Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Results for "site/gen%20Z"
Sponsored
4 ways to improve learning recovery for students with special needs
Address the immediate needs of students with special needs through assessment, family engagement
Marketing
Inflation is making purchases stressful, survey finds
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Leadership
Critical steps for decreasing conflict in a hybrid workplace
Conflict in a hybrid workplace will appear in many ways, but leaders can fend off most of these problems with a focused approach. Learn how.
Marketing Strategy
Cannabis marketing remains a challenge
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
Brands & Campaigns
The Etsy sellers strike was about marketing
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
HR
How smart businesses are addressing employee well-being
How to improve employee well-being -- and your company
HR
Win the war for talent with 4 simple questions
The war for talent doesn't have to be a losing battle, especially if leaders ask these 4 key questions of their employees.
Consumer Insights
Survey: Consumer sentiments around dining out post-COVID
Consumers suggest that they’re ready to move out of crisis mode and get back to business, which for the restaurant industry, means that more are getting comfortable with dining out again, albeit with some concerns about the economy.
Leadership
The change leader’s view: Why sustaining relevance matters
Sustaining relevance is a perpetual task for brands, and it's never guaranteed. Here's what you can learn from Plymouth's rise and fall.
Sponsored
Idahoan Foods hits the road to connect with consumers
Idahoan Foods is taking advantage of consumers’ appetite for in-person events with its “Mashed in America” tour. Idahoan’s director of retail marketing discusses why the event is perfectly tailored to the times, and how other brands can succeed with experiential programs.
Marketing
What’s next for social commerce?
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.
Restaurant and Foodservice
Global flavors are hitting US restaurant menus in a big way
Consumers want to experiment with different cuisines in an authentic way, and while US operators are starting to catch on, there’s still huge potential for growth in authentic and global flavors.
Leadership
Are you the manager Gen Z needs? Here are 2 mindset changes to get there
Young employees are upending work, but they aren't the problem. Instead, middle managers need to embrace the challenge and step up their leadership.
Insights
Students need choices in how they learn
The biggest pandemic takeaway? Students may leave school districts that don't have virtual learning options.
Digital Technology
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Education
Applications open for SmartBrief on EdTech 2022 Readers Choice Awards
SmartBrief Education announces its 2022 education technology awards
CPG
How the CPG industry is advocating for COVID-19 vaccine, tests
Joseph Aquilina, director and counsel for the Consumer Brands Association, shares how the organization is providing education on the COVID-19 vaccine and how to keep workers healthy.
Consumer Insights
Startups chart a new course for vegan e-commerce
Startups including Vejii and PlantBelly aim to make it easier for consumers to discover and purchase vegan products online.
Food
Local sourcing can alleviate restaurant supply chain struggles
Supply issues are making it difficult for restaurants to stock their kitchens and supply closets. Some operators have found that partnering with local suppliers and distributors can help them avoid some of the weak links in the restaurant supply chain.
Sponsored
Idahoan Foods takes omnichannel approach to appeal to today’s shoppers
Idahoan Foods Director of E-commerce Chuck Coyle and Vice President of Retail Marketing and Business Development Ryan Ellis share key takeaways from the company’s growing direct-to-consumer business that can help other brands craft a successful e-commerce strategy.
Digital Technology
How Google algorithm updates impact your SEO
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
Communication
How can leaders improve connection in the new year?
Resolve to improve your communication and connection by sharing more, creating space for others, listening better and more.
Education
Readers respond with biggest lessons from 2021
SmartBrief readers send in their biggest education lessons from 2021 -- and editor Katie Parsons responds.
Voice of the Educator
Enduring education practices gleaned from pandemic
Making educational lemonade out of a lemon
Edtech
How schools, students can succeed with online tutoring
Discover the pros, cons and features needed for an online tutoring company.
Management
Creating stability in a hybrid work environment
Workplaces succeed or fail based on how good the management is, not whether work is in person, remote or hybrid. But hybrid work does presen different challenges for communicating clearly and resolving conflict.
Consumer Insights
A food brand’s values can be key to long-term success
Many customers, especially younger ones, want the foodservice and restaurant brands they interact with each day to speak up.
Sponsored
Supercharging company communications
There are more ways to communicate today than ever before. Surprisingly, it has not led to an automatic increase in employee satisfaction.
Education
Don’t let universal pre-K substitute for universal kindergarten readiness
Site-based pre-K programs aren’t enough to prepare all students for their first day of school.
Social Media
Why influencers are the secret sauce to successful social commerce
As brands go deeper into social commerce strategies, influencer marketing will become a key component to connecting with followers on social platforms and growing online sales revenue.
Transportation
How Pittsburgh plans to build an off-the-grid “airport of the future”
Pittsburgh has its sights on an “airport of the future” that could serve as a case study for sustainability and construction project planning.
Edtech
Using tech to scale student counseling and support
A school counselor shares how an online platform helps her support students in these challenging mental-health times.
Sponsored
Building and maintaining business continuity plans
Preparing for surprise calamities begins with a business continuity plan, a guiding document that contains contingency procedures for restoring your operations swiftly.
Consumer Insights
How restaurant operators can tap into the latest dessert trends
Desserts are eaten more than consumers admit, and they’re gravitating toward global, vegan options.
Management
Rise up, middle managers! Seize control of your destiny
Middle managers have an opportunity to reinvent their role, grow their employees and help their own careers -- if they take advantage.
Edtech
How digital tools aid in-person block rotations
Here's how to use digital tools for students' rotating workstations while teaching in-person.
Food
Fancy Food 24/7: How the pandemic has flavored food trends
Home cooking skills and preferences developed during the pandemic are on track to drive specialty food trends over the next year.
Management
Emotional exhaustion is rampant, and returning people to the “old normal” will not help
The pandemic continues to be a drain on people, and if the workplace is also disrespectful and draining, you'll lose employees' hearts, minds and presence.
Sponsored
Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
Marketing Strategy
Pushed to reinvent, retailers rethink collaborations
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?