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Q&A: Addressable advertising and audience expectations
In this interview, Altice executive Paul Haddad talks about what he thinks the future of addressable advertising has in store and where a4 fits in.
Results for "automation"
Energy
Emerson’s Buttler outlines the importance of calibration and measurement in growth of LNG market
Emerson's Buttler says growth of LNG market means consumers may come to rely on accurate calibration and measurement.
Energy
Baker Hughes shifts focus of oilfield technology center in Oklahoma City
Baker Hughes establishes innovation center to launch startups to serve oilfield industry
Marketing Strategy
Cognitive diversity and marketing: How AI is improving innovation
Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.
Sponsored
Custom concept development: The key to overpayment recovery ROI
Overpayment identification is not the place for a one-size-fits-all solution.
Marketing
Quarterly recap: SmartBrief’s top retail news and trends
Read about the biggest news and trends from SmartBrief's Q1 coverage of the retail industry.
Management
Charting a new path for middle management
Middle management will change but isn't going anywhere.
Modern Money
ISDA prepares for digital Common Domain Model testing, feedback
The International Swaps and Derivatives Association is preparing for testing of its digital Common Domain Model, aimed at enhancing automation and efficiency in the industry.
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Managing a hybrid cloud computing environment
Utilizing edge computing for faster resolutions of issues and downtime
Modern Money
ISDA unveils Future of Derivatives survey results
ISDA kicks off 33rd Annual General Meeting with release of Future of Derivatives survey results.
Marketing Strategy
How marketers can find success in brand commerce and retail
A look at brand commerce and the rise of artificial marketing intelligence
Digital Technology
Middle management job security in the age of automation
As artificial intelligence strengthens, how will white collar workers be impacted?
Management
AI will change the way you lead. Are you ready?
AI is coming for the workplace. How can leaders react?
Infrastructure
Smarsh, NextRequest collaborate to offer end-to-end archiving solution for government agencies
Smrsh and NextRequest collaborate on solution that helps organizations conserve resources while increasing their responsiveness to requests from the public.
Food
Beyond chatbots: 3 ways AI will revolutionize the grocery industry
Many think of voice assistants and chatbots when they hear the term AI, but grocers are in a unique position to take advantage of the tech across their businesses.
Food
How food, beverage brands are going digital to improve the customer experience
From mobile to AI, find out how four food and beverage brands are using digital technology to improve the customer experience.
Management
Q&A: Building a resilient workforce
Six ways to create a culture of resilience in your workplace.
Food
Rise of the robots: Automation’s role in the future of foodservice
Innovations in robotics and automation offer new ways for restaurants to streamline operations, attract top talent and delight diners, presenters said at The National Restaurant Association’s Restaurant Innovation Summit last month.
Management
What will you do when things go bad?
Leaders aren't challenged by good times; it's how they react when things aren't going well.
Sponsored
Smart traffic helps improve quality of life
Implementing intelligent traffic systems can help cities better understand current traffic needs and make adjustments
Sponsored
Preparing the next generation of securities industry professionals
Changes to financial services exams are coming in 2018
Modern Money
Execs look at fintech’s progress and where it’s headed
Executives explored the present and future of fintech at SIFMA's 2017 Annual Meeting.
Careers
From career mobility to opportunity mobility
Not every workplace has new titles or formal roles, but every workplace has opportunity -- limited only by the imagination and commitment of employees and leaders.
Food
Smart Kitchen Summit maps and explores the future of food, cooking and the kitchen
This event, Oct. 10-11, in Seattle, Wash., will bring together brands and startups in the food and kitchen technology space to map the future of food.
Food Retail
Loyalty, relationships drive consumers in the experience economy
Read about how restaurants and retailers are tapping into consumers' desires for experiences and bringing experiential retail into their establishments.
Modern Money
Smarsh acquires Cognia to extend voice-archiving capabilities ahead of MiFID II
Smarsh acquires voice-archiving solution to boost MiFID II compliance offerings
Management
Empathy makes you a more effective leader
Empathy is more important than ever as technology takes over our interactions.
Marketing Strategy
Why influencer marketing agencies aren’t going anywhere
The growing prominence of digital influencers in social media marketing has left some worrying: are agencies getting cut out of the influencer marketing boom?
Career-Technical Education
What do teens want?
A recent report links lack of engagement to dropping out of school. Get engagement tips.
Social Media
Why social media must helm a 360-degree customer view
As more and more consumer activity moves to social media, it’s clear that social media IDs should be linked to the CRM for a truly complete customer view.
Marketing Strategy
Measurement insights from a career in marketing
How to gain insights from data and launch a career in data measurement.
Sponsored
Automation is Key to Personalized Customer Experiences
The right automation tools can help customer service agents provide a highly customized and efficient solution while meeting expectations in an increasingly personalized world.
Digital Technology
What’s next for programmatic advertising?
Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.
Food Retail
Report update: Brushing up on the evolution of digital food shopping
FMI and Nielsen teamed up to report on the state of digital retail in the grocery industry. Find out how SmartBrief's coverage has kept up with the report's findings.
Sponsored
Managing your media and entertainment company for future success
Media companies are better leveraging technology to streamline operations
Career-Technical Education
Simulation: Not just for gamers
How simulation is changing industry and career and technical education
Digital Technology
Will robots replace marketing managers?
Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.
Sponsored
Successfully executing an omnichannel retail strategy
Executing on an omnichannel strategy
5 elements to improving B2B lead conversion
As you consider how to improve your new business success going into 2017, you may want to first identify why some opportunities did not convert.
Marketing Strategy
How to invest in better marketing – Part Six
Review sites attract shoppers seeking advice like investors seeking advice from online sources.
Sponsored
How to get the most from your building automation system
Building automation systems help improve operations and save money
Sponsored
Urban efficiency requires intelligence
Johnson Controls' Lisa Brown talks about data, analytics and the impact both have on efficiency and productivity today and tomorrow.