Marketing Strategy
5 reasons why content marketing is essential in 2021
Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.
Results for "site/augmented%2520reality"
Digital Technology
Democratizing digital marketing for brick-and-mortar and franchise businesses
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Inspiration
How to promote your team’s mindfulness at work
Leaders can help their teams with mental and physical health in small ways -- and they don't need to wait for someone else.
Renewable Energy
Q&A: How the chemicals industry is rising to the challenge of climate change
Talking about climate with ACC's Chris Jahn
Sponsored
Q&A: Why the POS of the past doesn’t work for today’s ghost kitchens
In this interview, OrderB4 founder and CEO Randy Murphy discusses the virtual kitchen system's origins in restaurants and what makes it an ideal solution for brands, ghost kitchen operators and consumers.
Food
Top 10: Amazon’s grocery plans, Taco Bell’s digital store model, Honest Co.’s IPO
Read this week's 10 most popular food-and-beverage stories on SmartBrief
Marketing Strategy
The most overlooked marketing asset? Brand ambassadors
Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
Management
Employee engagement: Why leaders need an intention, plan and respect for time
Employee engagement is more important than ever, and it looks different with so many people at home. Read on for what leaders -- and employees -- need to focus on.
Renewable Energy
EDF Renewables President and CEO Tristan Grimbert
Tristan Grimbert talks renewable energy trends and challenges
Management
Wanted: More unicorns
What employees go beyond the norm and get things done, even in tough times? Do you recognize those people? Are you one of them?
Construction
Concrete pros share ways to optimize project productivity
During the American Concrete Institute's Virtual Concrete Convention, experts emphasized the importance of constructability and material selection to optimize productivity.
Management
Return to work, but not return to normal
Companies want employees back in the office, but returning to normal isn't that simple. Hard work awaits leaders in the post-pandemic world.
Sponsored
New Hybrid-Turf Instant Armor Mat combats erosion at energy facilities
New Hybrid-Turf Instant Armor Mat combats erosion at natural gas facility
Marketing Strategy
What marketers need to know about local in 2021
Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.
Management
Want to improve your company culture? Try happiness
Happiness seems like an obvious good, but too many workplaces don't value it. Here's how you can change that.
Sponsored
Solar farms embrace new tool to fight soil erosion
Solar farms embrace new tool to fight soil erosion
Sponsored
Rethinking teamwork in a remote environment
Today, fostering teamwork when employees are scattered poses challenges. Here are some things to consider for helping remote team members function smoothly.
Strategy
What business leaders need to understand about your AI strategy
Artificial intelligence is not a one-size-fits-all strategy, and so executives need to understand what their company needs and how to communicate their AI strategy.
Voice of the Educator
Build community through all-school reading programs
How one librarian used literature to unite an entire school community.
Sponsored
Is the hybrid work model here to stay?
Will the hybrid model become the new, permanent way that offices operate, even after the pandemic is no longer a threat and things return to normalcy?
Digital Technology
3 tips to boost your digital marketing in 2021
Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.
Leadership
Grainger, Graybar, Cardinal share pandemic lessons from distributors
2 distribution CEOs and a leader in the vaccine distribution effort spoke at the NAW 2021 Digital Summit about leadership during the COVID-19 pandemic.
CPG
Foodservice brands move into the grocery aisle
Restaurants turn to CPG product sales as the coronavirus pandemic continues to restrict indoor dining.
Marketing
10 tips you need to host a successful virtual event
RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.
Management
The essential leadership attributes of 2020
Leaders share the key lessons they've learned during 2020, and how enduring the pandemic can help us do better going forward.
Marketing Strategy
4 major trends for digital marketing in 2021
Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.
Edtech
Game-changers for remotely supporting students with special needs
A look at one teacher's favorite tools to adapt in-person classrooms to effective remote learning for students with special needs.
Sponsored
Remote workplace trends for 2021
What can business leaders expect to face in 2021? Here are some emerging trends in the remote workplace.
Education
In the “hot seat”: Sharing, learning in a leadership cohort
School leadership is difficult, lonely work -- especially now. Leadership cohorts let you connect with peers who understand the nuances of your work and can offer practical insight, support and solutions.
Renewable Energy
Triple Oak Power’s Gronner outlines opportunities for onshore wind
New startup to play development role in sustainable electricity infrastructure
Sponsored
Q&A: Why online compliance training is more important than ever
As mobile gaming, sports betting and digital currencies become increasingly popular, virtual training to combat rising rates of cyber and financial crimes has become more critical -- and effective -- than ever.
Sponsored
6 lessons learned from the forced remote workforce
The coronavirus pandemic has affected every segment of American life, and particularly the way we work. Here are some of the lessons the remote workforce has taught us.
Marketing
Reinventing Retail – The View from Qlik
Qlik's Poornima Ramaswamy talks about how this year changed the game for retailers and how data and analytics can help them succeed now and in the future.
Education
Hidden benefits higher education gained from the pandemic
A discussion with higher education clients and colleagues nationwide to uncover heightened ways of thinking, doing and being
CPG
Candy makers create celebrations for a COVID-19 Halloween
Halloween in 2020 looks very different from past years, but candy makers have pivoted to help consumers celebrate at home.
Voice of the Educator
4 from-home STEM lessons in nature
As educators navigate changes this unprecendented school year, we know project-based learning will be an essential aspect of every curriculum. The right lessons can align PBL, STEM and a love for the outdoors.
Restaurant and Foodservice
How food halls are equipped to weather COVID-19
As the foodservice and hospitality industries begin reopening, food halls are demonstrating how they will survive the coronavirus pandemic.
Sponsored
How Autodesk Construction Cloud can help win proposal work
How autodesk construction cloud can help win proposal work
Sponsored
Why contractors need common standards in BIM
Countries encouraging common BIM standards are producing better buildings, quicker. Hear what standards can do for improved project management and design.
Sponsored
Bringing fun to lunchtime — in the cafeteria and on the go
School lunch procedures may look a little different this year, but meals crafted with fun in mind can nourish students’ bodies and lift their spirits.
Management
How leaders can improve morale besides another Zoom happy hour
Video calls have lost their novelty. Fortunately, they are far from the only way for leaders to inspire, communicate with and connect to their teams.