2 social media friends everyone needs
I learned something powerful about my own social network last year, as I slogged my way through a protracted job search. The weaker my...
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I learned something powerful about my own social network last year, as I slogged my way through a protracted job search. The weaker my...
We’ve written extensively on this blog about the inclusion of social-media content in search engine results — we even produced a special report for...
A few years back, there was a vogue for cookbooks that taught parents of children with picky palates how to disguise healthful vegetables within...
I had to pause when I saw the headline of today’s top story in SmartBrief on Social Media: “Online Retailers Socialize Shopping.” Haven’t we always...
Whether it’s for a new-product launch like VIA or a cause it believes in, Starbucks is constantly leveraging its fantastic communities to get their...
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service...
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile...
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of...
When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think, “What are the features, functionality and...
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy. Let’s do a quick recap: Part 1 introduced...
It’s funny to watch big companies struggle with a social media strategy–because one-third to one-half of your employees are already using Facebook, MySpace, and...
Pop quiz hotshot: there’s an ongoing crisis and a lack of official information. Where do you turn to get your news fix? If you’re...
How do you know if your social campaign is working? Here’s a simple tip from Thomas McMahon: pick a metric. Any metric will do,...
The Sheriff’s Office in Dutchess County, N.Y., is at the forefront of law enforcement’s social-media use. Instead of just sending out press releases, the...
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager...
The biggest barrier to maximizing the potential of social technology — in sales, PR, marketing or even internal collaboration — is the persistent notion...
Last week in Austin, award-winning author Charlene Li gave a room full of SXSW attendees a preview of her soon-to-be-released book, “Open Leadership: How...
In the lead story of today’s SmartBrief on Social Media, Craig Daitch makes the argument that Facebook alternatives have become necessary in light of...
This post is by Kaukab Jhumra Smith. If you’re in the middle tier of your organization and having trouble convincing senior leadership about the...
Over at Social Media Examiner, Michael Stelzner is having a contest to determine the best of the best in social-media blogging for 2010. The...
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors,...
Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis...
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder...
Social bookmarking is a method for Internet users to store, organize, search, and manage links to Web pages they want to quickly access and...
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If...
Moxsie is one of a growing number of fashion retailers that targets bloggers and social media users in its marketing efforts. focused on how...
I can’t think of two things that have a more complicated relationship than social media and the mainstream press. They need each other. Sure,...
We always knew it would come to this: The big four social networks are starting to get serious about making money. It makes perfect...
In retrospect, Evgeny Morozov’s piece on social media and repressive regimes shouldn’t have been that shocking. Every other kind of media, from print to...
Today’s guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference &...
Today’s post was written by SmartBrief’s Abe Silk. As part of the ongoing Social Media Success Summit, Michael Stelzner, who has run a number...
This post is by Kaukab Jhumra Smith. Put a bunch of nonprofit professionals in a room, ask them how to use social media to...
We’ve done the requisite look back at the year and obligatory gaze forward to the trends that will drive 2011, but those posts are...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy...
You’d have more money than Yelp’s made in eight years if you picked up a penny off the sidewalk. Yet you wouldn’t get a...
I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo...
It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory...