Social Media
Mark Ragan: Health care flocks to social media
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel...
Social Media
Social Media
5 business lessons social-media advocates must learn before they can earn leadership buy-in
It’s almost a cliche at this point: The stodgy old CEO, the technophobic board of directors, the knee-jerk legal department — all with their...
Social Media
Scott Monty explains what drives Ford’s social-media strategy
Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance...
Social Media
What does the future of corporate social-media strategy look like?
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools, but new gadgets aren’t what make companies...
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Why crisis management and social media must co-exist
When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see...
Social Media
What’s next for politics and social media?
Each election cycle sees social media become a slightly more potent force in U.S. politics — but its effects are still relatively limited, according...
Social Media
Health care panelists see good, bad in “Internet jungle” of social media
While the Internet, and social media in particular, may present some challenges, the technology has definitely changed the face of health care and that’s...
Social Media
What companies need to ask when hiring a social-media consultant
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of...
Social Media
4 ways to transform your employees into social-media marketers
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case...
Social Media
What’s your favorite social-media blog of 2010?
Over at Social Media Examiner, Michael Stelzner is having a contest to determine the best of the best in social-media blogging for 2010. The...
Social Media
2010 in review: What our 10 most popular posts say about the year in social media
We’ve done the requisite look back at the year and obligatory gaze forward to the trends that will drive 2011, but those posts are...
Social Media
No more excuses for pharma to put off using social media
This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue...
Social Media
Are social-buying sites part of social media?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.)...
Social Media
Live from Social Media Week: Blending social into earned, owned and paid media
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social...
Social Media
Live from Social Media Week: How Comedy Central used social tools to promote the Stewart/Colbert Rally
Steve Grimes and Don Steele learned about Jon Stewart and Stephen Colbert’s “Rally To Restore Sanity And/Or Fear” at about the same time viewers...
Social Media
Live from Social Media Week: What’s next for Foursquare?
Foursquare has grown from a network of 300,000 users supported by four employees in February 2010 to 6.5 million users supported by 50 employees...
Social Media
Live from Social Media Week: The Suxorz picks the worst social media moves of 2010
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every...
Social Media
Live from #IFA: “Social media is not a trend”
“Social media is not a trend — it’s the way your customers are communicating,” said Ford Saeks, president and CEO of Prime Concepts Group,...
Social Media
Live from #IFA: How franchises can put social media to work
Social media, like other aspects of business, has a twist in the franchise world, according to Ford Saeks, president and CEO of Prime Concepts...
Social Media
Live from #IFA: A checklist for franchises getting started with social media
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise...
Social Media
What Egypt’s revolution tells us about the nature of social media
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP...
Social Media
Wool.labs health care panelists see pros, cons to social media
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs...
Social Media
Are search and social media really adversaries?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at...
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10 tips for social media introverts
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to...
Social Media
Live from #SXSW: Do we need a social media bill of rights?
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
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Live from #SXSW: 6 ways to avoid a social media catastrophe
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
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Mobile giving: Where does social media fit in?
The earthquake and tsunami that hit Japan last week is once again proving the mobile phone has become a viable tool in raising funds...
Social Media
From #SXSW: The ins and outs of integrating social media within your company
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
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From #SXSW: How social media could affect the future of shipping
This post is by Stephen J. Easley, vice president for government affairs and general counsel at F2 Technologies. At the South By Southwest Interactive...
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From #SXSW: 5 new corporate rules for avoiding social media legal woes
This post is by Stephen Easley, vice president for government affairs and general counsel of F2 Technologies, a wireless data technology company. He is...
Social Media
Live from #SABEW11: 3 ways social media is changing journalism
A Pulitzer prize for investigative tweeting may not be that far-fetched, said Southern Methodist University journalism professor Jake Batsell, at the 2011 Society of...
Social Media
From #SXSW: 4 emotional strategies for getting your company to embrace social media
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms...
Social Media
A look at social media costs and returns with Erik Qualman
Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” I interviewed Qualman to learn more...
Social Media
From #SXSW: 5 challenges for social media marketers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
Social Media
How to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed...
Social Media
Discovery’s Gayle Weiswasser shares social-strategy secrets
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice...
Social Media
To be an effective social media marketer, try being a little more like Paul Revere
Paying homage to Revolutionary War hero Paul Revere, Stephen Moegling, Franklin Street Marketing senior vice president of client services, says that today’s health care...
Social Media
Technology and social media will put health care in the patient’s hands
With the rise of social media, patients are more informed than ever before and coupling that with the federal government’s push for electronic medical...
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6 tips for avoiding social media failure
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to...
Social Media
How Delta connected the dots between social media and customer service
The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service...
Social Media
How to blend mobile marketing with social media
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors,...
Social Media
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy...