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Results for "marketing%20strategy"

Marketing

Managing Your B2B Marketing Budget in 2023

There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.

CPG

Bubble tea has hit the sweet spot

Boba tea shops have become practically mainstream, and bubble tea products are now beginning to enter the CPG market, indicating consumers’ desire to replicate the experience at home.