Public Relations
How to get the most out of radio and podcast PR
Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage
Results for "craft%20beer"
Leadership
How to craft a culture change at your organization
Culture change at a company requires telling new stories and getting employees to share them and create their own.
Digital Technology
Do’s and don’ts of promotional emails
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
Development
Something so right – the most powerful practice leaders can model and share
Taking a pause and collecting your thoughts can be one of the most powerful habits leaders can develop, writes Larry Robertson.
Edtech
It’s not easy being a STEM competition judge
Middle- and high-school students focus on local problems with global ripples as they compete in STEM competition.
Development
Free your leadership by challenging assumed constraints
Like grasshoppers reluctant to jump out of a jar, leaders have their own assumed constraints that keep them from success, writes Susan Fowler.
Marketing
What reading trends mean for content marketers
Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
Digital Technology
Generative AI: We’ve been here before
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.
Education
Conn. teacher builds bonds with students, leads by example
High-school science teacher Carolyn Kielma of Connecticut is one of 5 finalists for 2023 National Teacher of the Year.
Education
Features that spell success for a teacher coaching cycle
Donna Spangler asserts that the teacher coaching cycle that involves an identify-learn-improve method works best.
Digital Technology
Marketing data isn’t a set it and forget it
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Sponsored
Q&A: How to pair vegetables with turkey for nutritious meals students will gobble up
Familiar flavors can entice students to try new foods and eat more vegetables, and turkey is an especially appealing and versatile option for school foodservice operators, chef and nutritionist Brenda Wattles says in this interview.
Updates
Superintendent of the Year finalist Caposey does more — because he does less
Superintendent of the Year finalist PJ Caposey talks with SmartBrief about fixing broken systems, winning tough battles for funding and focusing just on what matters .
Inspiration
Are you able to influence people?
You can more effectively influence people by getting to know their interests, addressing them and asking for their support, writes Paul B. Thornton.
Food
Q&A: Poly Cal expert, FMI execs talk responses to food inflation
Cal Poly's Ricky Volpe and FMI's Andy Harig and Heather Garlich meet with SmartBrief for an exclusive discussion on food inflation, consumer behavioral changes and grocery retailers’ adoption of new technology.
Insights
Education cybersecurity: How leaders should address rapid rise of ransomware
Ransomware for K-12 schools and colleges isn't a matter of if, but when. Cybersecurity expert Allen Jenkins explains the repercussions and solutions.
Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
Food
Q&A: CIA faculty discuss challenges, opportunities facing the culinary industry in 2023
Many of the issues that mattered most to chefs and other culinary professionals this past year will continue to shape the culinary industry in 2023, according to faculty members at the Culinary Institute of America.
Consumer Insights
What’s ahead in health and wellness in 2023?
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health and wellness aspirations and behaviors.
Food
Restaurants craft proprietary plant-based proteins that go beyond off-the-shelf products
In the quest to offer more meatless options, some restaurants are producing proprietary plant-based proteins, which allows them to tweak recipes to suit customers’ palates and values, and can offer more control when it comes to costs and product availability.
Leadership
Rethinking the Manager’s Operating System
A manager's operating system, just like a computer's, needs to be fined tuned and updated to run effectively and efficiently, writes Art Petty, who offers 10 upgrades.
Food
What do restaurant menu trends look like post-pandemic? Omelets, nachos hold clues
A Datassential analysis of restaurant menu trends reveals that the industry is on its way to normalcy.
Food
How chefs can reclaim the past, craft the future of Black foodways
Chefs discussed how to shape a culinary future that celebrates Black foodways at the Culinary Institute of America's Worlds of Flavor conference.
Food
Craft brewers cheer the return of in-person drinking, festivals
Craft beer sales rebounded in 2021 and 2022 saw the return of Oktoberfest and the Great American Beer Festival.
Social Media
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Communication
Difficult conversations: Common traps to avoid
Leaders can skillfully navigate a difficult conversation with an employee by avoiding these three common traps.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Digital Technology
How to get started creating your company’s martech plan
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Consumer Insights
Coffee drinkers increasingly brew premium, specialty blends at home
As pandemic-related food and beverage trends persist, consumers are attracted to quality, unique coffee products to enjoy at home.
Edtech
Tech Tip: Individualized AI coaching provides helpful PD
Donna McDaniel of Keller Independent School District in Texas was one of the first teachers in the world to use artificial intelligence-driven coaching for professional learning. Here’s what she thought.
Inspiration
How to build workplace passion
Learn why leaders want to build workplace passion instead of relying only on employee engagement.
Leadership
Be the balm: Creating an anti-burnout culture
Fixing burnout isn't an individual problem. Leaders need to create anti-burnout culture if they want to address this crisis.
Careers
Success statements show employers how you’ve added value at work
Learning to craft success statements and communicate them to executives will be key to your next project or promotion. Learn more.
Marketing
To reach Hispanic consumers, marketing nuance is key
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.
Marketing
People are not spoils of war
Lupine Creative CEO Kate Wolff says the time of seeing advertising agency employees just as “talent” or a “commodity” are over. To build healthy employee cultures, “we need more empathy, transparency, and authentic curiosity.”
Communication
What a health scare can teach about EQ and social awareness
Empathy is especially important because, as our author learned after a health scare, people are quick to make negative assumptions or judgments of others.
Edtech
Integrating culture and history with robots
Here’s how a general studies teacher and a Judaics teacher collaborated to combine multiple subjects into one robot-based lesson.
Social Media
How to find influencers for your next social campaign
A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.
Sponsored
How acute care monitoring enables nurses to focus on what they do best
Technology-enabled services such as remote telemetry monitoring and virtual sitting can ease the budrden on nurses.