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Nick Wayth from the Energy Institute reviews key takeaways from this year's Statistical Review of World Energy and the progress he hopes to see materialize at COP28.
Learn more about environmental liability (E-liability), which is a simple, accurate, and verifiable calculation for the total cradle-to-gate emissions of any product or service. Also hear what companies should know when considering virtual power purchase agreements.
Brand partnerships are key to unlocking unlimited possibilities when it comes to building a brand's audience. SmartNews’ AJ Brustein dives into 3 factors that consumer-facing brands must keep in mind in order to get the most out of their collaborations.
If you sell on Amazon, you know that you need an omnichannel strategy? But how? Emplicit’s Seb Lyner looks at the benefits and how-tos of off-Amazon advertising.
Take your small business to the next level with generative AI
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
3M's Terry Collier shares his insights on the latest technologies and strategies to bring more renewables online and enhance grid stability and resiliency.
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
Luxury products offer B2B marketers an opportunity to generate additional demand through consumer marketing methods.
Middle- and high-school students focus on local problems with global ripples as they compete in STEM competition.
Corporate travel is crucial to success, but COVID-19 and inflation have complicated matters. As the world slowly recovers, the pendulum is starting to swing back towards client, supplier and stakeholder business travel.
Prevention, preparedness and response are the three legs of the school safety stool. Technology offers helpful school safety measures.
Prevention, preparedness and response are the three legs of the school safety stool. Technology offers helpful school safety measures.
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
A look at the future of education and what 5 major edttrends students and educators should be prepared for.
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
From classroom management to professional development to reading and literacy, SmartBrief readers chose their favorite platforms and solutions.
AI chatbots, ML algorithms and VR exchange programs are educational tools set to make language learning easier.
Involved individuals who practice education servant leadership often are the enthusiasts behind initiatives that benefit students.
Consumers are looking to address their sleep issues, and consumer packaged goods brands are introducing food and beverage products to meet the needs of those customers.
It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.
A look at the integration of online and in-person shopping.
Enlisting those close in age and experience -- near peers -- may be schools’ greatest hope for scaling support and guidance to help students.
Superintendent Trent North of Georgia talks about working with students who come from poverty, the school’s police force and navigating polarizing times.
Superintendent of the Year finalist PJ Caposey talks with SmartBrief about fixing broken systems, winning tough battles for funding and focusing just on what matters .
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
Video meetings will be a reality for the workforce for the foreseeable future, but that doesn't mean that have to be something to dread, writes Stefanie Palomino.
How grocery retailers are using new technology to glean shopper data, streamline operations and improve customer satisfaction.
This post is sponsored by SHRM, the Society for Human Resource Management One of the biggest societal norms upended by the COVID-19 pandemic came...
From hotel and lodging to air travel, digital nomads and bleisure travelers are impacting business travel in ways being felt across the board.
When is a Roblox game not about the game? When you glean business lessons while playing it with your children.
Baltimore STEM students used problem-based learning to solve a community problem and win a national prize.
Tristan Grimbert and Raphael Declercq from EDF Renewables discuss what lies ahead in 2023 for the renewable energy industry.
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
It's easy to think command-and-control leadership is superior, but Larry Robertson argues, leaders should foster a collective agility to remain competitive.
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
When embarking on a new business journey, the unknown can knock you off the path unless you take time now to prepare.
Find out how grocers are overcoming inflation-related obstacles and boosting customer relations via innovation to meet shifting behaviors.