Sponsored
Four tips to engaging with your customers post-purchase
How to keep customers coming back for more after their initial purchase.
Results for "site/loyalty program"
Marketing Strategy
How the work-from-home trend became a marketing opportunity
With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.
Travel
How airlines, hotels are expanding business travel programs
Hotels and airlines are working harder than ever to make business travelers more comfortable.
Marketing Strategy
Why brands need to revise their loyalty programs now
The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.
Management
The power of moments: How to create defining moments in business
What are powerful moments, and how do you create them?
Marketing Strategy
A tale of 3 e-commerce titans
Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.
Sponsored
Why communication needs to be at the center of your member experience strategy
Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.
Restaurant and Foodservice
College, university foodservice operators look to distributors, manufacturers for help
With a young customer base that is starting to exercise its own decisions and form its own tastes and preferences, C&U decision makers are always on the lookout for the concepts, ingredients and dishes that will resonate with students.
Brands & Campaigns
3 course-corrections for your wayward social media program
About once a month I get a call from company desperately seeking a content or social media program turnaround. Sometimes, metrics are ailing. Follower-building...
Marketing
Looking back on the year in mobile marketing: A Q-and-A with Vibes’ CEO Jack Philbin
As 2012 winds to a close, MMA SmartBrief reached out to Jack Philbin, co-founder, president and CEO of Vibes, for his take on the...
Restaurant and Foodservice
Q-and-A: Healthy dining and the Affordable Health Care Act
Anita Jones-Mueller is the founder of Healthy Dining, which works to inspire chefs to create healthier options for consumers and make restaurant dining part...
Marketing Strategy
5 keys to leveraging social recommendations
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their...
Management
Why you should invest in benefits communication
This guest post is by Jennifer Benz, chief strategist and founder of Benz Communications. Are you getting your money’s worth from employee benefits? Many...
Food
Restaurants and the post-game wrap-up
Restaurant companies by-and-large avoided spending $3 million for 30-second spots during Sunday’s Super Bowl, but that doesn’t mean they didn’t find other ways to...
Careers
Why Marissa Mayer is always pushing past her comfort zone
The following is an excerpt from “Fortune Zoom: Surprising Ways to Supercharge Your Career,” (September 2013, Time Home Entertainment), by Daniel Roberts and other Fortune...
Digital Technology
Spotlight on social commerce: How Moosejaw integrates its catalog with Facebook
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
Digital Technology
How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain...
Brands & Campaigns
Why is social media still underutilized by restaurants?
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing;...
Leadership
How to start a business in 30 days
One of the hardest parts about starting a business is taking those first steps. You might have your idea, and a few vague plans,...
Restaurant and Foodservice
Brand intimacy: How do food and beverage companies measure up?
Consuming is an intimate experience, especially when it comes to the food and beverage space. While in other industries consumers simply come in contact...