Communication
Be long on patience when new workers are short on skills
New-to-the-workforce people whose schooling was interrupted by the pandemic may be short on skills. Here's how leaders can be address the gaps.
Results for "millennial"
Marketing
Why financial brands must now take bigger risks
The Shipyard’s Lauren Arnold details three forward-leaning strategies that financial brands must take for their marketing to get noticed.
CPG
What is driving candy and snack purchases?
Inflation and product innovation were some of the key topics at this year’s Sweets & Snacks Expo organized by the National Confectioners Association.
Social Media
Grow your profits and social impact with the “Influencer Effect”
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Workforce
5 characteristics of high-performance organizations
Boost employee performance by building trust, providing critical feedback and recognition as well as opportunities for growth, writes Cyndi Wenninghoff.
Sponsored
Talk about close to home: What consumers expect from their furniture brands in 2023
A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.
Leadership
3 ways leaders can build employee loyalty
Leaders can increase employee loyalty by offering flexibility, respect and validation, says S. Chris Edmonds.
Technology
Food tech trends: Tensions along the path to trust
As consumers encounter new food tech, they will evaluate those foods based on familiarity, risk, benefits and consequences, according to the Hartman Group.
Consumer Insights
Datassential forecasts 2023 macro trends for the food industry
The market researcher unveils the tentpole themes that will impact the food industry in the coming year.
Inspiration
How to make corporate mindfulness more than a leadership cliché
Corporate mindfulness can be transformed from a cliché to a powerful tool for re-engaging employees and boosting their productivity.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Marketing
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Marketing
Out-of-home ads see a resurgence, blend with digital
Collective Liberty is among a growing number of organizations flocking to OOH advertising.
Marketing
Qonsent, Givsly blend cause marketing and data privacy
The collaboration aims to ease purpose-driven marketing efforts for brands.
Social Media
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers?
Brands & Campaigns
Travel marketing takes flight again
Marketers and brands are flocking back to the travel sector.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Sponsored
Surveying the labor landscape in the building services sector
As industries work to navigate pandemic-related staffing challenges, Jeff Davis, Group Vice President Solution Sales at WorkWave, shares his insights on recent labor statistics from the building services sector and what employers can do to attract and retain top talent.
Digital Technology
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
Consumer Insights
How restaurant operators can tap into the latest dessert trends
Desserts are eaten more than consumers admit, and they’re gravitating toward global, vegan options.
Food
Keeping up with consumer preferences means understanding changing ideas on health
Health innovation is now about touting beneficial nutrients, functional attributes and production methods.
Food Retail
3 trends keeping shoppers in the frozen food aisle
RangeMe’s Brandon Leong looks at how the coronavirus pandemic spurred consumer interest in frozen foods -- and that demand is not slowing down. He details three top trends.
Travel
How the travel industry is embracing sustainability
The pandemic has not caused the travel and hospitality industry to lose sight of sustainability.
Digital Technology
5 ways marketers can overcome paralysis by complexity
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.
Sponsored
First-to-market sweet potato product from Idahoan Foods relieves cooking fatigue in 60 seconds
Idahoan Foods tapped into the heat-and-eat pouch trend to create a first-of-its-kind offering that delivers sweet potatoes in a convenient format with a clean label.
Consumer Insights
What’s trending for the future of food?
Food and beverage manufacturers should focus on health-forward options to capitalize on the future of food trends.
Brands & Campaigns
How luxury brands use celebrity influencers to attract Chinese millennials
Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
Brands & Campaigns
Digital CX: How brands can win the new normal and beyond
Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.
Consumer Insights
The role of functional food and beverage in the era of COVID-19
To boost immunity and overall health and wellness within the COVID-19 pandemic, consumers are increasingly seeking out functional food and beverage products that they believe might aid in the body’s defenses.
Consumer Insights
What do today’s grocery shoppers want from seafood?
Opportunities abound for food retailers looking to ramp up seafood sales.
Modern Money
Stock Trading App Industry Overview: Trading Goes Virtual
Stock trading apps are disrupting the financial industry. Here’s what you need to know about the most popular investment apps, and why they matter.
Marketing Strategy
Opinion: Coronavirus rewriting social connection rules
Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.
Marketing
Old school, millennial combo: 2020 marketing strategies
OnCourse’s Erin Merrill looks at the benefits of various old-school and new-school marketing techniques, and how they can be combined to meeting marketing goals.
Digital Technology
Striking a balance between data privacy & digital personalization
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
Food
Expanded plant-based options, elevated kids’ fare and alcohol-free beverages are on the menu for 2020
Several trends that emerged or gained a foothold in the food industry in 2019 will continue to grow in the coming year.
Sponsored
How protection services combat retail’s promotional environment and boost sales margins
Retailers' sales margins can suffer in today's highly promotional environment -- especially coming off of the holiday season. Find out how extended warranties and other protection services help combat that promotional environment and boost margins.
Sponsored
Are retailers missing out on protection services opportunities?: 3 misconceptions about product warranties
Shoppers crave more than just merchandise -- they want services like product warranties to complete their purchase journey. Read about the most common misconceptions about warranties and why they’re a natural addition for retail businesses.
Travel
Airport lounges step up their game to serve millennials, solo travelers
Millennials and those adding leisure to business trips are growing segments for the travel industry.
Finance
McNamee warns of the dangers of a new data economy
Silicon Valley veteran sounds stark warning about Big Tech
Food Retail
Retailers, restaurants tap into a powerful resource that’s in their employees’ own pockets
Letting employees use their own smartphones for scheduling, training and other work tasks is gaining popularity with restaurants and retailers, and the practice can boost productivity and retention.
Marketing Strategy
Design for the experience economy: Buying the brand experience
ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.