Digital Technology
5 proven ways to market your growing franchise
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
Results for "site/augmented%2520reality"
Management
What’s the opportunity in the problem?
What we don't like in other people is often what we're guilty of, too. How can we find the opportunity in the problem of human fallability?
Digital Technology
5 ways to write effective user-friendly product descriptions
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Careers
5 authentic actions to guide the significance of your life and career
Where and when people work is part of their journey to "success, happiness and authenticity." Read more from Mike Horne on the five career traits you want to possess.
Digital Technology
Shopify vs. Amazon: What’s the best way forward for DTC e-commerce?
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
Management
What 30 years of flexibility has taught me about successful hybrid workplaces
Flexible scheduling already exists, and here's one CEO's lessons from 30 years of workplace scheduling that benefits the business and employees while setting boundaries with clients.
Renewable Energy
Green hydrogen ramps up to tackle various energy challenges
Michael Ducker from Mitsubishi explains how green hydrogen can alleviate seasonal energy shortages
Sponsored
Leadership tips for hybrid teams
It is clear that the hybrid model of work, which includes some combination of on-site and remote workers, is likely to remain popular across the workforce landscape.
Technology
Editor’s take – health care and life sciences: Bumpy pandemic progress, an Alzheimer’s drug that may not help and worries for the future
Q2 health care and life sciences news roundup
Management
This is not a forever virtual business world
Work won't remain virtual forever, and there are good reasons for that. Here's a look at what to expect next.
Sponsored
Stoke student excitement for school meals with fun, familiar additions to the menu
Menus that feature foods and flavors that are familiar while still offering enough variety to keep students interested are sure to boost excitement around school meals.
Consumer Insights
TikTok brings unexpected success for food, beverage industry
The social media platform has produced a new way for online creators to share food and beverage trends -- and brands -- that can become popular almost instantaneously.
Construction
Q&A: How a WiFi alternative can benefit construction
Traditional WiFi comes with a wide range of challenges for large construction sites. Citizens Broadband Radio Service presents a new wireless connectivity option for construction operations
Sponsored
Trends to expect when transitioning back to the in-person workforce
What are companies doing to return to pre-pandemic normalcy? And what operational items have changed for good?
Digital Technology
Digital accessibility survey reveals misunderstandings
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
Marketing Strategy
Going beyond marketing, media and communications
SmartBrief’s Kelly Bragg and Sara Brigagliano detail four takeaways from the recent ASAE’s Marketing Membership and Communications Conference: creativity, experimentation, inclusivity and grace.
Restaurant and Foodservice
How restaurants can encourage and empower employees to get vaccinated against COVID-19
Many US restaurants are encouraging employees and patrons to get the COVID-19 vaccine, and providing incentives for those who do. However, legal complications are keeping most restaurant operators from making vaccination mandatory.
Sponsored
How the electrical tool sector is providing exciting career opportunities
How the electrical tool sector is providing exciting career opportunities
Inspiration
Is motivation science the answer to leading a hybrid workforce?
Motivation science can help leaders make smart, empathetic decisions about restructuing work and schedules after the pandemic.
Marketing Strategy
How our favorite ‘90s brands made modern comebacks
Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.
Sponsored
Are there really cost savings to the remote workforce?
Companies also need to examine the hidden costs of remote work and the impact on their bottom-line, starting with these considerations.
Marketing Strategy
5 reasons why content marketing is essential in 2021
Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.
Digital Technology
Democratizing digital marketing for brick-and-mortar and franchise businesses
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Inspiration
How to promote your team’s mindfulness at work
Leaders can help their teams with mental and physical health in small ways -- and they don't need to wait for someone else.
Renewable Energy
Q&A: How the chemicals industry is rising to the challenge of climate change
Talking about climate with ACC's Chris Jahn
Sponsored
Q&A: Why the POS of the past doesn’t work for today’s ghost kitchens
In this interview, OrderB4 founder and CEO Randy Murphy discusses the virtual kitchen system's origins in restaurants and what makes it an ideal solution for brands, ghost kitchen operators and consumers.
Food
Top 10: Amazon’s grocery plans, Taco Bell’s digital store model, Honest Co.’s IPO
Read this week's 10 most popular food-and-beverage stories on SmartBrief
Marketing Strategy
The most overlooked marketing asset? Brand ambassadors
Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
Management
Employee engagement: Why leaders need an intention, plan and respect for time
Employee engagement is more important than ever, and it looks different with so many people at home. Read on for what leaders -- and employees -- need to focus on.
Renewable Energy
EDF Renewables President and CEO Tristan Grimbert
Tristan Grimbert talks renewable energy trends and challenges
Management
Wanted: More unicorns
What employees go beyond the norm and get things done, even in tough times? Do you recognize those people? Are you one of them?
Construction
Concrete pros share ways to optimize project productivity
During the American Concrete Institute's Virtual Concrete Convention, experts emphasized the importance of constructability and material selection to optimize productivity.
Management
Return to work, but not return to normal
Companies want employees back in the office, but returning to normal isn't that simple. Hard work awaits leaders in the post-pandemic world.
Sponsored
New Hybrid-Turf Instant Armor Mat combats erosion at energy facilities
New Hybrid-Turf Instant Armor Mat combats erosion at natural gas facility
Marketing Strategy
What marketers need to know about local in 2021
Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.
Management
Want to improve your company culture? Try happiness
Happiness seems like an obvious good, but too many workplaces don't value it. Here's how you can change that.
Sponsored
Solar farms embrace new tool to fight soil erosion
Solar farms embrace new tool to fight soil erosion
Sponsored
Rethinking teamwork in a remote environment
Today, fostering teamwork when employees are scattered poses challenges. Here are some things to consider for helping remote team members function smoothly.
Strategy
What business leaders need to understand about your AI strategy
Artificial intelligence is not a one-size-fits-all strategy, and so executives need to understand what their company needs and how to communicate their AI strategy.
Voice of the Educator
Build community through all-school reading programs
How one librarian used literature to unite an entire school community.
Sponsored
Is the hybrid work model here to stay?
Will the hybrid model become the new, permanent way that offices operate, even after the pandemic is no longer a threat and things return to normalcy?
Digital Technology
3 tips to boost your digital marketing in 2021
Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.