Social Media
Live from Social Media Week: Blending social into earned, owned and paid media
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social...
Social Media
Social Media
From #SXSW: How social media could affect the future of shipping
This post is by Stephen J. Easley, vice president for government affairs and general counsel at F2 Technologies. At the South By Southwest Interactive...
Social Media
Are you ready for the second wave of social media?
When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook...
Social Media
From #SXSW: What food-truck owners can teach you about social media
Food trucks are an ideal match for social media. Both social media and food trucks are hot-ticket items, both are in their “startup” phase,...
Social Media
Facebook Olympics hub: 2012 London Olympics and social media marketing
This year’s Summer Olympics in London are looking to be the most social thus far. With the opening ceremonies about a month away, social...
Social Media
How produce suppliers are leveraging social media to add customers
If you are paying attention to marketing and social media, you come to realize there is always a newest and greatest flavor of the...
Social Media
The secret ingredient of social business success
Are you struggling with being a social business? Social media has enabled unprecedented two–way connection opportunities between organizations, their customers and prospects. Today everyone...
Social Media
Proceed with caution: Everyday dangers of social media, part 2
The Social Media Announcement A co-worker of mine received a message via Facebook from his mother in law: a simple “hello there.” Thinking she...
Social Media
Review of Business Wire’s social media PR tool
During the planning of Buzz2009, we reached out to Business Wire, our partner in industry-specific press release listings, to try out their new EON...
Social Media
Today’s bonus tracks: Social vanity, for a good cause
Wanna look good online? Try doing good in the real world first. Mitchell Markson argues that consumer interest in socially responsible businesses is leading...
Social Media
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius...
Social Media
Live from Social Media Week: How Twitter saved lives in Haiti
Twitter can save lives, influence world events and give ordinary citizens a way to take control of the flow of information, said NBC reporter...
Social Media
Let social media help your SEO
This guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference &...
Social Media
Social media and China: What you need to know
As the showdown between Google and the Chinese government plays out, it’s key to understand what’s at stake: a vibrant online market and a...
Social Media
Lena West’s 12-point social-media road map
This post is by Brooke Howell, SmartBrief’s small-business editor. Women business owners need a different strategy for handling social media because they don’t have...
Social Media
Crafting a social-media policy? Be specific
At this summer’s Buzz 2010 event on social-media for associations, best-selling author and columnist Alexandra Levit discussed the importance of having a specific social-media...
Social Media
Live from Social Media Week: How Comedy Central used social tools to promote the Stewart/Colbert Rally
Steve Grimes and Don Steele learned about Jon Stewart and Stephen Colbert’s “Rally To Restore Sanity And/Or Fear” at about the same time viewers...
Social Media
From #SXSW: 5 new corporate rules for avoiding social media legal woes
This post is by Stephen Easley, vice president for government affairs and general counsel of F2 Technologies, a wireless data technology company. He is...
Social Media
How USA TODAY balances journalistic values with its social media policy
Michelle Kessler, social media editor for USA TODAY, spoke with SmartBrief editor Jesse Stanchak at BlogWell, which was presented early May by SocialMedia.org in...
Social Media
What did social media users think about Nike’s “Black and Tan” fiasco?
To Americans, a black and tan is an innocent (yet potent) drink that is usually made with an Irish beer, Guinness. In Ireland, however,...
Social Media
Why does quantitative analysis matter, and what role does social media monitoring play?
Anybody can do a Twitter search for a hashtag or a keyword and get a “feel” for the mood of a conversation. But these...
Social Media
5 ways social media is transforming travel
In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot...
Social Media
Is social media customer service bound to fail?
Customer service through social media is ineffective. Here's why.
Social Media
10 predictions for marketers, the TV industry, and the state of social in 2016
The start of a new year means a new slate of predictions — we were pretty pleased with how the last 2 years of...
Social Media
Why social buy buttons will fail for many marketers
With more direct social buying options being added to the social landscape than ever before, there is a great deal of excitement from marketers...
Social Media
3 new challenges for brands in social media marketing
In the constant-changing social space, there are new opportunities coming to marketers nearly every single day – all presenting unique challenges along with them. ...
Social Media
Why social “helping” beats social selling
Adaptation from SHAREOLOGY: How Sharing is Powering the Human Economy (Morgan James, 2015) by Bryan Kramer, CEO of PureMatters. The term “selling” tends to...
Social Media
5 ways to use social media in lead generation
The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning...
Social Media
6 ways to pump life into organic social media
Given all of the pronouncements regarding the failing health of organic social media, we’re reminded of the peasant in “Monty Python and the Holy...
Social Media
How to align your social strategy with the rise of private sharing
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into...
Social Media
How social media fits into the content marketing workflow
Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure...
Social Media
10 predictions for marketers, the TV industry and the state of social in 2015
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount...
Social Media
Live From #SXSW: How to get the social media budget you need
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Social Media
Will social media iTunes-ify content?
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for....