy. I like breaking big tasks down into little, manageable chunks and checking them off the list. A project as sprawling...
Social Media
2 social media friends everyone needs
I learned something powerful about my own social network last year, as I slogged my way through a protracted job search. The weaker my...
Social Media
Looking beyond the 10 blue links — what social integration means to search
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager...
Social Media
What does the search for profits mean for the future of social media?
We always knew it would come to this: The big four social networks are starting to get serious about making money. It makes perfect...
Social Media
Gear up for Social Media Week
Social Media Week will be all over town next week in Toronto, Sao Paulo, San Francisco, New York City, London and Berlin. This five-day...
Social Media
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
Social Media
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
Social Media
Live from Social Media Week: How Twitter saved lives in Haiti
Twitter can save lives, influence world events and give ordinary citizens a way to take control of the flow of information, said NBC reporter...
Social Media
Live from Social Media Week: 3 secrets to social storytelling
Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful way to connect with others. In social...
Social Media
Live from Social Media Week: Is it time for marketers to check in to location-based social services?
A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells...
Social Media
Live from Social Media Week: Health care industry still playing catch-up online
Today’s guest post comes from Joseph M. Caruso, Publisher of SmartBrief’s Health Care Group A Social Media Week panel on health care and social...
Social Media
Golden Grahams uses social media to get the job done
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the...
Social Media
The link between social media and CSR
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have...
Social Media
Will Google Buzz change the face of social engagement?
Yesterday, I wrote about my dream of a unified social platform that’s as versatile and intuitive as e-mail. Google Buzz doesn’t appear to be...
Social Media
5 tips for promoting your book with social media
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn’t mean users are lining up to...
Social Media
Professional sports are ahead of the game in social media
It comes as no surprise that sports are at the forefront of industry adoption of social media. Everyone has a local allegiance, and fans...
Social Media
Faster, higher, Twitter: Social media and the Olympic Games
The Olympics are something of a social-media conundrum. The Olympics– as an event — embody the spirit of community and multiculturalism better than anything...
Social Media
How are you preparing for social search?
We’ve written extensively on this blog about the inclusion of social-media content in search engine results — we even produced a special report for...
Social Media
Social media puts on a tie
The biggest barrier to maximizing the potential of social technology — in sales, PR, marketing or even internal collaboration — is the persistent notion...
Social Media
What are the limits of social media?
In retrospect, Evgeny Morozov’s piece on social media and repressive regimes shouldn’t have been that shocking. Every other kind of media, from print to...
Social Media
Will Italian courts ruin social media?
In many ways, social media can make the Web feel a bit smaller. Instead of spending hours on faceless corporate Web sites, I’m chatting...
Social Media
Are there better ways to enhance social-media privacy?
Data is the heart of social media. Without the ability to solicit feedback, orders, customer service requests or usage information, it becomes dramatically more...
Social Media
Are you sick of social media?
The shine is off the apple. Even marketers are sick of hearing about how great social media is and how it’s going to change...
Social Media
Let social media help your SEO
This guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference &...
Social Media
Social-media followers: Quantity or quality?
When I was in college, I worked at my school’s gym with a young woman we’ll call Zelda. We’d worked together for years, and...
Social Media
Social-media marketing and race
During the 2006 Idaho governor’s race, there was a lesser-known candidate named Dan Adamson who was looking for a way to drum up interest...
Social Media
Do luxury brands need social media?
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools...
Social Media
Which came first: Social tools or social attitudes?
The top story in today’s issue of the SmartBrief on Social Media e-mail newsletter is this sharp little piece by Judy Shapiro that does...
Social Media
Your turn: Do you trust automated social data?
Traditional marketing doesn’t rely on anecdotal evidence. I don’t think there’s a profession this side of the Census Bureau that loves data about people...
Social Media
SmartBrief on: Social media for nonprofits
Social-media news often focuses on consumer-facing companies, but social platforms can be a boon to a wide variety of organizations, including nonprofits. While the...
Social Media
Andy’s Answers: How TurboTax is taking word of mouth online via social media
TurboTax is a brand built on the principles of word of mouth. For 25 years, TurboTax (and parent brand, Intuit) has focused on building...