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Results for "branding"


There is no easy button

Leaders wish they had an "easy button" when mapping out strategy, but the ability to improvise when obstacles arise is where real leadership is found.


No more onboarding

Onboarding is the wrong term to use for fulling welcoming and integrating employees. Let's think about immersion, instead.


How to implement effective DEI marketing strategies

Marketers play a central role in company diversity, equity and inclusion initiatives, and more brands are investing in DEI initiatives. What are some of the hurdles companies face when it comes to implementing effective DEI marketing strategies? And how can they overcome them?


AI vs. humans, part 1

AI and the metaverse won’t make humanity better; they will augment and intensify what we all already are, for good and for ill. Here's what that means for leaders and companies.


The beauty of contrast

Contrast is how we discover new ideas and move forward. Embrace the contrast between you and other people in your work and life.