Education
Problem-based learning leads STEM students to help community
Baltimore STEM students used problem-based learning to solve a community problem and win a national prize.
Results for "mobile"
Infrastructure
EDF Renewables Sees Stability in 2023
Tristan Grimbert and Raphael Declercq from EDF Renewables discuss what lies ahead in 2023 for the renewable energy industry.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Leadership
The siren call of command-and-control leadership is strong but dangerous
It's easy to think command-and-control leadership is superior, but Larry Robertson argues, leaders should foster a collective agility to remain competitive.
Social Media
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Leadership
4 steps to minimize uncertainty in the business journey
When embarking on a new business journey, the unknown can knock you off the path unless you take time now to prepare.
Food
Food retailers fight inflation with creative solutions
Find out how grocers are overcoming inflation-related obstacles and boosting customer relations via innovation to meet shifting behaviors.
Infrastructure
Iron Flow Batteries on the Rise
Hugh McDermott from ESS outlines the crucial role iron flow batteries are poised to play in the long-duration energy storage market.
Insights
Fintech payment innovations could reshape higher ed
Today’s fintech landscape is driving a greater need for payment innovations in education software at the collegiate level.
Sponsored
TEAM Software Announces a New Product: TEAM by WorkWave
This piece is sponsored by TEAM Software. For more than 30 years, TEAM Software has been a well-known name in the BSC industry. Its...
Insights
Creating deeper, wider paths to digital equity
An edtech expert and educators share the ways they use technology to create more digital equity for students and families.
Social Media
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Sponsored
Strengthen early literacy skills with Duolingo ABC
Duolingo ABC is a free, gamified literacy app for children who speak English that was developed by a team of learning scientists, literacy specialists, engineers, illustrators, and parents who know that kids who read can change the world.
Marketing
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
Workforce
HR Technology conference explores the new world of work
Heading to Las Vegas for HR Tech 2022 in September? We’ve got you covered with what to see and look for at this year’s show.
Social Media
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Technology
SmartSummit: The role of technology in restaurant recruitment and retention
Three experts from the restaurant industry spoke about the role technology tools can play in recruiting and retaining employees during SmartBrief’s SmartSummit, “The role of technology in restaurant recruitment and retention."
Digital Technology
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
Digital Technology
Mobile data privacy concerns mount for marketers
Mobile data privacy concerns take center stage in wake of Roe decision.
Marketing
Retail marketers adapt to our new normal
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Restaurant and Foodservice
Labor-saving tech, plant-based chicken and eggs among restaurant show’s top trends
Plant-based poultry and egg alternatives, sustainable packaging items and technology tools aimed at reducing labor needs were among the top trends on the show floor at the 2022 National Restaurant Association Show.
Digital Technology
Marketing automation to close in on $4.7B globally by 2028
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
CPG
How to create successful in-person, digital candy shopping
Industry experts at the National Confectioners Association’s Sweets & Snacks Expo share what the online and in-person retail journeys can take from each other.
Leadership
Trying times: Release negativity and lead with vitality
Traumas in the daily news make it hard for leaders to fend off negativity. Susan Fowler explains how to hold your space and lead with positive intentions.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Sponsored
Report: Lux Retail Sales to Continue Healthy Growth
This piece is sponsored by Colliers. A Colliers report says luxury fashion retail has emerged from an initial pandemic malaise with more revenues, an...
Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Q&A: Career advice from Optimizely’s CMO
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Brands & Campaigns
In mobile games, it’s a race for the best brand IP
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Digital Technology
How mobile marketing is evolving
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Digital Technology
Metaverse, social commerce — What’s next in digital retail?
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Sponsored
How to ensure success when launching mileage-based user fee programs
This piece is sponsored by Emovis. Mileage-based user fees are gaining interest and testing grounds, as states grapple with declining fuel tax revenues. Virginia...
Food Retail
Innovation in private-label grocery products is capturing consumer loyalty
Food retailers have focused on product innovation and affordable prices to bolster their in-store brands.