Consumer Insights
How stories are selling the new crop of fancy foods
Specialty food brands and their founders told their compelling startup stories at the Summer Fancy Food Show in New York City last month.
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Food
What’s on the menu at the 67th Summer Fancy Food Show?
This year's Summer Fancy Food Show by the Specialty Food Association will highlight the latest trends in the industry and feature some famous faces.
Technology
How plant-based meat is evolving for the future
The future for plant-based meat goes way beyond burgers, chicken nuggets and traditional retail channels.
Social Media
Grow your profits and social impact with the “Influencer Effect”
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Marketing
Rihanna’s Super Bowl show was a win-win but …
Rihanna's Super Bowl 2023 show scored big but a deeper dive shows how it could’ve been even better.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Technology
The changing face of plant-based dining in the digital age
Author and researcher Eve Turow-Paul shared insights into the way digital technology has influenced the way millennials and Gen Z experience food.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Digital Technology
How Douyin (TikTok in China) is emphasizing e-commerce
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Edtech
Top 5 tech tools to maximize reading fluency
Students can increase reading fluency in several ways with apps
Social Media
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
Food Retail
Plant-based meat makers find ways to stand out in a growing field
Consumers are increasingly open to trying plant-based meat alternatives as more brands vie for their attention.
Food
Top 10: School lunch supplies, H-E-B and Megan Thee Stallion Hottie Sauce
Whole Foods Market's 2022 food trends forecast and Del Taco's labor shortage adjustments also drew in readers.
Food
Top 10: Crispitos shortage, grocery demand and the greening of Burger King
Restaurant Brands International aims to reach net-zero emissions in less than 30 years.
Management
Why leaders need to know the difference between teams and rosters
Aaron Rodgers' ongoing dispute with the Green Bay Packers suggests that great organizations are defined by the living culture, not what they look like on paper. This lesson extends beyond sports and should concern all leaders.
Social Media
Social commerce emerges as the new capital for brands to reach customers
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.
Marketing
Why I was wrong about Clubhouse … and you are, too
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.
Consumer Insights
Restaurants, food brands find a partner in Veganuary
Veganuary's growing popularity among consumers has spurred plant-based brands to participate in the 31-day vegan challenge.
Management
Who do you most admire?
When asked who they most admire, we tend to default to presidents, first ladies and celebrities. Why not look closer, at the people in our daily lives?
Consumer Insights
Datassential’s 10 food trends to know in 2021
Here are 10 trends to know – 3 macro trends and 7 flavor and ingredient trends – that you should consider as you think about your 2021 plans.
Brands & Campaigns
How luxury brands use celebrity influencers to attract Chinese millennials
Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
Food
Top 10: Restaurant-inspired chip flavors, addressing the nation’s change shortage
This week, readers were interested in Mondelez cutting 25% of its products and Americans loving fluffy Japanese milk bread.
Brands & Campaigns
3 things influencers want brands to know
Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.
Management
Toward a new style of leadership — leading for resilience
What kind of executives are we developing if they lack resilience? There's a better way
Food
Top 10: Effects of the coronavirus outbreak on restaurants, grocery
Coronavirus-related food world stories grabbed readers' attention this week.
Digital Technology
Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
Sponsored
Embracing experiential marketing is key to reaching today’s consumer
As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.
Digital Technology
Playing the community game
How marketers and developers can create, guide and find advantages in mobile gaming communities
Marketing Strategy
How to demystify wellness: Focus on science, not sizzle
Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.
Restaurant and Foodservice
Trends for the air and the sea
As the competition only grows in the airline and cruise line industries, both are upping their foodservice game to stand out.
Digital Technology
Best practices for embedded video in email
Raise click through rate, and engage more readers, by following these tips for embedded email video
Restaurant and Foodservice
Hotel foodservice trends to follow in 2019
Which trends are paving the way for hotel foodservice success in the new year?
Food Retail
The changing face of meal kits
Meal kits are changing with the times and evolving with shifting consumer preferences.
CPG
Plant-based milks make a bigger splash
Thew plant-based milk and cheese market is gaining in popularity and attracting new brands.
Food
New fancy food brands marry nutritious, delicious
New fancy food brands serve tasty snacks made from healthy ingredients.
Marketing Strategy
3 ways to engage advertising-weary consumers
Break through the advertising noise with better engagement strategies
Restaurant and Foodservice
Partnerships with delivery services expand hotel food and beverage options
Hotels are leveraging partnerships with a new crop of delivery services to provide guests with expansive dining and services options.
Management
How organizations can react to #MeToo — at every level
Individuals, teams and organizations all have a role to play if we want to turn #MeToo into action.
Leadership
Lessons in public speaking from Dot Foods
In your next speech, consider how you can get your message across, to share your success, while still being humble and helpful.
Food
Top 10: Changes on track at Nestle, Kroger, Papa John’s
News of Nestle's plan to sell its US confectionery unit struck a chord with readers this week, as did stories from Kroger and Papa John's.