Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Results for "marketing%20strategy"
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Marketing
4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Inspiration
Don’t let your means betray your ends
Even the best of intentions in business can be undermined if your means betray your desired outcomes, writes Steve McKee.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Social Media
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Consumer Insights
Seaweed wave: Health, sustainability spur algae’s popularity
Seaweed has been gaining popularity on menus and store shelves over the past few years, but this year could bring a tidal wave of new products and culinary applications as food companies look to cash in on algae’s health and sustainability benefits.
Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Marketing
Managing Your B2B Marketing Budget in 2023
There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Inspiration
5 steps to create strong connections with peers
Making strong connections with professionals both inside and outside of your company can help you advance your career and build a network, writes executive coach Elisabeth Owen Hayes.
Consumer Insights
Datassential forecasts 2023 macro trends for the food industry
The market researcher unveils the tentpole themes that will impact the food industry in the coming year.
CPG
CPG brands take customer loyalty into their own hands
Loyalty programs are a key way for CPG manufacturers to connect with consumers and gain valuable insights.
Marketing
AR meets billboards: 2023 trends in OOH advertising
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Consumer Insights
5 food and beverage trends to watch for 2023
Five of the top food and beverage trends to watch for 2023 include a beverage category that will continue to gain popularity and the social media platform that experts think will most influence where and what consumers want to eat.
Social Media
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Food
National Restaurant Association’s tech and innovation policy lead looks back at 2022, ahead to 2023
Brennan Duckett, director of technology and innovation policy at the National Restaurant Association, discusses the major legislative policies that affected the industry in 2022 and what policy issues restaurants should have on their radar for 2023.
Social Media
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Inspiration
A heuristic to judge leadership effectiveness
A handy heuristic to judge your leadership effectiveness is if you're stalled, stuck or stale, writes Steve McKee, who provides advice for all three states.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Social Media
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
CPG
Bubble tea has hit the sweet spot
Boba tea shops have become practically mainstream, and bubble tea products are now beginning to enter the CPG market, indicating consumers’ desire to replicate the experience at home.
Food
Restaurants craft proprietary plant-based proteins that go beyond off-the-shelf products
In the quest to offer more meatless options, some restaurants are producing proprietary plant-based proteins, which allows them to tweak recipes to suit customers’ palates and values, and can offer more control when it comes to costs and product availability.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Food
Food retailers fight inflation with creative solutions
Find out how grocers are overcoming inflation-related obstacles and boosting customer relations via innovation to meet shifting behaviors.
Social Media
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Leadership
Why it’s sometimes faster to slow down
Companies must act fast in some areas of business, but Steve McKee writes that it's often best to slow down to produce the best results.
Food
Emerging brands shine at pop-up food retailers
Pop Up Grocer features food brands from under-represented groups with a focus on dietary needs and responsible ingredients.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.