Mark Ragan: Health care flocks to social media
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel...
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Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel...
It’s almost a cliche at this point: The stodgy old CEO, the technophobic board of directors, the knee-jerk legal department — all with their...
Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance...
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools, but new gadgets aren’t what make companies...
When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see...
Each election cycle sees social media become a slightly more potent force in U.S. politics — but its effects are still relatively limited, according...
While the Internet, and social media in particular, may present some challenges, the technology has definitely changed the face of health care and that’s...
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of...
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case...
Over at Social Media Examiner, Michael Stelzner is having a contest to determine the best of the best in social-media blogging for 2010. The...
We’ve done the requisite look back at the year and obligatory gaze forward to the trends that will drive 2011, but those posts are...
This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue...
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.)...
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social...
Steve Grimes and Don Steele learned about Jon Stewart and Stephen Colbert’s “Rally To Restore Sanity And/Or Fear” at about the same time viewers...
Foursquare has grown from a network of 300,000 users supported by four employees in February 2010 to 6.5 million users supported by 50 employees...
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every...
“Social media is not a trend — it’s the way your customers are communicating,” said Ford Saeks, president and CEO of Prime Concepts Group,...
Social media, like other aspects of business, has a twist in the franchise world, according to Ford Saeks, president and CEO of Prime Concepts...
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise...
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP...
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs...
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at...
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
The earthquake and tsunami that hit Japan last week is once again proving the mobile phone has become a viable tool in raising funds...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
This post is by Stephen J. Easley, vice president for government affairs and general counsel at F2 Technologies. At the South By Southwest Interactive...
This post is by Stephen Easley, vice president for government affairs and general counsel of F2 Technologies, a wireless data technology company. He is...
A Pulitzer prize for investigative tweeting may not be that far-fetched, said Southern Methodist University journalism professor Jake Batsell, at the 2011 Society of...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms...
Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” I interviewed Qualman to learn more...
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed...
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice...
Paying homage to Revolutionary War hero Paul Revere, Stephen Moegling, Franklin Street Marketing senior vice president of client services, says that today’s health care...
With the rise of social media, patients are more informed than ever before and coupling that with the federal government’s push for electronic medical...
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to...
The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service...
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors,...
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy...