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As restaurants adjust to changing business conditions some operators are using robots and other automation technologies to reallocate some tasks and maximize efficiency.
Americans love to eat out, yet research from The Hartman Group shows how restaurant offerings often present challenges to individual eating approaches.
Exhibitors at this year's Plant Based World Expo showed off the growing array of options designed to feed the cravings of all types of eaters.
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Turn education on its head with achievement teams that use student assessment data to improve teaching rather than judge students' abilities.
Author and researcher Eve Turow-Paul shared insights into the way digital technology has influenced the way millennials and Gen Z experience food.
How is this virtual reality shaping brands' approach to e-commerce marketing.
Leaders can create an ethical culture by following these nine guidelines, including considering their own values and motivation first.
Jason Busch from the Pacific Ocean Energy Trust outlines the many ways the ocean can be used to power a more sustainable future.
We asked Gerry Fernandez, president of MFHA, a few questions about the survey, the state of DEI in the industry today and what’s next.
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Learning management systems play a pivotal role, even in in-person classrooms today.
How marketers are using scholarships to build brand trust and connections with this demographic.
Instagram brings people and brands closer, survey finds.
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Leaders can set their people up for success by making their work more satisfying and engaging.
With a proliferation of plant-based products in the marketplace today, consumer interpretations and pursuits of “plant-based eating” are just as expansive.
Prove through actions that you value and invest in your workers and are a people development company. It will help attract top employees.
This article is sponsored by Colliers. New return-to-office (RTO) policies are shaking up office portfolios, especially in select industries that are embracing hybrid, remote...
Three experts from the restaurant industry spoke about the role technology tools can play in recruiting and retaining employees during SmartBrief’s SmartSummit, “The role of technology in restaurant recruitment and retention."
Some simple leadership strategies can help create better coworker connections when some employees are hybrid or remote.
Public Wi-Fi is rarely safe. For travelers, cybersecurity and the fear of hacking is on the rise. Hackers prey on travelers connected to public...
A look inside how independent retailers learned to adapt and market their stores and products throughout the pandemic.
The Hartman Group looks at how consumer familiarity with “sustainability” has grown steadily, but their confidence in identifying specific sustainable products and companies continues to lag behind.
Fancy food startups found their way during the pandemic with mission-driven models.
Marketers should shape their social strategies based on what generation they are trying to reach.
Educational resources can help lessons from the sports field -- practice, perseverance and integrity -- carry over into the classroom.
What can brands can do to reach these younger consumers?
Understanding CPM can yield positive returns on your marketing investments.
How innovations in blood testing can improve patient experience, care
Plant-based poultry and egg alternatives, sustainable packaging items and technology tools aimed at reducing labor needs were among the top trends on the show floor at the 2022 National Restaurant Association Show.
Clear communication and best practices from colleagues can help pediatricians get children up-to-date
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
As America becomes more diverse, inclusivity is mission critical.
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
SmartBrief chats with Neil Tang, president, CEO of Antronix and Board member of Teleste Intercept, and Hanno Narjus, CEO of Teleste Intercept, to discuss what operators must ponder as they look to DOCSIS 4.0 in terms of technology and rollout considerations.
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.