Ambreen Ali

Q&A: Pantheon’s CMO on data-driven marketing

In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.

Social Media

The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.

Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.

The beverage company demonstrates how to partner with influencers for effective multicultural marketing.

Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.

Social Media

Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.

Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.

Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.

Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.

Media

Netflix was a longstanding holdout on streaming ads, and the move signals a growing opportunity for marketers.

Marketing

Hybrid events are here to stay and Ambreen Ali offers five tips to help marketers engage both virtual and in-person audiences.