Leadership
Q&A: SmartBrief CEO Rick Stamberger
SmartBrief CEO Rick Stamberger in what's happening at SmartBrief and what's next.
Results for "automation"
Marketing Strategy
How small brands can act like big businesses through email marketing
As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, however, that doesn't mean you can't match the results. Email marketing is a powerful tool for businesses of all sizes.
Social Media
Social media automation: Unlocking the power of IFTTT recipes
The use of IFTTT (If This Then That) recipes in the social media world has transformed how many marketers do business, the result of which has led to the brands at the center of these contracts being rather impressed
Education
Deep dive on operations yields operational excellence
Understanding and improving operations can be challenging. Learn how operational audits can help.
Sponsored
Cybersecurity programs protect information, systems and infrastructure
How local governments can combat cyber threats
Finance
Improving rep experience through automation
This post is sponsored by Vertafore Sircon® Solutions. License and appointment standards and automation initiatives have delivered real benefits to carriers and distributors offering...
Finance
Best Practices in Securities and Insurance Product Sales Authorization Management and Verification
Tim Owen, Vice President of Product Management, Vertafore Sircon This post is sponsored by Vertafore Sircon® Solutions. The agent or adviser’s first encounter with...
Modern Money
Davos Today – January 19
The World Economic Forum Annual Meeting 2016 kicked off with an evening program Tuesday in Davos. Here are some of the highlights: UBS sees...
Education
Unconscious bias
This month, SmartBlog on Education is exploring classroom design and management — just in time for the new school year. In this blog post,...
Leadership
The importance of maintaining accurate health care provider information
(Photo:Tom Suk, Senior Director of Provider Data Solutions, LexisNexis) This post is sponsored by LexisNexis® Risk Solutions As more consumers enroll for benefits and...
Modern Money
ICAP test proves potential of blockchain in FX bilateral block trades
ICAP has announced the successful completion of a proof-of-technology test of a distributed ledger using blockchain. The technology could potentially be a game-changer for...
Management
How can I encourage managers to shift from blaming to coaching?
The Young Entrepreneur Council is an invite-only organization composed of the world’s most promising young entrepreneurs. In partnership with Citi, YEC launched BusinessCollective, a free virtual mentorship...
Leadership
The future of city security
Michael Gagnon, Director of Marketing/Security and Fire, Johnson Controls This post is sponsored by Johnson Controls. Cities today face multiple security issues, including terrorism,...
Finance
The millennial generation: Revolutionizing the financial services industry
Chris Corrao, Product Manager, WealthStation at Sungard This post is sponsored by SunGard Chris Corrao is product manager for SunGard’s capital markets business...
Strategy
The dangers of automation: When to automate and when to be human
I love automation. I love the productivity it brings. I love working smarter, not harder. I even founded a company all about automation. However,...
Brands & Campaigns
5 essentials for an efficient social media workflow
Do you sometimes seem to get lost in handling your social media activities? Here are five ideas that can save you time — and...
Modern Money
Report: Automated clearing wave of the future for ETDs
Participants in exchange-traded derivatives markets are urgently looking toward automation in the clearing and confirmation process, and their budgets reflect this priority. According to...
Restaurant and Foodservice
How CRM can turn customers into regulars
Good food and a pleasant atmosphere are a big part of bringing customers in the door, but building relationships with those customers is important...
Social Media
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Inspiration
How do you know if your team is really ready for a growth spurt?
The following answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most promising young entrepreneurs. The YEC recently launched #StartupLab,...
Management
Comcast, TWC and restoring the value of customer service
Image via Comcast Time Warner Cable will be taken over by Comcast is a $45.2 billion deal pending regulatory approval. The reports are already...
Brands & Campaigns
Andy’s Answers: How to be a real duct tape marketer
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here...
Management
Jump-starting transformative change as a leader
Evan Smith is a senior partner at Schaffer Consulting, a leader in the development and practice of organizational and cultural change for 50 years....
Marketing Strategy
Why marketing needs to get personal
This is Part 1 of a three-part series. My name is James Scherer and I live in Vancouver, British Columbia. I work for Wishpond...
Marketing Strategy
3 strategies for putting personality into content
One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple...
Social Media
4 ways to add personality to social communication
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy. Let’s do a quick recap: Part 1 introduced...
Communication
Breaking down silos: How we did it in 4 steps
Going from a one-woman marketing consultancy to a burgeoning agency is not something one plans, but a couple of years ago, I found myself...
Marketing Strategy
Is the future of social marketing niche networks?
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s technology...
Marketing
Time and ROI are the greatest social media marketing concerns
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s...
Brands & Campaigns
Do you have the right social tools for the job?
“This is big-kid marketing.” That’s what I always tell new hires at my agency, because no matter how hard B2C marketing gets, it can...
Marketing
How much time should social engagment take?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll...
Brands & Campaigns
4 ways to keep your content in the spotlight
You wrote an article. It’s probably awesome, full of insights and experience readers can’t get anywhere else. On that first day you published you...
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