Consumer Insights
What defines the American meal? Protein, paper towels and TV
Datassential’s “The American Meal” report surveyed thousands of consumers about their eating habits both at and away from home.
Results for "site/meal%2520kit"
Marketing
CPMs: A how-to guide for marketers
Understanding CPM can yield positive returns on your marketing investments.
Sponsored
Why innovation in blood testing matters
How innovations in blood testing can improve patient experience, care
Restaurant and Foodservice
Labor-saving tech, plant-based chicken and eggs among restaurant show’s top trends
Plant-based poultry and egg alternatives, sustainable packaging items and technology tools aimed at reducing labor needs were among the top trends on the show floor at the 2022 National Restaurant Association Show.
Healthcare
Pandemic vaccine delays are a pediatric health crisis
Clear communication and best practices from colleagues can help pediatricians get children up-to-date
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Sponsored
4 ways to improve learning recovery for students with special needs
Address the immediate needs of students with special needs through assessment, family engagement
Leadership
Critical steps for decreasing conflict in a hybrid workplace
Conflict in a hybrid workplace will appear in many ways, but leaders can fend off most of these problems with a focused approach. Learn how.
Marketing Strategy
Cannabis marketing remains a challenge
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
CPG
Better-for-you brands are disrupting the snacks category
As health and wellness have become increasingly important, consumers seek out snacks with nutritional value.
Brands & Campaigns
The Etsy sellers strike was about marketing
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.
Food Retail
Innovation in private-label grocery products is capturing consumer loyalty
Food retailers have focused on product innovation and affordable prices to bolster their in-store brands.
Careers
Take a regular day of rest
Making room in life for a sabbath is a good practice for anyone, even if you're not religious. Learn more in this video and transcript.
HR
How smart businesses are addressing employee well-being
How to improve employee well-being -- and your company
Consumer Insights
Ideas in food and beverage: Six trends for 2022
To shed light on how cultural and demographic shifts are impacting demand for food and beverage, Hartman Group analysts recently examined six key trends in consumer culture.
Consumer Insights
Survey: Consumer sentiments around dining out post-COVID
Consumers suggest that they’re ready to move out of crisis mode and get back to business, which for the restaurant industry, means that more are getting comfortable with dining out again, albeit with some concerns about the economy.
Leadership
The change leader’s view: Why sustaining relevance matters
Sustaining relevance is a perpetual task for brands, and it's never guaranteed. Here's what you can learn from Plymouth's rise and fall.
Sponsored
Idahoan Foods hits the road to connect with consumers
Idahoan Foods is taking advantage of consumers’ appetite for in-person events with its “Mashed in America” tour. Idahoan’s director of retail marketing discusses why the event is perfectly tailored to the times, and how other brands can succeed with experiential programs.
Restaurant and Foodservice
Global flavors are hitting US restaurant menus in a big way
Consumers want to experiment with different cuisines in an authentic way, and while US operators are starting to catch on, there’s still huge potential for growth in authentic and global flavors.
Consumer Insights
Cooking today: Ideal meal aspirations and challenges
The Hartman Group's recent research shows how the pandemic has affected America's approach to meals today, making the ideal meal encompass a broader range of diverse needs and expectations than in years past.
Insights
Students need choices in how they learn
The biggest pandemic takeaway? Students may leave school districts that don't have virtual learning options.
Marketing
Why conversational marketing works
Marketers are looking for more ways to reach customers today that facilitate engagement, conversation and a more meaningful connection rather than simply relying on one-way messaging.
Updates
Applications open for SmartBrief on EdTech 2022 Readers Choice Awards
SmartBrief Education announces its 2022 education technology awards
CPG
How the CPG industry is advocating for COVID-19 vaccine, tests
Joseph Aquilina, director and counsel for the Consumer Brands Association, shares how the organization is providing education on the COVID-19 vaccine and how to keep workers healthy.
Consumer Insights
Startups chart a new course for vegan e-commerce
Startups including Vejii and PlantBelly aim to make it easier for consumers to discover and purchase vegan products online.
Food
Local sourcing can alleviate restaurant supply chain struggles
Supply issues are making it difficult for restaurants to stock their kitchens and supply closets. Some operators have found that partnering with local suppliers and distributors can help them avoid some of the weak links in the restaurant supply chain.
Sponsored
Idahoan Foods takes omnichannel approach to appeal to today’s shoppers
Idahoan Foods Director of E-commerce Chuck Coyle and Vice President of Retail Marketing and Business Development Ryan Ellis share key takeaways from the company’s growing direct-to-consumer business that can help other brands craft a successful e-commerce strategy.
Digital Technology
How Google algorithm updates impact your SEO
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
Consumer Insights
Key consumer motivations driving growth in plant-based foods
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month or frames a long-term approach to eating.
Communication
How can leaders improve connection in the new year?
Resolve to improve your communication and connection by sharing more, creating space for others, listening better and more.
Education
Readers respond with biggest lessons from 2021
SmartBrief readers send in their biggest education lessons from 2021 -- and editor Katie Parsons responds.
Voice of the Educator
Enduring education practices gleaned from pandemic
Making educational lemonade out of a lemon
Food
Top 10: Schools’ supply chain woes, Hy-Vee’s new COO, restaurant menu prices inflate
This week’s top 10 touched school nutrition, foodservice, food retail and CPG news with school nutrition news being widely read and taking three spots on the list.
Edtech
How schools, students can succeed with online tutoring
Discover the pros, cons and features needed for an online tutoring company.
Management
Creating stability in a hybrid work environment
Workplaces succeed or fail based on how good the management is, not whether work is in person, remote or hybrid. But hybrid work does presen different challenges for communicating clearly and resolving conflict.
Consumer Insights
How will consumers prepare holiday meals in 2021?
Convenience is key this holiday season as the food and beverage industry continues to grapple with the effects of the pandemic and supply chain disruptions.
Sponsored
Supercharging company communications
There are more ways to communicate today than ever before. Surprisingly, it has not led to an automatic increase in employee satisfaction.
Education
Don’t let universal pre-K substitute for universal kindergarten readiness
Site-based pre-K programs aren’t enough to prepare all students for their first day of school.
Restaurant and Foodservice
Worlds of Flavor: Global influences and local roots drive the future of dining
Chefs took the stage at The Culinary Institute of America’s 23rd annual Worlds of Flavor conference to talk about how global influences and local communities are shaping the future of dining.