Edtech
Edtech 2023: SmartBrief Readers’ Choice Awards
From classroom management to professional development to reading and literacy, SmartBrief readers chose their favorite platforms and solutions.
Results for "site/gen%20Z"
Career-Technical Education
Offering prior learning credits helps increase earning power
Getting college credit for prior learning can help people slash thousands of dollars from tuition and reduce time needed to complete a degree.
Leadership
Senior leaders’ top 5 culture concerns
Five culture concerns are top of mind for many leaders including how to create wellbeing and inclusivity, says S. Chris Edmonds.
Marketing
Grow your profits and social impact with the “Influencer Effect”
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Leadership
5 characteristics of high-performance organizations
Boost employee performance by building trust, providing critical feedback and recognition as well as opportunities for growth, writes Cyndi Wenninghoff.
Sponsored
What you think you know about QLC SSDs might cost you
This post is sponsored by Solidigm. Tech leaders need every advantage to manage vast data volumes in ways that keep customers, end-users, and CFOs...
Leadership
Build a culture of respect to end office drama
Building a culture of respect can take time, but the payoff is worth it as productivity and employee retention increases, says S. Chris Edmonds.
Sponsored
How AI can personalize the shopping experience
How ecommerce retailers use AI to improve customer satisfaction.
Education
National Teacher of the Year finalist: Alaskan village “unlike anything else in the world”
Frist-grade teacher Harlee Harvey of a rural village in Alaska is one of 5 finalists for the National Teacher of the Year.
Infrastructure
Farm-Powered Sustainability with John Hanselman from Vanguard Renewables
Learn how the agriculture sector is becoming more sustainable through the use of anaerobic digesters that take food waste and cow manure and turn it into products like natural gas, fertilizer, bedding for cows and cash for farmers.
Food
Off-premises dining will continue to help restaurants grow in 2023
The takeout and delivery sales that helped many restaurants weather pandemic shutdowns will continue to play an important role in post-pandemic recovery, according to the National Restaurant Association’s 2023 State of the Industry report.
Digital Technology
How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
Food
What’s the big deal with small-format retail?
Whether it’s to fill a niche in suburban towns, plug into urban markets or meet the needs of college communities, many retailers – from traditional “big-box” to grocers and more – are adjusting their store models by shifting to smaller-format stores that occupy a fraction of the square footage of their traditional store models.
Commentary
The far reach of near peers
Enlisting those close in age and experience -- near peers -- may be schools’ greatest hope for scaling support and guidance to help students.
Leadership
3 ways leaders can build employee loyalty
Leaders can increase employee loyalty by offering flexibility, respect and validation, says S. Chris Edmonds.
Travel
Part 1: How to serve today’s digital nomad and bleisure travelers
From hotel and lodging to air travel, digital nomads and bleisure travelers are impacting business travel in ways being felt across the board.
Marketing
Amazon best practices for maximizing sales
With 35% of shoppers discovering new brands on Amazon, a solid sales strategy there is a must. Follow these Amazon best practices to boost your e-commerce sales.
Infrastructure
EDF Renewables Sees Stability in 2023
Tristan Grimbert and Raphael Declercq from EDF Renewables discuss what lies ahead in 2023 for the renewable energy industry.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Marketing
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Infrastructure
Breaking down cost barriers for rooftop solar
Andy Posner, founder and CEO of Capital Good Fund, shares details about a program that tackles one of the biggest challenges people face when they are thinking about installing rooftop solar: cost.
Consumer Insights
5 food and beverage trends to watch for 2023
Five of the top food and beverage trends to watch for 2023 include a beverage category that will continue to gain popularity and the social media platform that experts think will most influence where and what consumers want to eat.
Education
5 questions that lead to safe schools
Students perform better when they feel safe.. Creating safe schools requires a comprehensive plan with physical steps and mental preparation.
Sponsored
New policies, new posters: Is your business prepared?
Subscription and digital services for labor law posting requirements can save businesses time -- and keep them in compliance.
Marketing
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Edtech
How using a digital house system strengthened the school-home connection
Our school's digital house system to manage student groups has been a fun and informative way to keep in touch with families.
Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Marketing
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Infrastructure
Iron Flow Batteries on the Rise
Hugh McDermott from ESS outlines the crucial role iron flow batteries are poised to play in the long-duration energy storage market.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Food
Craft brewers cheer the return of in-person drinking, festivals
Craft beer sales rebounded in 2021 and 2022 saw the return of Oktoberfest and the Great American Beer Festival.
Infrastructure
How Demand Response automation creates a greener, more resilient grid
James Muraca from Enersponse explains how automated Demand Response systems can enhance grid resiliency, utilize more renewables and save users money.
Food
Pet-friendly restaurants must consider both rules and rewards
The restaurant industry is facing increasing calls to make their establishments pet-friendly. But how does a restaurant grow more pet-friendly without alienating customers that want to dine with humans only?
Infrastructure
Green Hydrogen Hub Taking Shape in Louisiana
Green hydrogen is on its way to Louisiana in the form of the H2theFuture hub
Marketing
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Education
Brain science strategies to aid educator wellness
Feeling emotionally drained after the recent pandemic and school upheaval? Quick physiological tactics can ramp up educator wellness.