Social Media
What’s next for politics and social media?
Each election cycle sees social media become a slightly more potent force in U.S. politics — but its effects are still relatively limited, according...
Social Media
Social Media
Wool.labs health care panelists see pros, cons to social media
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs...
Social Media
To be an effective social media marketer, try being a little more like Paul Revere
Paying homage to Revolutionary War hero Paul Revere, Stephen Moegling, Franklin Street Marketing senior vice president of client services, says that today’s health care...
Social Media
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems...
Social Media
Gary Vaynerchuk explains why small-business owners need to stop debating social media and start using it
If you’re not on Facebook, Twitter and Pinterest, you need to get on for your business’ sake, Gary Vaynerchuk told business owners at America’s...
Social Media
Live from #NMX: 6 ways to make 2013 when your social media presence hits the big time
It can be tempting to look at the major bloggers in your space and despair, thinking to yourself that you’ve missed your window of...
Social Media
Q-and-A: The destructive social media habits you need to stop
David Spark David Spark is the founder of the brand journalism firm Spark Media Solutions. Spark blogs regularly at Spark Minute and you can...
Social Media
Blogroll: Social Media Insider
Social Media Insider A forum for media, marketing and advertising professionals interested in social media strategy.
Social Media
The costs of failing in social media
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. In ...
Social Media
Today’s bonus tracks: Ford’s social strategy
At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies....
Social Media
Today’s bonus tracks: What social search means for SEO
Here’s a scary thought: The traditional Web is in decline. Traffic to a range of major corporate sites has been sliding lately, Nikos Anagnostou...
Social Media
Building a perfect 10 social media presence
I’m a process guy. I like breaking big tasks down into little, manageable chunks and checking them off the list. A project as sprawling...
Social Media
Professional sports are ahead of the game in social media
It comes as no surprise that sports are at the forefront of industry adoption of social media. Everyone has a local allegiance, and fans...
Social Media
Do social networks share a “social contract” with users?
Early notions of modern democracy leaned heavily on the notion of a “social contract” — the idea that there’s a relationship between the governed...
Social Media
What my gynecologist can teach your business about social media
Today’s guest post is from Carol Roth. Carol writes Unsolicited Business Advice for aspiring entrepreneurs, solopreneurs and small-business owners, at CarolRoth.com You can find...
Social Media
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we...
Social Media
Health care panelists see good, bad in “Internet jungle” of social media
While the Internet, and social media in particular, may present some challenges, the technology has definitely changed the face of health care and that’s...
Social Media
Are search and social media really adversaries?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at...
Social Media
Technology and social media will put health care in the patient’s hands
With the rise of social media, patients are more informed than ever before and coupling that with the federal government’s push for electronic medical...
Social Media
Social media to die for: Preparing for a zombie apocalypse
This post was written by Troy Janisch, with art from Mark Anderson. Both contributors have two decades of digital-marketing experience and lead social media...
Social Media
7 ways business blogs build social media success
Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found...
Social Media
How to improve social media marketing with video
This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate...
Social Media
Social business is more than businesses using social media
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
Social Media
Blogroll: Social Media Today
Social Media Today A moderated online business community for bloggers, marketers and PR professionals.
Social Media
Social Media (Mc)Nuggets
A super-sized portion of useful social media nuggets was served up by Bradley Kay, president of independent marketing and communications firm SS+K, and the...
Social Media
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting...
Social Media
Today’s bonus tracks: Why social media is still a hard sell
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...
Social Media
Faster, higher, Twitter: Social media and the Olympic Games
The Olympics are something of a social-media conundrum. The Olympics– as an event — embody the spirit of community and multiculturalism better than anything...
Social Media
Do you see social media as a replacement for traditional advertising?
Venture capitalist Mark Kvamme says the words companies everywhere are longing to hear, and they’re in the lead story of today’s SmartBrief on Social...
Social Media
How are you measuring social success?
The lead story in today’s SmartBrief on Social Media deals with the idea of “word of mouth equity” — the notion that you have...
Social Media
Rock ‘n’ roll gets on the social-media train
Over the weekend, SmartBrief editor Rebecca Pollack bumped into singer Patrick Monahan and other members of the Grammy Award-winning band Train after a show....
Social Media
What companies need to ask when hiring a social-media consultant
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of...
Social Media
10 tips for social media introverts
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to...
Social Media
6 tips for avoiding social media failure
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to...
Social Media
Social is dead — long live social: How to be ready for the next phase of engagement
“Social,” as a buzzword, is dead, said Mark Sabec, product marketing manager at YouTube and one of the keynote speakers at this week’s Digital...
Social Media
Live from BlogWorld: How social media strategy must evolve to remain relevant
There was a time, not so long ago, when many companies flat out refused to acknowledge the rise of social media as a business...
Social Media
From #SXSW: Thinking like a psychologist to measure social media efforts
A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects. That’s what...
Social Media
5 musts to get people on board with social business
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects...
Social Media
Andy’s Take: PR people make the best social media execs
I had an awkward conversation with a recruiter for a Fortune 500 company, who insisted that they needed a top e-commerce expert to run...
Social Media
Buzz2009: Social Media for Associations
Know anyone in the association or non-profit world? On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups...
Social Media
Live from CTIA Wireless IT and Entertainment Expo: Social Media and Mobile
Today’s guest post is from Doug Naegele, founder of TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug is attending the...
Social Media
Today’s bonus tracks: Why social media is still a hard sell
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business...