Social Media
Media companies race to embrace digital marketing
No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you. By reading this...
Social Media
Social Media
Andy’s Answers: How to create a social media disclosure policy
Every company needs a disclosure policy. If you believe in the importance of transparency and openness, your disclosure policy will help establish this internally....
Social Media
Today’s bonus tracks: Can PR pros hack it in social media?
Should you hire a mainstream media public relations professional to run your social media outfit? Radian6 Community Director Amber Naslund argues that non-profit professionals...
Social Media
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
Social Media
The dark side of social media
Social media might rely on technology, but it behaves like a force of nature. We use it to talk with friends, collaborate, share ideas...
Social Media
Gear up for Social Media Week
Social Media Week will be all over town next week in Toronto, Sao Paulo, San Francisco, New York City, London and Berlin. This five-day...
Social Media
Will Italian courts ruin social media?
In many ways, social media can make the Web feel a bit smaller. Instead of spending hours on faceless corporate Web sites, I’m chatting...
Social Media
Is social media really all about location, location, location?
We know that use of social networks on mobile platforms is on the rise. We know that SXSW attendees flipped for location-based social networks...
Social Media
Do Social Media Links Help Your SEO?
Today’s guest post is written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies San Francisco Conference &...
Social Media
The American College of Cardiology takes the pulse of social media
Today’s guest post is from Doug Naegele, an avid SmartBrief on Social Media reader and inveterate entrepreneur. His firm, Infield Communications, lives at the...
Social Media
No more excuses for pharma to put off using social media
This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue...
Social Media
Mobile giving: Where does social media fit in?
The earthquake and tsunami that hit Japan last week is once again proving the mobile phone has become a viable tool in raising funds...
Social Media
How ConAgra uses social media to manage its consumer brands
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented...
Social Media
Live from #SXSW: 3 keys to getting social media and your legal team to work together
There’s a vast gulf that often separates social media teams and their lawyers — but there are ways to overcome it, said Rich Pesce,...
Social Media
How can social media monitoring tools help your business?
Say your business runs a marketing campaign and you want to measure how much it increased your revenue. The problem is, so many other...
Social Media
Are you using social media to fuel word-of-mouth about your business?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
Social Media
The truth about social reviews
To be a business owner, you’ve got to have thick skin. Sooner or later — and probably sooner — somebody’s going to offer a...
Social Media
Proceed with caution: Everyday dangers of social media, part 1
For every social media success, there are multiple disasters that receive 10 times the publicity. It pays, therefore, to remember that while social media...
Social Media
Andy’s Answers: 3 tips from Wells Fargo on social media in a crisis
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate...
Social Media
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans...
Social Media
The problem with social success
Young social networks have a Goldilocks problem. If none of your friends are on a network, it’s dull. If everyone is on there, then...
Social Media
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
Social Media
Are there better ways to enhance social-media privacy?
Data is the heart of social media. Without the ability to solicit feedback, orders, customer service requests or usage information, it becomes dramatically more...
Social Media
Health and social media at SXSW: New channels take on old problems
Today’s guest post is from Doug Naegele, an avid SmartBrief on Social Media reader and inveterate entrepreneur. His firm, Infield Communications, lives at the intersection...
Social Media
Charlene Li answers your questions on social engagement and open leadership
Leading up to our Buzz 2010: Social Media for Associations event on June 16, we asked you, our readers, for questions that you’d like...
Social Media
Understanding social-media ROI in the nonprofit space
Saying nonprofits don’t have a ton in common with the business world might be the understatement of the year. They have different goals, operate...
Social Media
Are social-buying sites part of social media?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.)...
Social Media
From #SXSW: The ins and outs of integrating social media within your company
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
How Century 21 makes social media hit home
Bev Thorne, chief marketing officer at Century 21 Real Estate, shared her company’s social media strategy with SmartBrief editor Jesse Stanchak at this year’s...
Social Media
From #SXSW: Why IP law still matters in a social media age
At a recent South by Southwest Interactive Festival panel, intellectual property experts Chip Stewart, a Texas Christian University professor; Kathleen Olson, a Lehigh University...
Social Media
5 tactics to cultivate your brand using social media
Is your brand an integral part of your social media strategy? If not, you’re missing an important marketing opportunity. Through the effective use of...
Social Media
How to find time for social media: Tips and motivation for getting started and being consistent
Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to...
Social Media
3 social video trends to implement in your content marketing
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role...
Social Media
Inauguration reveals social media’s killer app
I watched the inauguration on TV and online. While scrolling through both reverent and snarky comments in the form of frequent Facebook status updates,...
Social Media
Today’s bonus tracks: Meet social media’s mavens
The jury is still out on what it takes to succeed in social media, but a new study by Wetpaint/Altimer Group certainly drops a...
Social Media
Today’s bonus tracks: So social, it’s spooky
If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying...
Social Media
Shifting CPG resources from traditional to social media
This guest post is by Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production...
Social Media
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale...
Social Media
Are you sick of social media?
The shine is off the apple. Even marketers are sick of hearing about how great social media is and how it’s going to change...
Social Media
How Del Monte Foods finds social-media success
Today’s Q & A is with Doug Chavez, the leader for digital marketing at Del Monte Foods and one of the featured speakers at...
Social Media
Social-media experts’ No. 1 tips
At last year’s Buzz2009 Social Media for Association Leaders, we asked our panel of social-media experts for the No. 1, most powerful tip they...
Social Media
Does your social-media campaign pass the FRY test?
“Money is money.” That might sound like the simplest business lesson there is — the kind of thing most people understand before they even...