Social Media
What to expect in 2014: Social media optimization
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the...
Social Media
Social Media
Andy’s Answers: Do I have to use the hot new social media thing?
It’s a bit overwhelming to follow blogs like Mashable or Techcrunch that seem to report a new social media platform twice daily. Especially with...
Social Media
Is social media becoming a search engine?
Today’s guest post was written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. Just...
Social Media
Today’s bonus tracks: 10 things you think you know about social media
Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer...
Social Media
Today’s bonus tracks: Are Ford’s profits social-powered?
Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government...
Social Media
Taking social media local
Just about anywhere you go, TV commercials for local car dealerships are a joke. The low production values, the cheesy jingles, the guy in...
Social Media
The link between social media and CSR
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have...
Social Media
Your turn: Do you trust automated social data?
Traditional marketing doesn’t rely on anecdotal evidence. I don’t think there’s a profession this side of the Census Bureau that loves data about people...
Social Media
What does the Kyrgyz revolution say about social-media engagement?
Does a Twitter topic need to trend to have an impact? Is a topic less important if it has a deep resonance for a...
Social Media
Andy’s Answers: Why trust is everything in social media
If you work in word of mouth and social media, you’re in the trust business. It’s this trust that earns you the respect and...
Social Media
What does the future of corporate social-media strategy look like?
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools, but new gadgets aren’t what make companies...
Social Media
Live from #IFA: A checklist for franchises getting started with social media
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise...
Social Media
How to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed...
Social Media
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Social Media
How brands can use social media to leverage cause marketing
Since 2009, Earth Day has been a United Nations-recognized holiday to raise environmental awareness and encourage us all to be better stewards of the...
Social Media
Live from #NAWBOWBC: Is your business still anti-social?
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market...
Social Media
7 steps to socializing your customer service
Customer service isn’t just about taking complaints and shooting out replies anymore. Today, brands find themselves moving away from traditional channels for providing resolutions...
Social Media
Is social media ‘media’?
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social...
Social Media
Social Media lessons from the Copacabana
There’s a scene in the movie Goodfellas where Ray Liotta’s character, Henry Hill, takes his new girlfriend out to the Copacabana for the first...
Social Media
Today’s bonus tracks: Real estate meets social media
Social media is good for more than just wooing retail customers. In the Las Vegas area, commercial realtors are using it to find new...
Social Media
Can social media save the radio star?
Today’s guest post comes from Jen Nedeau, Director of Digital Strategy at Air America Media. You can follow her on Twitter @HumanFolly. With the...
Social Media
Blurring the Line Between SEO and Social Media
Today’s guest post comes from SmartBrief on Social Media reader Bill Sebald, SEO consultant and agency SEO manager at TrueAction. His blog about SEO...
Social Media
Will Google Buzz change the face of social engagement?
Yesterday, I wrote about my dream of a unified social platform that’s as versatile and intuitive as e-mail. Google Buzz doesn’t appear to be...
Social Media
SmartBrief on: Social media for nonprofits
Social-media news often focuses on consumer-facing companies, but social platforms can be a boon to a wide variety of organizations, including nonprofits. While the...
Social Media
SmartBrief on: Integrating e-mail marketing and social media
Here at SmartBrief, we’re huge fans of the power of e-mail. But as social technologies become more powerful and more prevalent, it can be...
Social Media
Andy’s Answers: How Nokia explores new ideas in social media
Almost every day we see talented, creative individuals do amazing things in social media. With so much yet to discover, the brands that do...
Social Media
Why crisis management and social media must co-exist
When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see...
Social Media
What Egypt’s revolution tells us about the nature of social media
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP...
Social Media
Discovery’s Gayle Weiswasser shares social-strategy secrets
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice...
Social Media
Q-and-A: Using social media to make connections in your career
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with...
Social Media
Learning the basics of social media monitoring
Murray Newlands offers an in-depth tutorial on social media monitoring in this week’s “Future of Engagement.” Part 1 of this six-part discussion of principles...
Social Media
10 essential elements of social media governance
In our personal lives, we talk about things like security and privacy all the time. Last week’s uproar on Facebook is only the latest...
Social Media
5½ questions about the value of social media
Buyer behavior in B2B marketing has changed. And social media has made a huge impact. thought to be a modern marketing techniques, but in...
Social Media
Blogroll: iMedia
iMedia Connections – Social Media Marketing blog focused on helping businesses tap into social media.
Social Media
If You Can Get to Just 1: IAB Social Media Marketplace
Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1. Each month we will select from scores...
Social Media
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
Social Media
The future of social search: Questions for Facebook’s Brian Boland
The intersection of social media and search has left progressive marketers optimistic about what the future may bring. In advance of the upcoming SES...
Social Media
What the State Department can teach you about social media
Every day more businesses realize they can use social tools to change the way they do business. But does social media have the power...
Social Media
5 tips for promoting your book with social media
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn’t mean users are lining up to...
Social Media
Andy’s Answers: How TurboTax is taking word of mouth online via social media
TurboTax is a brand built on the principles of word of mouth. For 25 years, TurboTax (and parent brand, Intuit) has focused on building...
Social Media
What will growing diversity mean for social media?
Keeping up with changing technology is a big part of being a social-media enthusiast — but we have to be careful not to let...
Social Media
Laura Stack on avoiding social-media addiction
This post is by SmartBrief’s Doris Nhan. Last month, SmartBrief senior editor Mary Ellen Slayter attended the Society for Human Resource Management’s annual conference...