Updates
Achievement teams approach can energize education PLCs
Turn education on its head with achievement teams that use student assessment data to improve teaching rather than judge students' abilities.
Results for "site/augmented%2520reality"
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Infrastructure
Ocean-Based Climate Solutions and the Blue Economy
Jason Busch from the Pacific Ocean Energy Trust outlines the many ways the ocean can be used to power a more sustainable future.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Education
5 ways to use your learning management system
Learning management systems play a pivotal role, even in in-person classrooms today.
Education
College innovation lab thrives with flexible tech, partnerships
Technology, a flexible and accessible space, and partnerships are the ingredients for a successful innovation lab.
Marketing
Brands engage with gamers
Why in-game advertising and game tie-ups should matter to marketers.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Leadership
Set up your people for success
Leaders can set their people up for success by making their work more satisfying and engaging.
Sponsored
What new workplace policies mean for office leases, design and portfolio strategies
This article is sponsored by Colliers. New return-to-office (RTO) policies are shaking up office portfolios, especially in select industries that are embracing hybrid, remote...
Social Media
Snapchat AR game tech offers marketing opportunities
Marketers look to AR to connect in new ways with audiences in gaming and retail.
Technology
SmartSummit: The role of technology in restaurant recruitment and retention
Three experts from the restaurant industry spoke about the role technology tools can play in recruiting and retaining employees during SmartBrief’s SmartSummit, “The role of technology in restaurant recruitment and retention."
Communication
Coworker connections in the virtual workplace
Some simple leadership strategies can help create better coworker connections when some employees are hybrid or remote.
Travel
How to protect yourself from cyberattacks when traveling
Public Wi-Fi is rarely safe. For travelers, cybersecurity and the fear of hacking is on the rise. Hackers prey on travelers connected to public...
Marketing
Independent retailers create in-store, e-commerce experiences
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
CPG
Fancy food brands find growth potential in the pandemic
Fancy food startups found their way during the pandemic with mission-driven models.
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Education
Resources that connect sports and academics
Educational resources can help lessons from the sports field -- practice, perseverance and integrity -- carry over into the classroom.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Digital Technology
How does emerging tech fit into marketers’ budgets?
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Marketing
CPMs: A how-to guide for marketers
Understanding CPM can yield positive returns on your marketing investments.
Sponsored
Why innovation in blood testing matters
How innovations in blood testing can improve patient experience, care
Marketing
Retail marketers adapt to our new normal
Retailers and retail marketers embrace omnichannel and hyper personalization to connect with consumers.
Healthcare
Pandemic vaccine delays are a pediatric health crisis
Clear communication and best practices from colleagues can help pediatricians get children up-to-date
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Sponsored
4 ways to improve learning recovery for students with special needs
Address the immediate needs of students with special needs through assessment, family engagement
Leadership
Critical steps for decreasing conflict in a hybrid workplace
Conflict in a hybrid workplace will appear in many ways, but leaders can fend off most of these problems with a focused approach. Learn how.
Marketing Strategy
Cannabis marketing remains a challenge
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
Brands & Campaigns
The Etsy sellers strike was about marketing
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
HR
How smart businesses are addressing employee well-being
How to improve employee well-being -- and your company
Leadership
The change leader’s view: Why sustaining relevance matters
Sustaining relevance is a perpetual task for brands, and it's never guaranteed. Here's what you can learn from Plymouth's rise and fall.
Sponsored
Idahoan Foods hits the road to connect with consumers
Idahoan Foods is taking advantage of consumers’ appetite for in-person events with its “Mashed in America” tour. Idahoan’s director of retail marketing discusses why the event is perfectly tailored to the times, and how other brands can succeed with experiential programs.
Restaurant and Foodservice
Global flavors are hitting US restaurant menus in a big way
Consumers want to experiment with different cuisines in an authentic way, and while US operators are starting to catch on, there’s still huge potential for growth in authentic and global flavors.
Edtech
Transforming teaching, learning with augmented reality
Students get excited about topics with the help of accessible augmented reality edtech.
Leadership
Restructuring the puzzle of work
Leaders need to reframe work for the post-pandemic era. Here are seven areas to keep in mind.
Insights
Students need choices in how they learn
The biggest pandemic takeaway? Students may leave school districts that don't have virtual learning options.
CPG
Connected packaging builds valuable digital experiences
Consumer packaged goods brands seek out connected packaging to create innovative marketing opportunities establish consumer trust.
Digital Technology
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.