Results for "site/millennials"
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Understanding what today’s eco-conscious food consumers want
Restaurants, CPG manufacturers and food retailers are all investing in new, innovative ways to give eco-conscious consumers what they’re prioritizing in their food choices.
Why companies are embracing the triple bottom line
By focusing on people, planet and profits, companies can see greater, sustainable success.
Why hackers moving to Monero may improve bitcoin legitimacy
What could happen if hackers embraced Monero and bitcoin became more widely accepted?
Hotels, tour operators get adventurous with experiential travel
Travelers are increasingly seeking to up the ante with their travel experiences, creating a segment -- and opportunity -- in adventure or experiential travel.
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
How US retailers in Hong Kong can bounce back from unrest
Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.
How news streaming services are fighting fake news
News streaming services are cutting through fake news issues with technology and a different approach to news delivery
Why communication needs to be at the center of your member experience strategy
Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.
Personalization critical to driving customer loyalty
Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.
The value of education for companies and their people
Investing in employees can pay off for organizations through attaining a more skilled workforce and higher retention rates.
Live at #BMA15: Should B2B brands be on Pinterest?
LinkedIn may be king of business-to-business social media, but don’t rule out Pinterest. The pinning site most commonly associated with consumer purchases and planning...
Millennials and the new value of shopper marketing
Daren Sorenson The Coca-Cola Company sponsors this blog post and leverages proprietary insights to create world-class shopper marketing activities designed to help retailers convert more...
How millennial, retail trends impact breakfast menus, flavors, products — and decisions
Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants have been working hard to...
Live from #2013GC: Talent acquisition requires a rethink of the workplace
New ways of hiring, training and retaining talent. Embracing employee autonomy, feedback and empowerment. Changing the very structures of work and HR. These are...
Q-and-A: NRA Conserve director talks restaurant sustainability
Restaurants with a sustainability plan have an advantage over the competition in several ways. Making an effort to protect the environment and prevent food...
How data-driven strategy, tech can transform teacher hiring
A couple of years ago, we commissioned an external review of our human resources functions in the Syracuse City School District. I noticed that...
How to engage millennials through customization and curation
Technology now enables consumers to create their own customized supply chains and design products to meet their particular health goals, dietary desires and cultural...