Inspiration
Don’t assume everyone thinks like you
Leaders who assume that those around them think like they do run the risk of missing their chance to positively influence others, writes Steve McKee.
advertising
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Marketing
What makes podcast ads good?
Podcast advertising dollars are increasing, but what do listeners want from their podcast ad experiences?
Digital Technology
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.