5 proven ways to market your growing franchise
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
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Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
What we don't like in other people is often what we're guilty of, too. How can we find the opportunity in the problem of human fallability?
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Where and when people work is part of their journey to "success, happiness and authenticity." Read more from Mike Horne on the five career traits you want to possess.
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
Flexible scheduling already exists, and here's one CEO's lessons from 30 years of workplace scheduling that benefits the business and employees while setting boundaries with clients.
Michael Ducker from Mitsubishi explains how green hydrogen can alleviate seasonal energy shortages
It is clear that the hybrid model of work, which includes some combination of on-site and remote workers, is likely to remain popular across the workforce landscape.
Q2 health care and life sciences news roundup
Work won't remain virtual forever, and there are good reasons for that. Here's a look at what to expect next.
Menus that feature foods and flavors that are familiar while still offering enough variety to keep students interested are sure to boost excitement around school meals.
The social media platform has produced a new way for online creators to share food and beverage trends -- and brands -- that can become popular almost instantaneously.
Traditional WiFi comes with a wide range of challenges for large construction sites. Citizens Broadband Radio Service presents a new wireless connectivity option for construction operations
What are companies doing to return to pre-pandemic normalcy? And what operational items have changed for good?
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
SmartBrief’s Kelly Bragg and Sara Brigagliano detail four takeaways from the recent ASAE’s Marketing Membership and Communications Conference: creativity, experimentation, inclusivity and grace.
Many US restaurants are encouraging employees and patrons to get the COVID-19 vaccine, and providing incentives for those who do. However, legal complications are keeping most restaurant operators from making vaccination mandatory.
How the electrical tool sector is providing exciting career opportunities
Motivation science can help leaders make smart, empathetic decisions about restructuing work and schedules after the pandemic.
Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.
Companies also need to examine the hidden costs of remote work and the impact on their bottom-line, starting with these considerations.
Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Leaders can help their teams with mental and physical health in small ways -- and they don't need to wait for someone else.
Talking about climate with ACC's Chris Jahn
In this interview, OrderB4 founder and CEO Randy Murphy discusses the virtual kitchen system's origins in restaurants and what makes it an ideal solution for brands, ghost kitchen operators and consumers.
Read this week's 10 most popular food-and-beverage stories on SmartBrief
Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
Employee engagement is more important than ever, and it looks different with so many people at home. Read on for what leaders -- and employees -- need to focus on.
Tristan Grimbert talks renewable energy trends and challenges
What employees go beyond the norm and get things done, even in tough times? Do you recognize those people? Are you one of them?
During the American Concrete Institute's Virtual Concrete Convention, experts emphasized the importance of constructability and material selection to optimize productivity.
Companies want employees back in the office, but returning to normal isn't that simple. Hard work awaits leaders in the post-pandemic world.
New Hybrid-Turf Instant Armor Mat combats erosion at natural gas facility
Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.
Happiness seems like an obvious good, but too many workplaces don't value it. Here's how you can change that.
Solar farms embrace new tool to fight soil erosion
Today, fostering teamwork when employees are scattered poses challenges. Here are some things to consider for helping remote team members function smoothly.
Artificial intelligence is not a one-size-fits-all strategy, and so executives need to understand what their company needs and how to communicate their AI strategy.
How one librarian used literature to unite an entire school community.
Will the hybrid model become the new, permanent way that offices operate, even after the pandemic is no longer a threat and things return to normalcy?
Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.