Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
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Leadership
Time to step up for corporate sustainability
Companies concerned with sustainability should view 2023 as the year to take bold action on their goals, writes Stefan Schwab.
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Technology
6 startups transforming the grocery technology industry
From automation to food waste, customer engagement to digital value creation, these six startups are making a name for themselves in the grocery industry.
Infrastructure
EDF Renewables Sees Stability in 2023
Tristan Grimbert and Raphael Declercq from EDF Renewables discuss what lies ahead in 2023 for the renewable energy industry.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Social Media
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Marketing
Managing Your B2B Marketing Budget in 2023
There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Consumer Insights
Datassential forecasts 2023 macro trends for the food industry
The market researcher unveils the tentpole themes that will impact the food industry in the coming year.
CPG
CPG brands take customer loyalty into their own hands
Loyalty programs are a key way for CPG manufacturers to connect with consumers and gain valuable insights.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Edtech
Digital productivity solutions in higher ed offer student, staff relief
Never-ending, confusing paperwork generated in higher education can be tamed with digital productivity solutions.
Infrastructure
Breaking down cost barriers for rooftop solar
Andy Posner, founder and CEO of Capital Good Fund, shares details about a program that tackles one of the biggest challenges people face when they are thinking about installing rooftop solar: cost.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Finance
CFTC’s Mersinger Discusses Regulating During Times Of Uncertainty
CFTC Commissioner Summer Mersinger offers her perspective on topics ranging from crypto and geopolitics to agriculture commodities and renewables.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Food
National Restaurant Association’s tech and innovation policy lead looks back at 2022, ahead to 2023
Brennan Duckett, director of technology and innovation policy at the National Restaurant Association, discusses the major legislative policies that affected the industry in 2022 and what policy issues restaurants should have on their radar for 2023.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Leadership
Want to engage team members? Formalize your servant purpose
Companies need a specific "servant purpose" that provides employees a sense of pride in how they serve customers and clients.
Travel
Holiday travel declines as costs rise
Travel during the holidays isn’t what it once was. From Thanksgiving until the new year, due to inflation or recession and concerns about frequent travel delays, holiday travel demand has decreased
Food
Food retailers fight inflation with creative solutions
Find out how grocers are overcoming inflation-related obstacles and boosting customer relations via innovation to meet shifting behaviors.
Infrastructure
Iron Flow Batteries on the Rise
Hugh McDermott from ESS outlines the crucial role iron flow batteries are poised to play in the long-duration energy storage market.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Leadership
4 ways to ease the workplace squeeze
Managers can help ease the squeeze they're feeling by focusing on what needs to get done, get clarification on expectations and ask for help.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Leadership
3 ways to measure your leadership effectiveness
Leadership effectiveness can be measured several ways including a company's performance and feedback from customers and employees, writes Rashan Dixon.
Leadership
Why it’s sometimes faster to slow down
Companies must act fast in some areas of business, but Steve McKee writes that it's often best to slow down to produce the best results.
Food
Emerging brands shine at pop-up food retailers
Pop Up Grocer features food brands from under-represented groups with a focus on dietary needs and responsible ingredients.
Leadership
Good leaders know when to delegate — and when to not
C-suite leaders may need to be very hands-on if matters are urgent, but also must know when it's best to delegate tasks to avoid distractions or a temptation to micromanage.
CPG
Smart labels, sustainability and food safety: What’s new, now and next in food packaging innovations
From improving food safety and offering sustainable material alternatives to helping retailers glean more customer data, food packaging innovations are revolutionizing the food and beverage retail industries.
Infrastructure
How Demand Response automation creates a greener, more resilient grid
James Muraca from Enersponse explains how automated Demand Response systems can enhance grid resiliency, utilize more renewables and save users money.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Insights
Fintech payment innovations could reshape higher ed
Today’s fintech landscape is driving a greater need for payment innovations in education software at the collegiate level.
Social Media
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Workforce
3 ways to create loyal employees
Companies can create loyal employees by showing their loyalty to them first through both professional and personal support.
Food
Restaurants reallocate some tasks to robots to deal with staffing shortages
As restaurants adjust to changing business conditions some operators are using robots and other automation technologies to reallocate some tasks and maximize efficiency.
Leadership
How emotional intelligence supports employee fulfillment
Leaders who hone their emotional intelligence skills are more likely to build trust and create a sense of fulfillment for employees. Greg Sloan provides a roadmap leaders can use.
Sponsored
TEAM Software Announces a New Product: TEAM by WorkWave
This piece is sponsored by TEAM Software. For more than 30 years, TEAM Software has been a well-known name in the BSC industry. Its...