Social Media
2 social media friends everyone needs
I learned something powerful about my own social network last year, as I slogged my way through a protracted job search. The weaker my...
Social Media
Social Media
How are you preparing for social search?
We’ve written extensively on this blog about the inclusion of social-media content in search engine results — we even produced a special report for...
Social Media
How do you tailor your content to the social platform you’re using?
A few years back, there was a vogue for cookbooks that taught parents of children with picky palates how to disguise healthful vegetables within...
Social Media
Social shopping on Facebook: An e-tail bet
I had to pause when I saw the headline of today’s top story in SmartBrief on Social Media: “Online Retailers Socialize Shopping.” Haven’t we always...
Social Media
Andy’s Answers: How Starbucks is using social media to get fans to take action
Whether it’s for a new-product launch like VIA or a cause it believes in, Starbucks is constantly leveraging its fantastic communities to get their...
Social Media
4 ways to transform your employees into social-media marketers
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case...
Social Media
Live from #SXSW: Do we need a social media bill of rights?
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
How Delta connected the dots between social media and customer service
The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service...
Social Media
How to grow your e-mail and SMS subscriber lists using social media
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile...
Social Media
Live from BlogWorld: 7 keys to building social media community from Triberr’s Dino Dogan
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of...
Social Media
It’s different at scale: Choosing the right social media management system
When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think, “What are the features, functionality and...
Social Media
4 ways to add personality to social communication
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy. Let’s do a quick recap: Part 1 introduced...
Social Media
Andy’s Answers: What do we do about employees who are already using social media?
It’s funny to watch big companies struggle with a social media strategy–because one-third to one-half of your employees are already using Facebook, MySpace, and...
Social Media
Today’s bonus tracks: Social media in a crisis
Pop quiz hotshot: there’s an ongoing crisis and a lack of official information. Where do you turn to get your news fix? If you’re...
Social Media
Today’s bonus tracks: Social values
How do you know if your social campaign is working? Here’s a simple tip from Thomas McMahon: pick a metric. Any metric will do,...
Social Media
Today’s bonus tracks: Social lays down the law
The Sheriff’s Office in Dutchess County, N.Y., is at the forefront of law enforcement’s social-media use. Instead of just sending out press releases, the...
Social Media
Looking beyond the 10 blue links — what social integration means to search
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager...
Social Media
Social media puts on a tie
The biggest barrier to maximizing the potential of social technology — in sales, PR, marketing or even internal collaboration — is the persistent notion...
Social Media
Charlene Li on social media and leadership
Last week in Austin, award-winning author Charlene Li gave a room full of SXSW attendees a preview of her soon-to-be-released book, “Open Leadership: How...
Social Media
How are you diversifying your social presence?
In the lead story of today’s SmartBrief on Social Media, Craig Daitch makes the argument that Facebook alternatives have become necessary in light of...
Social Media
How to convince skeptical managers to invest in social media
This post is by Kaukab Jhumra Smith. If you’re in the middle tier of your organization and having trouble convincing senior leadership about the...
Social Media
What’s your favorite social-media blog of 2010?
Over at Social Media Examiner, Michael Stelzner is having a contest to determine the best of the best in social-media blogging for 2010. The...
Social Media
How to blend mobile marketing with social media
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors,...
Social Media
Do consumers turn to social media to make tech-accessory buying decisions?
Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis...
Social Media
Is video chat the future of social media?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
Social Media
Should event coverage be part of your social media presence?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
Social Media
4 ways financial advisers can build a social media strategy
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder...
Social Media
Social bookmarking – a primer
Social bookmarking is a method for Internet users to store, organize, search, and manage links to Web pages they want to quickly access and...
Social Media
Today’s bonus tracks: Social media planning 101
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If...
Social Media
Today’s bonus tracks: Fashion’s social side
Moxsie is one of a growing number of fashion retailers that targets bloggers and social media users in its marketing efforts. focused on how...
Social Media
Can social media ride to newspapers’ rescue?
I can’t think of two things that have a more complicated relationship than social media and the mainstream press. They need each other. Sure,...
Social Media
What does the search for profits mean for the future of social media?
We always knew it would come to this: The big four social networks are starting to get serious about making money. It makes perfect...
Social Media
What are the limits of social media?
In retrospect, Evgeny Morozov’s piece on social media and repressive regimes shouldn’t have been that shocking. Every other kind of media, from print to...
Social Media
Getting started with integrating search and social media
Today’s guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference &...
Social Media
SMSS: All about social media contests with Michael Stelzner
Today’s post was written by SmartBrief’s Abe Silk. As part of the ongoing Social Media Success Summit, Michael Stelzner, who has run a number...
Social Media
How to raise funds for your nonprofit using social media
This post is by Kaukab Jhumra Smith. Put a bunch of nonprofit professionals in a room, ask them how to use social media to...
Social Media
2010 in review: What our 10 most popular posts say about the year in social media
We’ve done the requisite look back at the year and obligatory gaze forward to the trends that will drive 2011, but those posts are...
Social Media
Live from #SXSW: 6 ways to avoid a social media catastrophe
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy...
Social Media
Did Yelp benefit from social media hype surrounding its IPO? Find out in “Future of Engagement”!
You’d have more money than Yelp’s made in eight years if you picked up a penny off the sidewalk. Yet you wouldn’t get a...
Social Media
Tips and tools for finding your social media “champagne moment” from Clay Hebert
I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo...
Social Media
From #SXSW: 5 pressing questions for social media lawyers
It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory...