Consumer Insights
Legacy CPG brands infiltrate the alcohol category
Coca-Cola and PepsiCo initially identified their forays into alcohol as experimenting, but the two are committed to expanding their presence in the alcohol category.
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The retail labor shortage, automation and the state of work
The health of the retail industry is strong, but the retail workforce adds a new set of challenges as the retail labor shortage drags on.
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Retirement Income Investment Trends
Tim Buckeridge is a vice president and sales director for the Investment Only team at Franklin Templeton. He is responsible for marketing to financial...
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Advertising Specs & Resources
Advertising Specs & Resources ADVERTISING SPECS Newsletter Ad Formats Exclusive Email Sponsorships SmartSocial / Audience Extension Lead Generation / Landing Pages THIRD-PARTY TAGS: SUPPORT...
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Our Audience
Our Audience 35% Subscribe to multiple SmartBrief publications. 93% Read SmartBrief content at least once per week. 77% Have shared SmartBrief with a friend...
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Advertising solutions
Reach business decision-makers with our unparalleled targeting ability. Premium 100% ownership of the placement of your choice. Vertical Tailor your message to a single...
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Content Marketing Section
New research from SmartBrief and the Content Marketing Institute unveils the kind of content business decision-makers view as most influential in the purchasing process....
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Content Marketing 101
The goal of content marketing is to build engaged audiences through the information and experiences that your members and customers value. Content with a...
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How Content Influences the Purchasing Process
According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their...
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Report Metrics page
This page displays SmartBrief’s advertising report metrics and terminology. Take some time to learn about the metrics we offer and the type of information...
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