Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Results for "minimum%20wage"
Insights
Education cybersecurity: How leaders should address rapid rise of ransomware
Ransomware for K-12 schools and colleges isn't a matter of if, but when. Cybersecurity expert Allen Jenkins explains the repercussions and solutions.
Infrastructure
Breaking down cost barriers for rooftop solar
Andy Posner, founder and CEO of Capital Good Fund, shares details about a program that tackles one of the biggest challenges people face when they are thinking about installing rooftop solar: cost.
Inspiration
Want to change? Change how you see yourself
Creating a sustainable change in your behavior is best accomplished by first changing how you see yourself, writes Naphtali Hoff.
Sponsored
New policies, new posters: Is your business prepared?
Subscription and digital services for labor law posting requirements can save businesses time -- and keep them in compliance.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Infrastructure
Iron Flow Batteries on the Rise
Hugh McDermott from ESS outlines the crucial role iron flow batteries are poised to play in the long-duration energy storage market.
Workforce
How a sense of belonging can end “quiet quitting”
Leaders can avoid "quiet quitting" by making diversity, equity, inclusion and belonging a "must-have," not just a "nice-to-have" part of the culture.
Workforce
3 steps to quell “quiet quitting” and resignations
Stem the tide of "quiet quitting" and resignations by being curious about employees' needs and offering flexible work arrangements.
Updates
NASSP finalist: Principal Hayward thrives on building connections
Building connections with students, staff, peers has been a person and professional management tool for Principal Donna Hayward.
Updates
Extra Credit: Education, reparations, teachers’ frustrations
Should we pay reparations through education? Can you count the reasons teachers are frustrated? Letter-writing pays positive dividends.
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Workforce
3 strategies to win the war for talent
Companies can win the war for talent by following these three steps to create great jobs that provide a sense of connection and satisfaction for employees.
Finance
What CFOs are Reading: The SmartBrief Seven
A biweekly recap of the key trends and developments being followed by corporate finance professionals.
Sponsored
Strengthen early literacy skills with Duolingo ABC
Duolingo ABC is a free, gamified literacy app for children who speak English that was developed by a team of learning scientists, literacy specialists, engineers, illustrators, and parents who know that kids who read can change the world.
Finance
What CFOs are Reading: The SmartBrief Seven
A biweekly recap of the key trends and developments being followed by corporate finance professionals
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Educational Leadership
Build a positive partnership with parents of students with disabilities
Program specialist Alina Davis shares 4 ways to work more effectively with parents on IEPs.
Careers
Your LinkedIn network’s huge! Here’s why that’s a red flag
Your LinkedIn network should be about curating your contacts and adding value, not collecting as many connections as possible.
Marketing Strategy
3 reasons why brand consistency matters
Brand consistency is essential as content marketing becomes a more common tactic.
Marketing
With all eyes on digital, think out of home
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.
Updates
Rebooting Title IX: The view of a plaintiff in Alexander v. Yale
Pioneering plaintiff Olivarius: How we should continue to improve Title IX
Inspiration
How leaders can inspire accountability
Leaders can struggle with accountability when it feels like a threat. Here's how to make accountability into a positive, supportive goal.
Voice of the Educator
How U. of West Alabama nursing program achieved 100% NCLEX pass rate
Mentorships, scholarships and mandatory test prep paved the way to a perfect NCLEX score.
Leadership
Why you should sharpen your saw
Sharpen your saw in the mold of Stephen R. Covey through hydration, exercise, sleep and reflection, and you'll see productivity gains.
Leadership
King of the road
More employers are looking to hire people with criminal records. Former felon turned business owner Tyrone Gladney details what you need to know about recruiting these individuals -- and why they might be the secret to your success.
Food
Top 10: Snack trends, Burger King’s drive-thru, a Skittles bed
SmartBrief’s food and beverage readers were drawn to a bevy of different stories this week, especially news focused on snacks and sweets.
Digital Technology
3 challenges to overcome with self-serve digital conversion tools
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Marketing Strategy
Opinion: Why Biden’s “gig economy” policy needs a rethink
Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.
Management
What 30 years of flexibility has taught me about successful hybrid workplaces
Flexible scheduling already exists, and here's one CEO's lessons from 30 years of workplace scheduling that benefits the business and employees while setting boundaries with clients.
Communication
Express your best self: Go for connection, not perfection
Here are some ways to be prepared for your next presentation so that you can focus on connecting with the audience and not worrying about being perfect.
Management
Develop your presentation media: The slide deck
Don't default to PowerPoint. Understand why a slide deck exists and how it can enhance your public speaking and presentation style.
HR
A new framework for HR in a “work from anywhere” economy
Global organizations need HR leaders with global intellect, acumen and agility if they're to make the best decisions for the workforce and company.
Management
The 6 talent futures
How can you continuously develop talent for the moment? It starts with a clear, data-driven understanding of the talent groups you have and their futures.
Management
The ABCs of responding to the Great (or not so great) Resignation
Resignations recently hit an all-time high. You can't prevent every employee departure, but proactive leadership can retain more people and make for smoother offboarding.
Education
How schools can close the homework gap with the Emergency Connectivity Fund
The FCC has approved the final rules of the $7.17 billion Emergency Connectivity Fund, aimed at tackling the digital divide plaguing millions of students. Here’s how it works.
Sponsored
From recalls to rebrands: The evolution of crisis and issues management
In this interview, Premiere Response co-founder and Executive Vice President of Customer Engagement Beth Ziff discusses how working with a customer relationship management firm can give brands an edge when dealing with recalls and other issues.
Voice of the Educator
Shared experiences spell teaching success
Alejandro Diasgranados' experiential teaching leads students to be their best.
Renewable Energy
A conversation with FERC Chairman Richard Glick
FERC Chairman Richard Glick talks energy policy and the Texas freeze
Communication
Best practices for visually engaging virtual presentations
Visuals are a key part of any presentation, and virtual meetings provide unique challenges. Learn more about winning visuals when you're not in the room with your audience.
Management
Plan regular 1-to-1 meetings
Regular check-ins with your reports are part of a manager's job. 1:1s help develop trust and clarify expectations. Learn more about how to run them.
Sponsored
Is the hybrid work model here to stay?
Will the hybrid model become the new, permanent way that offices operate, even after the pandemic is no longer a threat and things return to normalcy?